From Satellite to Single Market: The Europeanisation of Public Service Television (Routledge Research in Cultural and Media Studies)

BOOK COVER......Page 1
HALF-TITLE......Page 2
TITLE......Page 4
COPYRIGHT......Page 5
DEDICATION......Page 7
CONTENTS......Page 8
TABLES......Page 9
PREFACE......Page 10
ACRONYMS......Page 12
INTRODUCTION......Page 15
Technological change......Page 17
Technological change, threat and opportunity for public service broadcasters......Page 18
Cultural screens......Page 20
Public service broadcasters and their audiences......Page 21
Television, government and culture......Page 25
The new European man......Page 27
 ‘Freedom to’ and ‘freedom from’......Page 31
Technological and cultural determinism......Page 32
The Hahn Report and Resolution......Page 33
 The economics of Europeanisation......Page 34
Cultural differences......Page 37
The role and origins of the EBU......Page 39
Eurovision......Page 41
Rights......Page 43
Reassessment of the role of public service broadcasting......Page 44
Modernisation or more of the same?......Page 45
Commercial competitors: in or out?......Page 48
The Marino Charter......Page 49
The EBU and the European Community......Page 51
3  PUBLIC SERVICE BROADCASTING......Page 53
The ‘ises’ of public service broadcasting......Page 55
Public service broadcasting and the cultural mandate......Page 58
The Wangermée and Perez Groups......Page 60
Diversity......Page 61
Universality......Page 62
Impartiality......Page 63
The ‘oughts’ of public service broadcasting......Page 64
The Neo-Habermasian defence of public service broadcasting......Page 65
Culture and the public sphere......Page 67
The origins of Eurikon......Page 71
The Group of Experts......Page 72
Programme planning for the OTS......Page 74
Overcoming the opposition inside......Page 76
The development of Evirikon......Page 77
The Operations Group......Page 78
The Rome meeting of the Operations Group......Page 79
The Strasbourg meeting of the Operations Group......Page 80
Eurikon presents itself......Page 81
Eurikon programming......Page 83
The IBA week. 24–30 May 1982......Page 85
The RAI week. 19–25 July 1982......Page 88
The ORF week. 27 September-3 October 1982......Page 90
The NOS week. 25–31 October 1982......Page 93
The ARD week. 22–8 November 1982......Page 95
The influence of Eurikon on subsequent satellite television programming......Page 98
The vantage point of hindsight......Page 99
The Baden-Baden meeting of the Operations Group......Page 102
Eurikon’s retrospect on itself......Page 103
The Administrative Council: for and against......Page 107
‘Project A’ versus ‘Project B’......Page 109
The role of the NOS......Page 111
The Clarke report......Page 113
Finance......Page 115
EPS: Europees Programma via Satelliet......Page 116
The Europa Consortium......Page 118
7  EUROPA: THE CASTLE IN THE AIR......Page 120
The Europa schedule......Page 121
Schedule and programmes: out of control?......Page 123
Service ends......Page 124
Television and politics......Page 125
The viewers’ response......Page 126
The end of Europa......Page 127
Die Lösung......Page 128
The lessons learned—official and unofficial versions......Page 129
The genesis of Eurosport......Page 133
The changing rights balance......Page 134
Supper with the devil......Page 135
EBU versus DG IV......Page 137
Universal access via monopsony versus restricted access via competition......Page 139
Dependence or independence? Public service broadcasting and the European Union......Page 141
Euronews: from birth to troubled youth and uncertain future......Page 143
9  THE LANGUAGE FACTOR......Page 147
Re-languaging and cultural discount......Page 148
Re-languaging in Eurikon......Page 150
Lessons from the ITN week......Page 151
Alternative strategies: the ORF......Page 152
Alternative strategies: NOS and ARD......Page 153
The language lessons of the Eurikon experiment......Page 155
10 THE AUDIENCE FOR PAN-EUROPEAN TELEVISION......Page 157
UK research......Page 159
Italian research......Page 161
Dutch research......Page 162
Conclusions......Page 163
Differences in European television audiences......Page 165
Souchon’s findings......Page 166
Why pan-European television?......Page 168
Research findings before pan-European television......Page 169
New technology—new policy......Page 171
Public service broadcasting. What next?......Page 173
The public sphere and the future of public service broadcasting......Page 175
European broadcasting and European identity......Page 176
The lessons of pan-European satellite television......Page 179
The majority view......Page 182
Participation (and non-participation) by the awkward partner......Page 183
Deadly dualism: BBC versus ITA......Page 184
Gommercial caution......Page 185
Turning to home......Page 186
The European Union......Page 188
The political structure of the European Community......Page 189
The politics of audiovisual policy......Page 190
The role of the European Parliament......Page 191
The Council of Europe......Page 193
NOTES......Page 195
BIBLIOGRAPHY......Page 226
INDEX......Page 236