食品饮料广告创意设计 (Advertising Creative And Design Of Food & Beverage)

《食品饮料广告创意设计》对食品饮料行业的广告进行了详细研究，从行业广告特点、广告设计创意、广告案例分析、广告策划、广告文案、广告媒体、管理与法规、发展趋势等方面结合具体的案例进行详细的论述。本书采用图文结合的方式来增强可读性，语言深入浅出、通俗易懂。《食品饮料广告创意设计》适用于广告设计专业、视觉传达专业、平面设计专业的高校学生及从事广告创意设计的专业人员的学习与阅读。（Advertising Creative And Design Of Food & Beverage conducts a detailed analysis on the advertisements in the industry of food & beverage, and makes a detailed description with specific cases from features of advertisements in this industry, design creativity of advertisements, analysis of advertisement cases, advertising planning, advertising copy, advertising media, management and regulations, development trend. This book enhances readability by a combination of pictures and text, and explains the profound in simple language, and popular and easy to understand. Advertising Creative And Design Of Food & Beverage is suitable for college students from the majors of advertisement design, visual communication, graphic design and professionals working on advertising creative and design to learn and read.）