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دانلود کتاب What's Your MBA IQ: A Manager's Career Development Tool

دانلود کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر

What's Your MBA IQ: A Manager's Career Development Tool

مشخصات کتاب

What's Your MBA IQ: A Manager's Career Development Tool

ویرایش: 1 
نویسندگان:   
سری:  
ISBN (شابک) : 0470439572, 9780470439579 
ناشر:  
سال نشر: 2009 
تعداد صفحات: 380 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 3 مگابایت

قیمت کتاب (تومان) : 59,000



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توجه داشته باشید کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب ضریب هوشی MBA شما: ابزار توسعه شغلی یک مدیر

ضریب هوشی MBA شما چقدر است؟ ترکیبی از آنچه می‌دانید و میزان استفاده از این دانش در کار، ضریب هوشی MBA شما چیزی است که دانش مدیریت شما را در فضای کسب‌وکار امروزی تعریف می‌کند. این چیزی است که شما را در صدر حرفه خود نگه می دارد، متخصص در زمینه تخصصی خود با درک رشته های متقابل عملکردی. شما را با یک پایه محکم در کل برنامه درسی MBA برای تعامل با همکاران، مشتریان، مدیریت ارشد مسلح می کند. و استادان در سطوح بالاتر و پیشرفته‌تر، کارشناس تجارت بین‌المللی Devi Vallabhaneni به شما کمک می‌کند تا از موضوعات سطح MBA بیشترین بهره را ببرید و در نهایت، حرفه خود را توسعه دهید. این نقشه راه معتبر آموزش مدیریت پیشرفته را تسهیل می کند و یک رویکرد ساختاریافته برای توسعه شغلی در حرفه مدیریت را نشان می دهد و شما را به موارد زیر مجهز می کند: مدیریت عمومی، رهبری و استراتژی مدیریت عملیات • مدیریت بازاریابی مدیریت کیفیت و فرآیند • مدیریت منابع انسانی حسابداری • اطلاعات مالی فناوری کنترل شرکت، قانون، اخلاق، و حکمرانی تجارت بین‌الملل مدیریت پروژه علوم تصمیم‌گیری و اقتصاد مدیریتی تمرین‌های مربوط به خودارزیابی موجود در www.mbaiq.com به شما امکان می‌دهد IQ MBA خود را محاسبه کنید. می توانید نقاط ضعف خود را دریابید و سپس شروع به توسعه پایگاه دانش خود کنید تا در تمام زمینه های مدیریتی مهارت کسب کنید و به یک متخصص عمومی واقعی تجارت تبدیل شوید. از آنجایی که مدرک MBA به یک استاندارد واقعی در آموزش مدیریت تبدیل شده است، هدف MBA شما چیست؟ آی کیو؟ این است که دانش موجود در MBA را در دسترس همه شاغلان تجاری قرار دهیم. در نتیجه، این کتاب به همان اندازه برای متخصصان کسب و کار مرتبط است، خواه آنها MBA را دنبال کنند یا نه. همچنین، سازمان شما می‌تواند از ضریب هوشی MBA شما چیست؟ برای ارزیابی آمادگی دست اندرکاران تجاری خود برای برنامه های چرخش شرکتی، برنامه های با پتانسیل بالا، CABM، CBM یا مدرک MBA.


توضیحاتی درمورد کتاب به خارجی

What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management knowledge in today’s business climate. It’s what keeps you at the top of your profession, an expert in your specialized field with an understanding, as well, of cross-functional disciplines.Arming you with a solid foundation across the entire MBA curriculum to interact with colleagues, clients, senior management, and professors at a higher, more advanced level, international business expert Devi Vallabhaneni helps you get the most from MBA-level topics—and ultimately, develop your career. This authoritative road map facilitates advanced management education and reveals a structured approach for career development in the management profession, equipping you with nuts and bolts coverage of:General management, leadership, and strategyOperations management • Marketing managementQuality and process management • Human resources managementAccounting • FinanceInformation technologyCorporate control, law, ethics, and governanceInternational businessProject managementDecision sciences and managerial economicsThe related self-assessment exercises available at www.mbaiq.com allow you to compute your MBA IQ. You can find out where your weaknesses are and then begin to develop your knowledge base to gain proficiency in all management areas and become a true business generalist.Since the MBA degree has become a de facto standard in management education, the goal of What’s Your MBA IQ? is to make the knowledge contained in an MBA accessible to all business practitioners. As a result, this book is equally relevant to business practitioners, whether or not they pursue an MBA. Also, your organization can use What’s Your MBA IQ? to assess its business practitioners’ readiness for corporate rotation programs, high potential programs, the CABM, the CBM, or an MBA degree.



فهرست مطالب

WHAT’S YOUR MBA IQ?: A Manager\'s Career Development Tool......Page 7
Contents......Page 11
Preface......Page 17
Acknowledgments......Page 19
Introduction......Page 21
LEARNING MODULE 1: General Management, Leadership, and Strategy......Page 27
Learning Objective 1.1: UNDERSTAND THE SCOPE AND NATURE OF CORPORATE STRATEGIES......Page 28
Learning Objective 1.2: UNDERSTAND THE IMPORTANCE OF PLANNING AND ORGANIZING SKILLS......Page 36
Learning Objective 1.3: UNDERSTAND THE IMPORTANCE OF DIRECTING AND LEADING SKILLS......Page 40
Learning Objective 1.4: UNDERSTAND THE IMPORTANCE OF CONTROLLING AND MEASURING SKILLS......Page 45
Learning Objective 1.5: UNDERSTAND THE IMPORTANCE OF MOTIVATING SKILLS......Page 47
Learning Objective 1.6: UNDERSTAND THE IMPORTANCE OF PROBLEM-SOLVING AND DECISION-MAKING SKILLS......Page 49
Learning Objective 1.7: UNDERSTAND THE IMPORTANCE OF NEGOTIATING SKILLS......Page 56
Learning Objective 1.8: UNDERSTAND THE IMPORTANCE OF COMMUNICATION SKILLS......Page 58
Learning Objective 1.9: UNDERSTAND THE IMPORTANCE OF CONFLICT MANAGEMENT SKILLS......Page 61
Learning Objective 1.10: UNDERSTAND THE VARIOUS ISSUES IN ORGANIZATIONAL BEHAVIOR, CULTURE, CHANGE, DEVELOPMENT, EFFECTIVENESS, AND DECLINE......Page 64
Learning Objective 1.11: UNDERSTAND HOW TO MEASURE AND MANAGE BUSINESS PERFORMANCE RESULTS......Page 68
LEARNING MODULE 2: Operations Management......Page 71
Learning Objective 2.1: UNDERSTAND THE STRATEGIC IMPORTANCE OF DEMAND FORECASTING......Page 72
Learning Objective 2.2: UNDERSTAND THE PRODUCTION STRATEGIES AND MANUFACTURING PERFORMANCE MEASURES......Page 73
Learning Objective 2.3: UNDERSTAND THE PRODUCTION-RELATED VALUE CONCEPTS......Page 74
Learning Objective 2.4: UNDERSTAND THE PHILOSOPHIES OF JUST-IN-TIME AND LEAN OPERATIONS......Page 75
Learning Objective 2.5: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF INVENTORY MANAGEMENT......Page 78
Learning Objective 2.6: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF SUPPLY-CHAIN AND LOGISTICS MANAGEMENT......Page 82
Learning Objective 2.7: UNDERSTAND THE VARIOUS PLANNING SYSTEMS APPLICABLE TO MANUFACTURING AND DISTRIBUTION OPERATIONS......Page 84
Learning Objective 2.8: UNDERSTAND THE VARIOUS SHORT-TERM SCHEDULING SYSTEMS USED IN PRODUCTION......Page 86
Learning Objective 2.9: UNDERSTAND THE THEORY OF CONSTRAINTS IN OPERATIONS......Page 88
Learning Objective 2.10: UNDERSTAND THE PRINCIPLES OF PRODUCTION ECONOMICS AND APPLICATION OF DECISION TOOLS......Page 89
Learning Objective 2.11: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF EQUIPMENT MAINTENANCE AND SYSTEM RELIABILITY......Page 91
Learning Objective 2.12: UNDERSTAND THE PRODUCTION PROCESS FLOWS AND METRICS......Page 92
Learning Objective 2.13: UNDERSTAND THE TECHNOLOGY DEPLOYED IN MANUFACTURING AND SERVICE OPERATIONS......Page 93
LEARNING MODULE 3: Marketing Management......Page 97
Learning Objective 3.3: UNDERSTAND THE BRAND ELEMENTS AND CALCULATE A BRAND VALUE......Page 98
Learning Objective 3.5: UNDERSTAND THE PRICING STRATEGIES AND METHODS......Page 99
Learning Objective 3.7: UNDERSTAND THE NEW-PRODUCT DEVELOPMENT PROCESS......Page 101
Learning Objective 3.8: COMPUTE THE CUSTOMER RETENTION RATE......Page 102
Learning Objective 3.9: COMPUTE THE LIFETIME VALUE OF A CUSTOMER......Page 103
Learning Objective 3.12: COMPUTE THE NET MARKETING CONTRIBUTION AMOUNT......Page 104
Learning Objective 3.15: COMPUTE THE MARKET SHARE INDEX......Page 106
Learning Objective 3.17: COMPUTE THE RELATIVE PERFORMANCE, PRICE, AND CUSTOMER VALUE OF A PRODUCT......Page 107
Learning Objective 3.18: COMPUTE A MARKETING CHANNEL INTERMEDIARY’S TRANSACTION VALUE......Page 108
Learning Objective 3.21: EVALUATE THE ADVERTISING’S EFFECTIVENESS WITH CUSTOMER RESPONSE INDEX......Page 109
Learning Objective 3.24: UNDERSTAND THE FINANCIAL PERFORMANCE METRICS RELATED TO MARKETING......Page 111
Learning Objective 3.25: UNDERSTAND THE NATURE OF MARKETING OF SERVICES......Page 112
Learning Objective 3.26: UNDERSTAND THE STRATEGIES IN PRODUCT MANAGEMENT......Page 113
Learning Objective 3.27: UNDERSTAND THE STAGES IN A PRODUCT LIFECYCLE......Page 114
Learning Objective 4.1: UNDERSTAND THE BASIC QUALITY CONCEPTS......Page 117
Learning Objective 4.2: UNDERSTAND THE VARIOUS DEFINITIONS OF QUALITY......Page 119
Learning Objective 4.4: CALCULATE THE SIX-SIGMA METRIC......Page 120
Learning Objective 4.6: APPLY QUALITY TOOLS......Page 122
Learning Objective 4.7: APPLY STATISTICAL PROCESS CONTROL TECHNIQUES......Page 124
Learning Objective 4.9: UNDERSTAND THE ROLE OF INSPECTION AND QUALITY AT SOURCE......Page 126
Learning Objective 4.10: UNDERSTAND THE PROCESS MANAGEMENT METHODS AND TOOLS......Page 127
Learning Objective 5.1: UNDERSTAND THE HUMAN RESOURCES PLANNING PROCESS......Page 129
Learning Objective 5.2: UNDERSTAND THE RELATIONSHIP BETWEEN JOB ANALYSIS AND JOB DESCRIPTIONS......Page 130
Learning Objective 5.3: UNDERSTAND THE RECRUITMENT METHODS AND ALTERNATIVES......Page 131
Learning Objective 5.4: UNDERSTAND THE EMPLOYEE SELECTION PROCESS......Page 132
Learning Objective 5.5: UNDERSTAND THE EMPLOYEE SELECTION TESTS AND THEIR CHARACTERISTICS......Page 133
Learning Objective 5.7: UNDERSTAND THE PRE-EMPLOYMENT SCREENING PROCESS......Page 134
Learning Objective 5.8: UNDERSTAND THE EMPLOYEE TRAINING AND DEVELOPMENT PROCESS......Page 135
Learning Objective 5.9: UNDERSTAND THE MANAGEMENT DEVELOPMENT PROCESS......Page 136
Learning Objective 5.10: UNDERSTAND THE ORGANIZATION DEVELOPMENT PROCESS......Page 137
Learning Objective 5.11: UNDERSTAND THE CAREER PLANNING AND DEVELOPMENT PROCESS......Page 138
Learning Objective 5.12: UNDERSTAND THE EMPLOYEE PERFORMANCE APPRAISAL PROCESS......Page 139
Learning Objective 5.13: UNDERSTAND THE EMPLOYEE RELATIONS ISSUES......Page 140
Learning Objective 5.14: COMPUTE THE HUMAN CAPITAL METRICS......Page 142
LEARNING MODULE 6: Accounting......Page 145
Learning Objective 6.1: UNDERSTAND THE BASIC CONCEPTS OF FINANCIAL ACCOUNTING......Page 146
Learning Objective 6.2: UNDERSTAND THE PURPOSE OF THE ACCOUNTING CYCLE......Page 147
Learning Objective 6.3: UNDERSTAND THE TYPES AND CONTENTS OF FINANCIAL STATEMENTS......Page 148
Learning Objective 6.4: UNDERSTAND THE INTERMEDIATE CONCEPTS OF FINANCIAL ACCOUNTING......Page 154
Learning Objective 6.5: UNDERSTAND THE ADVANCED CONCEPTS OF FINANCIAL ACCOUNTING......Page 158
Learning Objective 6.6: LEARN HOW TO ANALYZE FINANCIAL STATEMENTS......Page 159
Learning Objective 6.7: UNDERSTAND VARIOUS COST CONCEPTS AND COST BEHAVIORS......Page 166
Learning Objective 6.8: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF OPERATING BUDGETS......Page 169
Learning Objective 6.9: UNDERSTAND THE APPLICATION OF TRANSFER PRICING......Page 172
Learning Objective 6.10: UNDERSTAND THE APPLICATION OF COST-VOLUME-PROFIT ANALYSIS......Page 174
Learning Objective 6.11: UNDERSTAND THE MEANING AND APPLICATION OF RELEVANT COSTS......Page 176
Learning Objective 6.12: UNDERSTAND VARIOUS COSTING SYSTEMS FOR PRODUCTS AND SERVICES......Page 177
Learning Objective 6.13: UNDERSTAND THE MEANING AND APPLICATION OF RESPONSIBILITY ACCOUNTING......Page 178
LEARNING MODULE 7: Finance......Page 179
Learning Objective 7.1: UNDERSTAND THE NEED FOR FINANCIAL PLANS AND CONTROLS......Page 180
Learning Objective 7.2: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF CASH MANAGEMENT......Page 183
Learning Objective 7.3: UNDERSTAND THE TECHNIQUES OF MANAGING CURRENT ASSETS......Page 186
Learning Objective 7.4: UNDERSTAND THE VARIOUS TYPES OF DEBT AND EQUITY IN A CAPITAL STRUCTURE......Page 189
Learning Objective 7.5: UNDERSTAND THE TECHNIQUES FOR EVALUATING THE COST OF CAPITAL......Page 195
Learning Objective 7.6: UNDERSTAND THE PRINCIPLES AND TECHNIQUES OF CAPITAL BUDGETING......Page 197
Learning Objective 7.7: UNDERSTAND THE VARIOUS TYPES AND RISKS OF FINANCIAL INSTRUMENTS......Page 205
Learning Objective 7.8: UNDERSTAND THE VARIOUS TYPES OF VALUATION MODELS......Page 208
Learning Objective 7.9: UNDERSTAND THE NATURE OF BUSINESS MERGERS AND ACQUISITIONS......Page 211
Learning Objective 7.10: UNDERSTAND THE IMPLICATIONS OF DIVIDEND POLICIES, STOCK SPLITS, STOCK DIVIDENDS, AND STOCK REPURCHASES......Page 213
LEARNING MODULE 8: Information Technology......Page 217
Learning Objective 8.1: UNDERSTAND HOW TO PLAN AND MANAGE THE INFORMATION TECHNOLOGY FUNCTION......Page 218
Learning Objective 8.2: UNDERSTAND HOW BUSINESS APPLICATION SYSTEMS ARE DEVELOPED AND MAINTAINED......Page 222
Learning Objective 8.3: UNDERSTAND HOW BUSINESS APPLICATION SYSTEMS ARE OPERATED AND IMPROVED......Page 224
Learning Objective 8.4: UNDERSTAND THE NEED FOR CONTINGENCY PLANS TO ENSURE THE CONTINUITY OF BUSINESS OPERATIONS......Page 227
Learning Objective 8.5: UNDERSTAND HOW INFORMATION TECHNOLOGY OPERATIONS ARE MANAGED......Page 233
Learning Objective 8.6: UNDERSTAND THE TECHNOLOGY BEHIND COMPUTER NETWORK MANAGEMENT......Page 237
Learning Objective 8.7: UNDERSTAND HOW TO MANAGE THE INFORMATION TECHNOLOGY SECURITY FUNCTION......Page 243
Learning Objective 8.8: UNDERSTAND HOW DATABASES ARE DESIGNED AND MANAGED......Page 249
Learning Objective 8.9: UNDERSTAND HOW ELECTRONIC COMMERCE IS FACILITATED AND MANAGED......Page 254
LEARNING MODULE 9: Corporate Control, Law, Ethics, and Governance......Page 261
Learning Objective 9.1: UNDERSTAND THE NATURE AND TYPES OF CORPORATE CONTROL SYSTEMS......Page 262
Learning Objective 9.2: UNDERSTAND THE NATURE AND TYPES OF CORPORATE RISKS......Page 267
Learning Objective 9.3: UNDERSTAND THE SCOPE AND NATURE OF BUSINESS LAW, POLICY, AND ETHICS, INCLUDING SOCIAL RESPONSIBILITY......Page 273
Learning Objective 9.4: UNDERSTAND THE VARIOUS ISSUES IN CORPORATE GOVERNANCE......Page 282
Learning Objective 9.5: UNDERSTAND THE NATURE AND TYPES OF CORPORATE AUDITS......Page 286
Learning Objective 9.6: UNDERSTAND THE NATURE AND TYPES OF CORPORATE FRAUD......Page 289
Learning Objective 9.7: UNDERSTAND THE ISSUES INCORPORATE LAW REGARDING AGENCY PROBLEMS AND COSTS......Page 292
Learning Objective 10.1: UNDERSTAND HOW TO DEVELOP AND MANAGE INTERNATIONAL BUSINESS STRATEGIES......Page 295
Learning Objective 10.2: UNDERSTAND THE VARIOUS ISSUES IN INTERNATIONAL TRADE AND INVESTMENT......Page 297
Learning Objective 10.3: UNDERSTAND THE NATURE OF INTERNATIONAL PRODUCTION ECONOMICS......Page 301
Learning Objective 10.4: UNDERSTAND THE NATURE OF INTERNATIONAL TRADE LAWS......Page 302
Learning Objective 10.5: UNDERSTAND THE VARIOUS ISSUES IN INTERNATIONAL FINANCIAL SYSTEMS......Page 306
Learning Objective 10.7: UNDERSTAND THE VARIOUS ISSUES IN CONDUCTING INTERNATIONAL BUSINESS IN CROSS CULTURES......Page 307
Learning Objective 11.1: DEFINE PROJECT MANAGEMENT AND IDENTIFY SUCCESS CRITERIA FOR PROJECTS......Page 313
Learning Objective 11.2: UNDERSTAND THE VARIOUS TYPES OF RISKS IN PROJECT MANAGEMENT......Page 315
Learning Objective 11.3: UNDERSTAND THE VARIOUS TYPES OF PROJECT STRUCTURES AND ORGANIZATIONS......Page 317
Learning Objective 11.4: UNDERSTAND THE PROJECT MANAGEMENT PROCESS, INCLUDING ITS LIFECYCLES......Page 320
Learning Objective 11.5: UNDERSTAND THE VARIOUS METHODS IN PROJECT PLANNING, ESTIMATING, CONTROLLING, AND REPORTING......Page 322
Learning Objective 11.6: UNDERSTAND THE VARIOUS METHODS IN PROJECT SCHEDULING......Page 329
Learning Objective 11.7: UNDERSTAND THE PROJECT MANAGEMENT METRICS, PROBLEMS, AND GOVERNANCE MECHANISMS, INCLUDING PROJECT AUDITS......Page 332
Learning Objective 12.1: LEARN HOW TO APPLY QUANTITATIVE METHODS TO BUSINESS......Page 337
Learning Objective 12.2: UNDERSTAND THE BASIC PRINCIPLES AND CONCEPTS IN ECONOMICS......Page 347
Learning Objective 12.3: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF MICROECONOMICS......Page 348
Learning Objective 12.4: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF MACROECONOMICS......Page 351
Learning Objective 12.5: UNDERSTAND THE BASIC PRINCIPLES AND APPLICATIONS OF KEY ECONOMIC INDICATORS......Page 358
Learning Objective 12.6: UNDERSTAND THE NATURE OF ECONOMIC BUSINESS CYCLES AND INDUSTRY GROWTH LEVELS......Page 359
References......Page 363
Index......Page 365




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