UX Writing; Designing User-Centered Content

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Foreword
Preface
Acknowledgements
Part 1 Perspectives
	1 Introduction to UX Writing
		Chapter Overview
		Learning Objectives
		A Brave New World
		UX: The Design of Experience
		The Rise of UX Writing
		Writing at Multiple Intersections
		UX Writing Goals
		UX Writing Technologies: AI, Data Analytics, Oh My!
		UX Writing Career Facts
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity 1
		Learning Activity 2
	2 The UX Writing Process
		Chapter Overview
		Learning Objectives
		Content as a Product and a Process
		The UX Writing Taxonomy: Three Continuums
		Content Lifecycle
		Major Theories That Inform UX (and) Writing
		From Design Science to Design Thinking
		Phase 1: Empathizing with Users and Understanding Their Needs
		Phase 2: Defining Problems and Opportunities
		Phase 3: Ideating Content Solutions
		Phase 4: Prototyping Content
		Phase 5: Testing and Validating Solutions
		Tracking and Measuring Content Performance
		Managing the Iterative Workflow and Continuous Improvement
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	3 Building a UX Writer Outlook
		Chapter Overview
		Learning Objectives
		Traits: Your Tools of the Trade
		Listening Empathetically
		Having a Strong Cultural Awareness
		Being Digitally Savvy
		Knowing When to Break the Rules
		Advocating for Ethical Practices
		Practicing Agile Collaboration
		Seeing the Trees as Well as the Forest
		Mentoring Others
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
Part 2 Processes
	4 Empathizing with and Assessing User Needs
		Chapter Overview
		Learning Objectives
		Starting with Empathy
		What Is Goal Setting with a Client?
		What Is Contextual Inquiry and Task Analysis?
		What Are User Stories?
		What Are Task-Based Usability Tests (aka “Protocol Analyses”)?
		How Does Eye-Tracking Work?
		What Are SWOT Analyses?
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	5 Defining Problems and Opportunities
		Chapter Overview
		Learning Objectives
		Defining the Challenge
		What Are Personas?
		What Are Journey Maps?
		What Are Content Audits?
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	6 Ideating and Prototyping Content
		Chapter Overview
		Learning Objectives
		What to Do with Defined Problems?
		Ideation: A Divergent Brainstorming Process
		What Is Card Sorting?
		What Is Affinity Diagramming?
		What Is Participatory Design?
		What Are the 6:1 and Four-Category Methods?
		Selecting a Solution
		Prototyping: Materializing Ideas
		What Is Low-Fidelity Prototyping?
		What Is High-Fidelity Prototyping?
		Preparing to Test
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	7 Testing, Managing, and Deploying Content
		Chapter Overview
		Learning Objectives
		Testing and Validating Content
		What Is Usability Testing of Prototypes?
		Limitations of Usability Testing
		What Is A/B Testing?
		What Is Heuristic Evaluation?
		What Is Validation?
		What’s Next? Strategies for Managing Content
		What Is Structured Authoring?
		What Are Content Management Systems?
		Deploying Omnichannel Content
		To Push or to Pull, that Is the Question
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	8 Tracking and Measuring Success
		Chapter Overview
		Learning Objectives
		Attract, Engage, and Sustain Your User: Creating a Content Framework
		Tracking Your Users Online to Better Understand Their Attitudes and Behaviors
		Data Analytics Help You Understand Users in Their Journey
		How to Analyze Users’ Interactions Before, During, and After Content Deployment?
		Understanding Audience and Their Behavior through Web Analytics
		Building Content that Attracts, Engages, and Sustains Your Users
		Using Key-Performance Indicators (KPIs) to Measure Content Performance
		How Can You Use Metrics and KPIs in UX Writing?
		Adopting KPIs to Frame Your Content for Actionable Insights
		A UX Metric Framework: The 3×3 Method
		Validating Your Successful Metrics
		What Is Benchmarking and How to Validate Measurements?
		Sustaining User Engagement through Ongoing Measurements
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
Part 3 Practices
	9 Popular UX Writing Genres and Tasks
		Chapter Overview
		Learning Objectives
		UX Writing Products
		Microcopy and Microcontent
		Onboarding Experiences
		Help Guides and Contextual Tooltips
		Error Messages
		Forms and Labels
		Legal Notices
		Settings and Specs
		Designing Content with Style and Tone Guides
		Designing Non-Textual User Interfaces: Video and Voice
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	10 The UX Writing Portfolio
		Chapter Overview
		Learning Objectives
		Why Do You Need a Portfolio?
		Where Should You Begin?
		What Does a UX Writing Portfolio Look Like?
		Component 1: About Yourself and Your Goals
		Component 2: Your Problem-Solving Process
		Component 3: Your Project Samples and Results
		Portfolio Review
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	11 Using Generative AI and Automating Your Content
		Chapter Overview
		Learning Objectives
		What Is Artificial Intelligence, Again?
		The Limitations of AI and the Importance of Human-in-the-Loop Approaches for UX Writing
		Using Generative AI: A Demo
		How Generative AI Actually Function
		Automating Your UX Writing Content: Different Tools
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
	12 AI Recipes for UX Writing
		Chapter Overview
		Learning Objectives
		AI Characteristics That Are Important to UX Writers
		How to Cook Up Good AI Prompts: Using the 6W and 1H Method to Frame AI Prompts
		Specific Prompt Commands for AI
		Idea Generation, Regeneration, Suggestions, and UX Techniques
		Empathize Using AI: Conducting Preliminary User Research
		Define Using AI: Competitors, Common Pain Points, and Design Brief
		Ideate Using AI: Page Layout, User Interface, and Wireframe
		Prototype Using AI: User Flows, Design Systems, Copy
		Test Using AI: Usability Tests, Interviews
		Other General Tips
		Create Images and User Interfaces Using AI Prompts
		Conclusion
		Chapter Checklist
		Discussion Questions
		Learning Activity
Glossary of Key Terms
Index