Business events

Cover
Half Title
Title
Copyright
Dedication
Contents
List of figures
List of tables
List of images
List of case studies
List of 'It's my job' voice boxes
Preface
Acknowledgements
1 An introduction to business events
	Introduction to business events: concepts and definitions
	The distinguishing characteristics of business events
	Terminology
	The benefits of business events
	Measuring the benefits of business events
	The costs of business events
2 Corporate meetings
	Corporate communications
	The uses of corporate meetings
	The distinguishing characteristics of corporate meetings
	Corporate meeting planners
	The corporate meeting planning process
3 Association conferences
	The role of associations
	The distinguishing characteristics of association conferences
	Planning association conferences
4 SMERF meetings
	A sense of community
	The SMERF meetings market
	The distinguishing characteristics of SMERF meetings
	Targeting and servicing the SMERF market
	Planning SMERF events
5 Awards ceremonies
	Recognising achievement
	The distinguishing characteristics of awards ceremonies
	The value of awards ceremonies
	The market for awards ceremonies
	Designing and delivering awards ceremonies
6 Political meetings
	The uses of political meetings
	The distinguishing characteristics of political meetings
	Planning political meetings
7 Incentive travel
	Motivation in the workplace
	The distinguishing characteristics of incentive travel
	The value of incentive travel
	The market for incentive travel
	Designing and delivering incentive travel programmes
8 Exhibitions
	Marketing communications
	The distinguishing characteristics of exhibitions
	The value of exhibitions
	The market for exhibitions
	Organising exhibitions
9 Corporate hospitality
	Relationship marketing
	The distinguishing characteristics of corporate hospitality
	The benefits of corporate hospitality
	The challenges in using corporate hospitality
	The corporate hospitality market
	Planning corporate hospitality events
10 Destination marketing for business events
	A history of convention bureaus
	The governance and funding of convention bureaus
	The marketing activities of convention bureaus
	Convention bureau services for business events planners
11 Business events knowledge
	The professionalisation of the business events industry
	The role of formal education in business events
	Defining the body of knowledge for business events
	Professional development for the business events workforce
	Research on the business events industry
12 Sustainability for business events
	A history of sustainability
	Business events and the natural environment
	Business events and social legacy
	Support for business events sustainability initiatives
13 Business events ethics
	Personal ethics and professional ethics
	Codes of ethics
	Ethical issues in business events
	Ethical codes for business events professionals
14 Business events technology
	Technological innovation
	Technology usage by the business events industry
	Using the established technologies in business events
	Using the emerging technologies in business events
	Technology for exhibitions
	Venue bandwidth
	Looking ahead
Index