Transmedia/Genre: Rethinking Genre in a Multiplatform Culture

Acknowledgements
Contents
Chapter 1: Introduction or: Why We Still Need Genre
	A Brief History of Genre Studies
	A Multiplatform Approach to Genre
	The Structure of the Book
	References
Part I: Media Conglomerates
	Chapter 2: Transmedia Superhero: Marvel, Genre Divergence and Captain America
		Introduction
		Conceptualising the Transmedia Entertainment Franchise
		Industrial Constructions of the Superhero Genre
		Creating Genre Divergence Across Media
		Superheroes in Industry Paratexts and Participatory Culture Across Media
		Conclusion
		References
	Chapter 3: Transmedia Western: Lucasfilm, Genre Linking and The Mandalorian
		Introduction
		Star Wars and the Western
		Proposing the Western in The Mandalorian’s Entryway Paratexts
		Foregrounding the Western in The Mandalorian Narrative
		The Mandalorian as Western in Practitioner Discourses, Journalistic Criticism and Participatory Culture
		Conclusion
		References
Part II: Digital Platforms
	Chapter 4: Transmedia Horror: Netflix, Genre Empowerment and Stranger Things
		Introduction
		Conceptualising Netflix
		Constructing Horror
		Reflecting on Horror
		Playing with Horror
		Conclusion
		References
	Chapter 5: Transmedia Docudrama: ITV Hub, Genre Democratisation and Quiz
		Introduction
		Conceptualising ITV Hub
		Constructing Docudrama
		Customising Docudrama
		Democratising Docudrama
		Conclusion
		References
	Chapter 6: Transmedia Comedy: BBC Three, Genre Distribution and Pls Like
		Introduction
		Institutional Contexts of Pls Like’s Transmedia Distribution
		Pls Like as a Workplace-Mockumentary Sitcom
		Pls Like’s Construction of Stereotypes
		Conclusion
		References
	Chapter 7: Transmedia Fantasy-JRPG: Kickstarter, Genre Leveraging and Eiyuden Chronicle: Hundred Heroes
		Introduction
		Crowdfunding Campaigns as Paid-for Media Experiences
		Genres of Fiction and Interactivity in Video Games
		Constructing Genre on Kickstarter: Top-of-the-Page Content
		Constructing Genre on Kickstarter: Campaign Trailer
		Constructing Genre on Kickstarter: Detailing Fiction and Gameplay
		Constructing Genre on Kickstarter: Stretch Goals and Backer Rewards
		Constructing Genre on Kickstarter: Project Updates
		Conclusion
		References
Part III: Emerging Technologies
	Chapter 8: Transmedia War: Virtual Reality, Genre Embodiment and The Day the World Changed
		Introduction
		Conceptualising Virtual Reality
		Documenting War
		Embodying War
		Conclusion
		References
	Chapter 9: Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and Reminiscence
		Introduction
		Conceptualising Deepfake Technology
		Living Science Fiction
		Reliving Science Fiction
		Conclusion
		References
	Chapter 10: Conclusion: Towards a Conceptual Framework of Transmedia Genre
		References
Index