The Magazine Writer's Handbook, Second Edition

CONTENTS......Page 8
Preface to the Second Edition......Page 10
Introduction: Three Keys to Successful Magazine Writing......Page 16
PART I. The Magazine as Marketplace......Page 20
1. What a Magazine Really Is......Page 22
2. How to Study Magazines as Markets......Page 35
3. How to Pick the Right Magazines to Be Your Markets......Page 51
PART II. The Article as Marketable Property......Page 58
4. There\'s More to Writing Than Typing......Page 60
5. Ten Standard Article Formats......Page 63
6. The Four Elements of a Good Article......Page 97
7. The Three Standard Writing Techniques......Page 112
8. The Five Commandments No Pro Forgets......Page 126
PART III. How to Sell Your Article Ideas......Page 136
9. How to Write a Dynamite Query Letter......Page 138
10. Sales Tactics......Page 153
PART IV. How to Write Your Article......Page 168
11. Research, Research, Research......Page 170
12. Power Interviewing......Page 184
13. Writing the First Draft......Page 203
14. Good Writing = Rewriting......Page 217
PART V. How to Be a Pro......Page 240
15. The Writer and the Law......Page 242
16. Economics: The 3 Rs of Writing......Page 258
ILLUSTRATION CREDITS......Page 272
INDEX......Page 274