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دانلود کتاب Visitor Experience Design
دانلود کتاب طراحی تجربه بازدید کننده
مشخصات کتاب
Visitor Experience Design
ویرایش: نویسندگان: Noel Scott, Jun Gao, Jianyu Ma سری: CABI series in tourism management research 5 ISBN (شابک) : 1786391899, 1786391902 ناشر: CABI سال نشر: 2017 تعداد صفحات: 285 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 8 مگابایت
قیمت کتاب (تومان) : 46,000
کلمات کلیدی مربوط به کتاب طراحی تجربه بازدید کننده: گردشگری -- جنبه های روانشناختی.,گردشگران -- روانشناسی.,گردشگران -- نگرش ها.,گردشگری -- چین.
در صورت تبدیل فایل کتاب Visitor Experience Design به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب طراحی تجربه بازدید کننده نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب طراحی تجربه بازدید کننده
توضیحاتی درمورد کتاب به خارجی
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: * The psychological process of the formation or creation of a visitor's experiences * Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness * Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel * On-site experience: co-creation processes * Post-stage experience: immediate and long term outcomes including happiness and well-being * Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design
فهرست مطالب
Content: Introduction : creating memorable experiences / Jianyu Ma, Jun Gao, Noel Scott --
How psychology can stimulate tourist experience studies / Svein Larsen, Rouven Doran, Katharina Wolff --
Tourism experience : a review / Noel Scott, Dung Le --
Exploring experience and motivation using means-end chain theory / Shan Jiang --
Experiential decision choice / Noel Scott, Brent Moyle, Liubov Skavronskaya, Dung Le --
Attentive tourists : the importance of co-creative experiences / Ana Claudia Campos, Julio Mendes, Patricia Valle --
The elicitation of emotions / Jianyu Ma --
Measurement of visitor\'s emotion / Shanshi (Stone) Li, Gabby Walters, Noel Scott --
Innovative approaches to researching consumer experience : an evaluation and comparison / Ying Wang, Wei Liu, Beverley Sparks --
Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding --
Well-being benefits from mindful experiences / I-Ling (Lynn) Chen, Noel Scott, Pierre Benckendorff --
Motivational satisfaction and emotional outcomes from experiences / Jianyu Ma --
The meaning of a destination experience in Zhouzhuang, China / Lihua Gao --
Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding --
Sharing tourism experiences : literature review and research agenda / Laurie Wu, Xiang (Robert) Li --
Slow food tourism : preferences and behaviours / Kuan-Huei Lee --
Perceptions of the Trinidad carnival experience from international travel bloggers / Afiya Holder, Noel Scott --
Conclusion : where to from here? / Jianyu Ma, Noel Scott, Jun Gao.
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