The Truth About Creativity

Cover
The Truth About Creativity
Contents
Foreword
Part I Increasing Your Creative Potential
	Creativity is yours for the taking
	Creativity is child’s play
	Climb out of your box
	Map your journey before you explore
	Give creativity a guide
	Tune in to turn creativity on
	Creativity is a way of thinking
	Make time for creativity
Part II Developing Creative Characteristics
	Don’t stop at the first idea
	Rules are there to be challenged
	It ain’t what you say, it’s the way that you say it
	Half-thoughts need to be heard
	Compare to create—the power of using metaphors
	See what you see, not what you think you ought to see
	Failure is good for you
Part III Putting Creativity To Work
	Test the validity of ideas with a five-minute business plan
	An ounce of process delivers pounds of success
	Symptoms and causes first, ideas after
	You can teach your colleagues to use half-thoughts
	Newsflash—insanity and routine are not worlds apart
	Set your limits on limitless thinking
	Different starting places lead to different results
	Your creativity budget can be less than £10
	Embrace nephelococcygia
	The customer isn’t always right—but listen to them anyway
	Complete the pattern and you will find the answer
	The best offence is a good defence
	Don’t forget the obvious
Part IV Traits Of Creative Teams
	Team diversity is a virtue
	Impassioned people make the difference
	Reading—your window for ideas
	Build momentum to bring people with you
	Liberate your team with a shared purpose
	Creative cultures are nurtured, not prescribed
	New ideas come from new communities
	Management tools work, but never admit that you are using one
	The joke is on you, or at least it should be
Part V Using Creative Space
	Deskshare builds mindshare
	Everybody has a special place
	Seed ideas in a hothouse to help them grow
	Dare to share your creative efforts
Part VI Achieving Creative Success
	Good ideas need quality, acceptance and execution
	Recognise, reward and celebrate for long-term success
	Creativity—the final frontier
	Feed your creative spirit
References
Acknowledgements
About the Author