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دانلود کتاب What's Your MBA IQ: A Manager's Career Development Tool

دانلود کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر

What's Your MBA IQ: A Manager's Career Development Tool

مشخصات کتاب

What's Your MBA IQ: A Manager's Career Development Tool

ویرایش: 1 
نویسندگان:   
سری:  
ISBN (شابک) : 0470439572, 9780470439579 
ناشر:  
سال نشر: 2009 
تعداد صفحات: 380 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 3 مگابایت

قیمت کتاب (تومان) : 83,000



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توجه داشته باشید کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر

ضریب هوشی MBA شما چقدر است؟ ترکیبی از آنچه می‌دانید و میزان استفاده از این دانش در کار، ضریب هوشی MBA شما چیزی است که دانش مدیریت شما را در فضای کسب‌وکار امروزی تعریف می‌کند. این چیزی است که شما را در صدر حرفه خود نگه می دارد، متخصص در زمینه تخصصی خود با درک رشته های متقابل عملکردی. شما را با یک پایه محکم در کل برنامه درسی MBA برای تعامل با همکاران، مشتریان، مدیریت ارشد مسلح می کند. و استادان در سطوح بالاتر و پیشرفته‌تر، کارشناس تجارت بین‌المللی Devi Vallabhaneni به شما کمک می‌کند تا از موضوعات سطح MBA بیشترین بهره را ببرید و در نهایت، حرفه خود را توسعه دهید. این نقشه راه معتبر آموزش مدیریت پیشرفته را تسهیل می کند و یک رویکرد ساختاریافته برای توسعه شغلی در حرفه مدیریت را نشان می دهد و شما را به موارد زیر مجهز می کند: مدیریت عمومی، رهبری و استراتژی مدیریت عملیات • مدیریت بازاریابی مدیریت کیفیت و فرآیند • مدیریت منابع انسانی حسابداری • اطلاعات مالی فناوری کنترل شرکت، قانون، اخلاق، و حکمرانی تجارت بین‌الملل مدیریت پروژه علوم تصمیم‌گیری و اقتصاد مدیریتی تمرین‌های مربوط به خودارزیابی موجود در www.mbaiq.com به شما امکان می‌دهد IQ MBA خود را محاسبه کنید. می توانید نقاط ضعف خود را دریابید و سپس شروع به توسعه پایگاه دانش خود کنید تا در تمام زمینه های مدیریتی مهارت کسب کنید و به یک متخصص عمومی واقعی تجارت تبدیل شوید. از آنجایی که مدرک MBA به یک استاندارد واقعی در آموزش مدیریت تبدیل شده است، هدف MBA شما چیست؟ آی کیو؟ این است که دانش موجود در MBA را در دسترس همه شاغلان تجاری قرار دهیم. در نتیجه، این کتاب به همان اندازه برای متخصصان کسب و کار مرتبط است، خواه آنها MBA را دنبال کنند یا نه. همچنین، سازمان شما می‌تواند از ضریب هوشی MBA شما چیست؟ برای ارزیابی آمادگی دست اندرکاران تجاری خود برای برنامه های چرخش شرکتی، برنامه های با پتانسیل بالا، CABM، CBM یا مدرک MBA.


توضیحاتی درمورد کتاب به خارجی

What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management knowledge in today’s business climate. It’s what keeps you at the top of your profession, an expert in your specialized field with an understanding, as well, of cross-functional disciplines.Arming you with a solid foundation across the entire MBA curriculum to interact with colleagues, clients, senior management, and professors at a higher, more advanced level, international business expert Devi Vallabhaneni helps you get the most from MBA-level topics—and ultimately, develop your career. This authoritative road map facilitates advanced management education and reveals a structured approach for career development in the management profession, equipping you with nuts and bolts coverage of:General management, leadership, and strategyOperations management • Marketing managementQuality and process management • Human resources managementAccounting • FinanceInformation technologyCorporate control, law, ethics, and governanceInternational businessProject managementDecision sciences and managerial economicsThe related self-assessment exercises available at www.mbaiq.com allow you to compute your MBA IQ. You can find out where your weaknesses are and then begin to develop your knowledge base to gain proficiency in all management areas and become a true business generalist.Since the MBA degree has become a de facto standard in management education, the goal of What’s Your MBA IQ? is to make the knowledge contained in an MBA accessible to all business practitioners. As a result, this book is equally relevant to business practitioners, whether or not they pursue an MBA. Also, your organization can use What’s Your MBA IQ? to assess its business practitioners’ readiness for corporate rotation programs, high potential programs, the CABM, the CBM, or an MBA degree.



فهرست مطالب

WHAT’S YOUR MBA IQ?: A Manager\'s Career Development Tool......Page 1
Contents......Page 3
Preface......Page 8
Acknowledgments......Page 10
Introduction......Page 11
LEARNING MODULE 1: General Management, Leadership, and Strategy......Page 16
Learning Objective 1.1: UNDERSTAND THE SCOPE AND NATURE OF CORPORATE STRATEGIES......Page 17
Learning Objective 1.2: UNDERSTAND THE IMPORTANCE OF PLANNING AND ORGANIZING SKILLS......Page 25
Learning Objective 1.3: UNDERSTAND THE IMPORTANCE OF DIRECTING AND LEADING SKILLS......Page 29
Learning Objective 1.4: UNDERSTAND THE IMPORTANCE OF CONTROLLING AND MEASURING SKILLS......Page 34
Learning Objective 1.5: UNDERSTAND THE IMPORTANCE OF MOTIVATING SKILLS......Page 36
Learning Objective 1.6: UNDERSTAND THE IMPORTANCE OF PROBLEM-SOLVING AND DECISION-MAKING SKILLS......Page 38
Learning Objective 1.7: UNDERSTAND THE IMPORTANCE OF NEGOTIATING SKILLS......Page 45
Learning Objective 1.8: UNDERSTAND THE IMPORTANCE OF COMMUNICATION SKILLS......Page 47
Learning Objective 1.9: UNDERSTAND THE IMPORTANCE OF CONFLICT MANAGEMENT SKILLS......Page 50
Learning Objective 1.10: UNDERSTAND THE VARIOUS ISSUES IN ORGANIZATIONAL BEHAVIOR, CULTURE, CHANGE, DEVELOPMENT, EFFECTIVENESS, AND DECLINE......Page 53
Learning Objective 1.11: UNDERSTAND HOW TO MEASURE AND MANAGE BUSINESS PERFORMANCE RESULTS......Page 57
LEARNING MODULE 2: Operations Management......Page 60
Learning Objective 2.1: UNDERSTAND THE STRATEGIC IMPORTANCE OF DEMAND FORECASTING......Page 61
Learning Objective 2.2: UNDERSTAND THE PRODUCTION STRATEGIES AND MANUFACTURING PERFORMANCE MEASURES......Page 62
Learning Objective 2.3: UNDERSTAND THE PRODUCTION-RELATED VALUE CONCEPTS......Page 63
Learning Objective 2.4: UNDERSTAND THE PHILOSOPHIES OF JUST-IN-TIME AND LEAN OPERATIONS......Page 64
Learning Objective 2.5: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF INVENTORY MANAGEMENT......Page 67
Learning Objective 2.6: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF SUPPLY-CHAIN AND LOGISTICS MANAGEMENT......Page 71
Learning Objective 2.7: UNDERSTAND THE VARIOUS PLANNING SYSTEMS APPLICABLE TO MANUFACTURING AND DISTRIBUTION OPERATIONS......Page 73
Learning Objective 2.8: UNDERSTAND THE VARIOUS SHORT-TERM SCHEDULING SYSTEMS USED IN PRODUCTION......Page 75
Learning Objective 2.9: UNDERSTAND THE THEORY OF CONSTRAINTS IN OPERATIONS......Page 77
Learning Objective 2.10: UNDERSTAND THE PRINCIPLES OF PRODUCTION ECONOMICS AND APPLICATION OF DECISION TOOLS......Page 78
Learning Objective 2.11: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF EQUIPMENT MAINTENANCE AND SYSTEM RELIABILITY......Page 80
Learning Objective 2.12: UNDERSTAND THE PRODUCTION PROCESS FLOWS AND METRICS......Page 81
Learning Objective 2.13: UNDERSTAND THE TECHNOLOGY DEPLOYED IN MANUFACTURING AND SERVICE OPERATIONS......Page 82
LEARNING MODULE 3: Marketing Management......Page 85
Learning Objective 3.3: UNDERSTAND THE BRAND ELEMENTS AND CALCULATE A BRAND VALUE......Page 86
Learning Objective 3.5: UNDERSTAND THE PRICING STRATEGIES AND METHODS......Page 87
Learning Objective 3.7: UNDERSTAND THE NEW-PRODUCT DEVELOPMENT PROCESS......Page 89
Learning Objective 3.8: COMPUTE THE CUSTOMER RETENTION RATE......Page 90
Learning Objective 3.9: COMPUTE THE LIFETIME VALUE OF A CUSTOMER......Page 91
Learning Objective 3.12: COMPUTE THE NET MARKETING CONTRIBUTION AMOUNT......Page 92
Learning Objective 3.15: COMPUTE THE MARKET SHARE INDEX......Page 94
Learning Objective 3.17: COMPUTE THE RELATIVE PERFORMANCE, PRICE, AND CUSTOMER VALUE OF A PRODUCT......Page 95
Learning Objective 3.18: COMPUTE A MARKETING CHANNEL INTERMEDIARY’S TRANSACTION VALUE......Page 96
Learning Objective 3.21: EVALUATE THE ADVERTISING’S EFFECTIVENESS WITH CUSTOMER RESPONSE INDEX......Page 97
Learning Objective 3.24: UNDERSTAND THE FINANCIAL PERFORMANCE METRICS RELATED TO MARKETING......Page 99
Learning Objective 3.25: UNDERSTAND THE NATURE OF MARKETING OF SERVICES......Page 100
Learning Objective 3.26: UNDERSTAND THE STRATEGIES IN PRODUCT MANAGEMENT......Page 101
Learning Objective 3.27: UNDERSTAND THE STAGES IN A PRODUCT LIFECYCLE......Page 102
Learning Objective 4.1: UNDERSTAND THE BASIC QUALITY CONCEPTS......Page 104
Learning Objective 4.2: UNDERSTAND THE VARIOUS DEFINITIONS OF QUALITY......Page 106
Learning Objective 4.4: CALCULATE THE SIX-SIGMA METRIC......Page 107
Learning Objective 4.6: APPLY QUALITY TOOLS......Page 109
Learning Objective 4.7: APPLY STATISTICAL PROCESS CONTROL TECHNIQUES......Page 111
Learning Objective 4.9: UNDERSTAND THE ROLE OF INSPECTION AND QUALITY AT SOURCE......Page 113
Learning Objective 4.10: UNDERSTAND THE PROCESS MANAGEMENT METHODS AND TOOLS......Page 114
Learning Objective 5.1: UNDERSTAND THE HUMAN RESOURCES PLANNING PROCESS......Page 116
Learning Objective 5.2: UNDERSTAND THE RELATIONSHIP BETWEEN JOB ANALYSIS AND JOB DESCRIPTIONS......Page 117
Learning Objective 5.3: UNDERSTAND THE RECRUITMENT METHODS AND ALTERNATIVES......Page 118
Learning Objective 5.4: UNDERSTAND THE EMPLOYEE SELECTION PROCESS......Page 119
Learning Objective 5.5: UNDERSTAND THE EMPLOYEE SELECTION TESTS AND THEIR CHARACTERISTICS......Page 120
Learning Objective 5.7: UNDERSTAND THE PRE-EMPLOYMENT SCREENING PROCESS......Page 121
Learning Objective 5.8: UNDERSTAND THE EMPLOYEE TRAINING AND DEVELOPMENT PROCESS......Page 122
Learning Objective 5.9: UNDERSTAND THE MANAGEMENT DEVELOPMENT PROCESS......Page 123
Learning Objective 5.10: UNDERSTAND THE ORGANIZATION DEVELOPMENT PROCESS......Page 124
Learning Objective 5.11: UNDERSTAND THE CAREER PLANNING AND DEVELOPMENT PROCESS......Page 125
Learning Objective 5.12: UNDERSTAND THE EMPLOYEE PERFORMANCE APPRAISAL PROCESS......Page 126
Learning Objective 5.13: UNDERSTAND THE EMPLOYEE RELATIONS ISSUES......Page 127
Learning Objective 5.14: COMPUTE THE HUMAN CAPITAL METRICS......Page 129
LEARNING MODULE 6: Accounting......Page 131
Learning Objective 6.1: UNDERSTAND THE BASIC CONCEPTS OF FINANCIAL ACCOUNTING......Page 132
Learning Objective 6.2: UNDERSTAND THE PURPOSE OF THE ACCOUNTING CYCLE......Page 133
Learning Objective 6.3: UNDERSTAND THE TYPES AND CONTENTS OF FINANCIAL STATEMENTS......Page 134
Learning Objective 6.4: UNDERSTAND THE INTERMEDIATE CONCEPTS OF FINANCIAL ACCOUNTING......Page 140
Learning Objective 6.5: UNDERSTAND THE ADVANCED CONCEPTS OF FINANCIAL ACCOUNTING......Page 144
Learning Objective 6.6: LEARN HOW TO ANALYZE FINANCIAL STATEMENTS......Page 145
Learning Objective 6.7: UNDERSTAND VARIOUS COST CONCEPTS AND COST BEHAVIORS......Page 152
Learning Objective 6.8: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF OPERATING BUDGETS......Page 155
Learning Objective 6.9: UNDERSTAND THE APPLICATION OF TRANSFER PRICING......Page 158
Learning Objective 6.10: UNDERSTAND THE APPLICATION OF COST-VOLUME-PROFIT ANALYSIS......Page 160
Learning Objective 6.11: UNDERSTAND THE MEANING AND APPLICATION OF RELEVANT COSTS......Page 162
Learning Objective 6.12: UNDERSTAND VARIOUS COSTING SYSTEMS FOR PRODUCTS AND SERVICES......Page 163
Learning Objective 6.13: UNDERSTAND THE MEANING AND APPLICATION OF RESPONSIBILITY ACCOUNTING......Page 164
LEARNING MODULE 7: Finance......Page 165
Learning Objective 7.1: UNDERSTAND THE NEED FOR FINANCIAL PLANS AND CONTROLS......Page 166
Learning Objective 7.2: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF CASH MANAGEMENT......Page 169
Learning Objective 7.3: UNDERSTAND THE TECHNIQUES OF MANAGING CURRENT ASSETS......Page 172
Learning Objective 7.4: UNDERSTAND THE VARIOUS TYPES OF DEBT AND EQUITY IN A CAPITAL STRUCTURE......Page 175
Learning Objective 7.5: UNDERSTAND THE TECHNIQUES FOR EVALUATING THE COST OF CAPITAL......Page 181
Learning Objective 7.6: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF CAPITAL BUDGETING......Page 183
Learning Objective 7.7: UNDERSTAND THE VARIOUS TYPES AND RISKS OF FINANCIAL INSTRUMENTS......Page 191
Learning Objective 7.8: UNDERSTAND THE VARIOUS TYPES OF VALUATION MODELS......Page 194
Learning Objective 7.9: UNDERSTAND THE NATURE OF BUSINESS MERGERS AND ACQUISITIONS......Page 197
Learning Objective 7.10: UNDERSTAND THE IMPLICATIONS OF DIVIDEND POLICIES, STOCK SPLITS, STOCK DIVIDENDS, AND STOCK REPURCHASES......Page 199
LEARNING MODULE 8: Information Technology......Page 202
Learning Objective 8.1: UNDERSTAND HOW TO PLAN AND MANAGE THE INFORMATION TECHNOLOGY FUNCTION......Page 203
Learning Objective 8.2: UNDERSTAND HOW BUSINESS APPLICATION SYSTEMS ARE DEVELOPED AND MAINTAINED......Page 207
Learning Objective 8.3: UNDERSTAND HOW BUSINESS APPLICATION SYSTEMS ARE OPERATED AND IMPROVED......Page 209
Learning Objective 8.4: UNDERSTAND THE NEED FOR CONTINGENCY PLANS TO ENSURE THE CONTINUITY OF BUSINESS OPERATIONS......Page 212
Learning Objective 8.5: UNDERSTAND HOW INFORMATION TECHNOLOGY OPERATIONS ARE MANAGED......Page 218
Learning Objective 8.6: UNDERSTAND THE TECHNOLOGY BEHIND COMPUTER NETWORK MANAGEMENT......Page 222
Learning Objective 8.7: UNDERSTAND HOW TO MANAGE THE INFORMATION TECHNOLOGY SECURITY FUNCTION......Page 228
Learning Objective 8.8: UNDERSTAND HOW DATABASES ARE DESIGNED AND MANAGED......Page 234
Learning Objective 8.9: UNDERSTAND HOW ELECTRONIC COMMERCE IS FACILITATED AND MANAGED......Page 239
LEARNING MODULE 9: Corporate Control, Law, Ethics, and Governance......Page 246
Learning Objective 9.1: UNDERSTAND THE NATURE AND TYPES OF CORPORATE CONTROL SYSTEMS......Page 247
Learning Objective 9.2: UNDERSTAND THE NATURE AND TYPES OF CORPORATE RISKS......Page 252
Learning Objective 9.3: UNDERSTAND THE SCOPE AND NATURE OF BUSINESS LAW, POLICY, AND ETHICS, INCLUDING SOCIAL RESPONSIBILITY......Page 258
Learning Objective 9.4: UNDERSTAND THE VARIOUS ISSUES IN CORPORATE GOVERNANCE......Page 267
Learning Objective 9.5: UNDERSTAND THE NATURE AND TYPES OF CORPORATE AUDITS......Page 271
Learning Objective 9.6: UNDERSTAND THE NATURE AND TYPES OF CORPORATE FRAUD......Page 274
Learning Objective 9.7: UNDERSTAND THE ISSUES INCORPORATE LAW REGARDING AGENCY PROBLEMS AND COSTS......Page 277
Learning Objective 10.1: UNDERSTAND HOW TO DEVELOP AND MANAGE INTERNATIONAL BUSINESS STRATEGIES......Page 279
Learning Objective 10.2: UNDERSTAND THE VARIOUS ISSUES IN INTERNATIONAL TRADE AND INVESTMENT......Page 281
Learning Objective 10.3: UNDERSTAND THE NATURE OF INTERNATIONAL PRODUCTION ECONOMICS......Page 285
Learning Objective 10.4: UNDERSTAND THE NATURE OF INTERNATIONAL TRADE LAWS......Page 286
Learning Objective 10.5: UNDERSTAND THE VARIOUS ISSUES IN INTERNATIONAL FINANCIAL SYSTEMS......Page 290
Learning Objective 10.7: UNDERSTAND THE VARIOUS ISSUES IN CONDUCTING INTERNATIONAL BUSINESS IN CROSS CULTURES......Page 291
Learning Objective 11.1: DEFINE PROJECT MANAGEMENT AND IDENTIFY SUCCESS CRITERIA FOR PROJECTS......Page 296
Learning Objective 11.2: UNDERSTAND THE VARIOUS TYPES OF RISKS IN PROJECT MANAGEMENT......Page 298
Learning Objective 11.3: UNDERSTAND THE VARIOUS TYPES OF PROJECT STRUCTURES AND ORGANIZATIONS......Page 300
Learning Objective 11.4: UNDERSTAND THE PROJECT MANAGEMENT PROCESS, INCLUDING ITS LIFECYCLES......Page 303
Learning Objective 11.5: UNDERSTAND THE VARIOUS METHODS IN PROJECT PLANNING, ESTIMATING, CONTROLLING, AND REPORTING......Page 305
Learning Objective 11.6: UNDERSTAND THE VARIOUS METHODS IN PROJECT SCHEDULING......Page 312
Learning Objective 11.7: UNDERSTAND THE PROJECT MANAGEMENT METRICS, PROBLEMS, AND GOVERNANCE MECHANISMS, INCLUDING PROJECT AUDITS......Page 315
Learning Objective 12.1: LEARN HOW TO APPLY QUANTITATIVE METHODS TO BUSINESS......Page 320
Learning Objective 12.2: UNDERSTAND THE BASIC PRINCIPLES AND CONCEPTS IN ECONOMICS......Page 330
Learning Objective 12.3: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF MICROECONOMICS......Page 331
Learning Objective 12.4: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF MACROECONOMICS......Page 334
Learning Objective 12.5: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF KEY ECONOMIC INDICATORS......Page 341
Learning Objective 12.6: UNDERSTAND THE NATURE OF ECONOMIC BUSINESS CYCLES AND INDUSTRY GROWTH LEVELS......Page 342
References......Page 345
Index......Page 346




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