Managing External Relations in Schools: A Practical Guide (Educational Management)

Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of figures......Page 8
Contributors......Page 9
Foreword......Page 13
Preface......Page 14
Acknowledgements......Page 17
An introduction to the management of external relations in schools......Page 20
The organizational framework for external relations......Page 37
From paternalism to partnership: links with the LEAs......Page 52
Links across the primary/secondary interface;a primary perspective......Page 66
Links with educational support services......Page 81
Links with further education......Page 97
Links with higher education......Page 106
Liaising with parents......Page 122
Liaising with the media......Page 135
Links with industry and employers......Page 145
The school within the community......Page 160
Institutional identity in the school context......Page 176
Marketing the school as an educational institution......Page 192
Marketing the school's facilities......Page 204
Fund-raising from external sources......Page 213
External relations and the future......Page 228
Appendix......Page 237
References......Page 239
Index......Page 245