Transmitting the Past: Historical and Cultural Perspectives on Broadcasting

Contents......Page 8
From Marconi to Cop Rock: An Introduction to Broadcasting History......Page 12
1. Radio Mars: The Transformation of Marconi’s Popular Image, 1919–1922......Page 27
2. The Davis Amendment and the Federal Radio Act of 1927: Evaluating External Pressures in Policy Making......Page 45
3. Wrestling with Corporate Identity: De¤ning Television Programming Strategy at NBC, 1945–1950......Page 80
4. The Importance of Colorization of Motion Pictures and Syndicated Television Programs to Broadcasting, 1985–1990......Page 103
5. WAPI: Entertainment and Sports Broadcasting at an Educational Radio Station in the 1920s......Page 122
6. Femmes Boff Program Toppers: Women Break into Prime Time, 1943–1948......Page 148
7. Space and the Speed of Sound: Mobile Media, 1950s Broadcasting, and Suburbia......Page 172
8. Cop Rock Reconsidered: Formula, Fragments, Failure, and Foreshadowing in Genre Evolution......Page 198
9. Sex, Society, and Double Standards in Cheers......Page 216
Appendix 1: Monitor’s Broadcast Schedule......Page 234
Appendix 2: Cop Rock Episodes......Page 236
Appendix 3: Eleventh-Season Cheers Episodes......Page 240
Selected Bibliography......Page 248
Contributors......Page 256
Index......Page 260