The Radio Station: Broadcast, Satellite & Internet

Contents......Page 3
Preface......Page 7
Foreword to the Seventh Edition......Page 10
What’s New to This Edition of The Radio Station......Page 12
In the Air — Everywhere......Page 13
A Household Utility......Page 15
A Toll on Radio......Page 17
Birth of the Networks......Page 18
Radio Prospers during the Depression......Page 19
Radio during World War II......Page 20
Television Appears......Page 21
Radio Rocks and Roars......Page 22
FM’s Ascent......Page 23
Noncommercial/Public Radio......Page 25
Proliferation and Frag-Out......Page 28
Profits in the Air......Page 29
Economics and Survival......Page 31
Consolidations, Downsizings, and Clusters......Page 33
Buying and Selling......Page 38
Digital and HD Radio Revolution......Page 40
Satellite and Cable Radio......Page 42
Internet Radio......Page 44
LPFM (Low-Power FM)......Page 45
Radio and Government Regulations......Page 46
Jobs and Equality in Radio......Page 52
CHAPTER HIGHLIGHTS......Page 55
SUGGESTED FURTHER READING......Page 60
Nature of the Business......Page 65
The Manager as Chief Collaborator......Page 67
What Makes a Manager?......Page 69
The Manager’s Duties and Responsibilities......Page 72
Managing the Cluster......Page 77
Organizational Structure......Page 78
Human Resources......Page 82
Whom Do Managers Hire?......Page 83
The Manager and the Profit Motive......Page 84
The Manager and the Community......Page 86
The Manager and the Government......Page 87
The Manager and Unions......Page 89
The Manager and Industry Associations......Page 92
Buying or Building a Radio Station......Page 93
CHAPTER HIGHLIGHTS......Page 95
SUGGESTED FURTHER READING......Page 97
APPENDIX: Code of Federal Regulations Index......Page 99
Program Formats......Page 104
The Programmer......Page 118
The Program Director’s Duties and Responsibilities......Page 120
Programming a Cluster Operation......Page 124
Elements of Programming......Page 125
Station Web Sites, Podcasts, and Blogs......Page 130
The Program Director and the Audience......Page 131
The Program Director and the Music......Page 133
The Program Director and the FCC......Page 138
The Program Director and Upper Management......Page 140
CHAPTER HIGHLIGHTS......Page 141
SUGGESTED FURTHER READING......Page 151
APPENDIX: A Station Owner Airchecks His Programming......Page 153
Commercialization: A Retrospective......Page 154
Selling Airtime......Page 155
Becoming an Account Executive......Page 156
The Sales Manager......Page 160
Radio Sales Tools......Page 162
Points of the Pitch......Page 166
Levels of Sales......Page 168
Spec Spots......Page 171
Objectives of the Buy......Page 172
Prospecting and List Building......Page 173
Planning the Sales Day......Page 175
Selling with and without Numbers......Page 176
Advertising Agencies......Page 177
Rep Companies......Page 179
Web Site and Podcast Selling......Page 180
Nontraditional Revenue......Page 181
Trade-Outs......Page 183
CHAPTER HIGHLIGHTS......Page 184
SUGGESTED FURTHER READING......Page 187
APPENDIX: A Station Owner Conveys His Sales Philosophy to His Manager......Page 189
News from the Start......Page 190
News and Today’s Radio......Page 192
The Newsroom......Page 193
The All-News Station......Page 194
The Electronic Newsroom......Page 195
The News Director......Page 196
What Makes a Newsperson?......Page 198
Preparing the News Story......Page 201
Organizing the Newscast......Page 202
Radio Network News......Page 204
Radio Sportscasts......Page 205
News Ethics......Page 208
News in Music Radio......Page 209
CHAPTER HIGHLIGHTS......Page 212
SUGGESTED FURTHER READING......Page 213
Who Is Listening?......Page 215
The Ratings and Survey Services......Page 216
Qualitative and Quantitative Data......Page 223
Portable People Meter (PPM)......Page 224
In-House Research Techniques......Page 227
Research Deficits......Page 229
Careers in Research......Page 232
The Future of Research in Radio......Page 233
CHAPTER HIGHLIGHTS......Page 237
SUGGESTED FURTHER READING......Page 241
APPENDIX 6A: RAB’s Radio Research Glossary......Page 243
APPENDIX 6B: Arbitron’s Glossary of Terms......Page 247
APPENDIX 6C: Direct Marketing Results Rely on Research Data to Present Its Marketing Goals. Courtesy DMR......Page 251
Past and Purpose......Page 255
Promotions — Practical and Bizarre......Page 256
The Promotion Director’s/Manager’s Job......Page 259
Types of Promotions......Page 261
Research and Planning......Page 267
Budgeting Promotions......Page 270
Promotions and the FCC......Page 273
CHAPTER HIGHLIGHTS......Page 275
SUGGESTED FURTHER READING......Page 277
The Traffic Manager......Page 278
Directing Traffic......Page 280
Traffic in Clusters......Page 282
Billing......Page 284
The FCC and Traffic......Page 285
CHAPTER HIGHLIGHTS......Page 291
SUGGESTED FURTHER READING......Page 292
APPENDIX: A Traffic Manager’s Account......Page 293
A Spot Retrospective......Page 294
Formatted Spots......Page 295
The Production Room......Page 296
The Studios......Page 297
Copywriting......Page 309
Announcing Tips......Page 312
The Sound Library......Page 314
CHAPTER HIGHLIGHTS......Page 317
SUGGESTED FURTHER READING......Page 319
Pioneer Engineers......Page 321
AM/FM......Page 322
Satellite and Internet Radio......Page 326
Digital Audio Broadcasting (HD Radio)......Page 327
Smart Receivers......Page 329
Becoming an Engineer......Page 330
The Engineer’s Duties......Page 331
Station Log......Page 333
The Emergency Alert System......Page 336
Automation......Page 339
Posting Licenses and Permits......Page 342
CHAPTER HIGHLIGHTS......Page 343
SUGGESTED FURTHER READING......Page 346
APPENDIX: Federal Communications Commission......Page 347
Radio Aid......Page 351
Consultant Services......Page 354
Consultant Qualifications......Page 357
Consultants: Pros and Cons......Page 358
Program Suppliers......Page 360
Syndicator Services......Page 362
Hardware Requirements and Quality......Page 365
CHAPTER HIGHLIGHTS......Page 367
SUGGESTED FURTHER READING......Page 368
APPENDIX 11A: Station Critique......Page 369
APPENDIX 11B: Network Radio/Syndication......Page 372
APPENDIX 11C: Syndication......Page 374
APPENDIX 11D: Syndication......Page 375
Glossary......Page 376
Index......Page 382