Be a free range human: Escape the 9-5, create a life you love and still pay the bills

Praise for \nBe a Free Range Human......Page 5
Contents......Page 7
Acknowledgements......Page 14
Prologue......Page 16
From beach to boardroom......Page 17
Jobs are so last century \n(welcome to free ranging)......Page 19
What this book is not......Page 25
Who am I to write this book?......Page 27
How to read this book......Page 28
Part 1 Get ready for the ride......Page 31
Myth buster......Page 33
Free range third way......Page 37
What would you do if you \nhad only one life?......Page 38
Notes......Page 39
Part 2 Creating your free range life......Page 41
3 Why doing what you love is not negotiable......Page 43
The two-step strategy......Page 46
How to quit your job, write a book and get on TV (while baking cakes)......Page 48
Dare to dream......Page 50
5 Defrosting – your secret weapon in figuring out what \nyou want......Page 54
Is your GPS out of whack?......Page 55
6 How to create your perfect ‘career’ when you want to do everything......Page 58
Myth buster......Page 59
7 Spot your superpowers......Page 69
Average is no longer an option......Page 70
Weaknesses are just strengths in the wrong environment......Page 72
How to use your strengths to find your thing......Page 74
Free range profile Benny’s story – ‘travel the world, learn languages, and make a living from your blog’......Page 79
The ‘endless research’ myth......Page 81
Free range third way......Page 82
Notes......Page 90
Part 3 Think like a Free Range Human......Page 91
Free range profile Peter’s story – from T-shirts to US$100k without an office......Page 93
Myth buster......Page 96
Free range third way......Page 97
Myth buster......Page 101
Free range third way......Page 103
11 What a free range business looks like \n(or: what can I do other than \nstart a café?)......Page 110
Four free range business types \n(plus one extra option)......Page 111
12 How to free \nrange-ify your idea......Page 119
13 How to start \nfor under £100......Page 121
How to know if your idea can pay enough......Page 127
How to know if people will really pay for what you have to offer......Page 129
Free range profile Susan’s story – \nfrom idea to income \nin 10 weeks......Page 138
Notes......Page 141
Interlude free range \rreality \rcheck......Page 143
15 Meet the people who don’t want \nyou to escape the \ncareer cage \n(or: the beige army unmasked)......Page 145
Myth buster......Page 151
Free range third way......Page 152
Free range profile Jon’s story – ‘how to quit your job, move to paradise and get paid to change the world’......Page 156
Notes......Page 161
Part 4 Build your free range escape hatch......Page 163
17 Making a living without an office \n(or a boss)......Page 165
Myth buster......Page 168
Free range third way......Page 170
19 Why you don’t need to appeal to everyone......Page 173
Big lives come from bold steps......Page 175
20 How to decide \nwho gets to give \nyou money......Page 178
From burnout to brilliant: \na real life turnaround......Page 180
How to choose your niche......Page 182
The power of branding as you......Page 184
Your brand is more than a name......Page 186
22 How to stand out from the crowd......Page 189
How to stand out \n(by being more you)......Page 191
Free range profile Connie Hozvicka – ‘I earned more in one month than I did in three months in my job’......Page 196
Meet the Free Range Faststart......Page 199
Choosing your Faststart partners......Page 204
Old versus new marketing......Page 208
Seven steps to a hot email relationship......Page 210
25 Instant status......Page 214
Status hacking 101......Page 215
Three pillars of instant status......Page 216
26 How to communicate in an unsucky way......Page 226
27 Why you don’t have to be an all-rounder \n(you don’t have to do it all alone)......Page 231
28 How to sell without selling your soul......Page 236
The four e’s of selling without selling your soul......Page 237
29 Get comfortable with setting your salary......Page 241
30 What to do when you get stuck \n(when to give up and \nwhen to give in)......Page 245
31 How to live and work anywhere......Page 250
Focus on the advantages......Page 253
Travel checklist......Page 256
32 How to quit your job: 10 steps to freedom......Page 259
Notes......Page 265
Epilogue you’re not building a business, you’re creating a life......Page 267
Index......Page 273