The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders

Content: Entrepreneurial Timber Introduction Entrepreneurial Anatomy The Entrepreneurial World Entrepreneurial FAQ Success Characteristics Failure Characteristics Risk Is a Four-Letter Word Challenges of Entrepreneurship The Ten Commandments of Entrepreneurship References  Intrapreneurship: Corporate Entrepreneurship Introduction Definitions      Kelly Johnson's 14 Rules of Skunk Works Theory of Intrapreneurship      The 3M Illustration Characteristics of Intrapreneurs External and Internal Business Environment Culture Regarding Innovation Corporate Support for Internal Business Creation Critical Issues in Intrapreneurship The Spin Zone      The Spin-Out      The Spin-Off Reorganization      The Equity Carve-Out Intrapreneurship in Academia The Ten Commandments of Intrapreneurship References  Women and Entrepreneurship Introduction Global Impact of Women Entrepreneurs Personal Challenges Faced by Female Entrepreneurs Women and Success      Defining Success      Twenty-Five Leading Female CEOs Hurdles to Overcome Role of Angel Groups      Angel Capital Market and Female Entrepreneurs The Green Alliance. A Female-Owned Business      Profile of Sarah Brown, Owner, Director      The Green Alliance Business Model      Business Conceptualization      Green Alliance Mission      The "Green" Business Enterprise An Interview with Sarah Brown      The Importance of Emotional Support      Don't Undersell Yourself      Overcoming Perceptions, Gaining Respect, and Finding Success      Putting It in Perspective References  The Entrepreneurial Environment Introduction Leadership Qualities      Leaders vs. Managers      The Centrality of Leadership in a Start-Up      Leadership Is Situational Establishing Your Founder Team      Elements of Skilled Teams      Establishing Your Board of Directors      Selecting Your Board of Advisors Authority, Power, and Influence The Founder and Organizational Politics      Power, Politics and Influence      Organizational Persona The Dominant Coalition      Dominant Coalition as Change Agent           Theory of Change           Force Field Analysis Leaders Need Followers      Current Views of Followership      The Followership Universe Time Management      The Urgent-Important Matrix Conflict Management Entrepreneurial Rewards Entrepreneurial Types The Ten Commandments of Leadership References  New Venture Creation Introduction Corporate Life Cycle Global Fortune 500 Annual Turnover Corporate Life Cycles      Greiner's Model of Organizational Growth      Churchill and Lewis Growth Model      New Product Life Cycles A Small Company Is Not a Little Big Company      Cash Is King Your Innovative Organization      Types of Innovation Creating Your Own Innovation Culture Strategic Planning for Start-Ups Your Value Chain Analysis Your Value Proposition SWOT Analysis The Early Adopters Bridging the Valley of Death References  Financing Your Dream Naming Your Baby      Bad Company Names      Bad Product Names Incorporating Your New Venture      Characteristics of Corporations Selecting the Optimal Legal Structure Legal Powers of Corporate Executives Creating Value for Your Stakeholders Employee Benefits The 3 Fs, Angels, and VCs      Friends and Family      Angel Investors      Venture Capital Principles of Raising Capital Persuasive Business Presentations      Rookie Mistakes Your Elevator Pitch           Must Haves           Brief Descriptions           Last Three Bits of Advice Estimating Start-Up Costs Valuing You and Your Team Valuing Your New Venture. (Calculating Pre-Revenue Valuation)           Basic Calculations           Valuation Examples References  Organizational Structure Introduction The Founding Team Hiring Your Executive Team      Teamwork Not Titles      Team Discipline      Focus on Outcomes, Not Activities Too Many Chiefs, and Not Enough Productive Indians Accountants and Lawyers      Accountants      Lawyers Managing Managers      How Is Managing Managers Different From Managing Projects?      A Roadmap for Managing Managers Effectively Selling Your Vision to Your Team Fail as Fast as You Can Overcoming Organizational Inertia and Defenses      Organizational Inertia      Organizational Defenses An Old Aphorism References  Power Negotiations Business Negotiations 101      Negotiation Wheel      Negotiation Strategies      Distributive Negotiation      Integrative Negotiation The Entrepreneur as Chief Negotiator      Start-Up Negotiator Fears      The Neophobia Syndrome      If You Expect More, You Get More Knowing Your Negotiation "Counterpart" Your First Negotiation      Aligning Interests Planning Your Negotiation Success The Negotiation Agenda      Preparing the First Draft of Any Document      Measuring Success      Negotiation Strategies      Negotiation Styles      Negotiation Tactics Laws of Power Negotiation      The Chicken or Egg Cycle      The Negotiating Table      How Is Your Meeting Progressing?      Power Negotiator's TIR Managing Negotiation Conflict Secrets of Power Presentations Secrets of Closing the Deal The Ten Amendments of Negotiations References  Marketing and Sales Introduction Selling Your Innovation      Needs, Wants, and Demands Analyzing Your Market      The Promise of Unmet Needs/Wants      Costs and Functions of Marketing Pioneering Start-Ups      Crossing the "Chasm"      Your Pioneer Strategy Setting the Right Price      Establishing Your Pricing Tactics      Tensions between Marketing and Sales The Complex Sale Market Segmentation Positioning: Your Place in the Sun      Famous Positioning Statements      Template for a Positioning Statement Sales and Sales Promotions      Your Sales Force      Sales Force Compensation      Sales Force Time Management References  Intellectual Property Introduction Patentable Inventions      Who Benefits From Intellectual Property Rights? Understanding Patents      Contents of a Patent      Claims: The Heart of a Patent      Claims Categories      Real Estate Analogy Provisional Patents      Time Limits      Advantages and Disadvantages      Patents Can Have Siblings/Children      International Patent Organizations Basis for Venture Investment The America Invents Act      First to File      No Grace Period The Special Case Involving Biotechnology Patents      Genetic Engineering Patents      Microbiological Sciences Patents      Plant and Animal Sciences Patents      Pharmaceutical and Chemical Sciences Patents      Medical Sciences Patents      Microorganisms and Sufficiency of Description Practical Advice to Entrepreneurs/Inventors      Who Is the "Inventor" in Your Company?      Conception      Should You Out-License Your Patent? Fundraising Importance of Patents Trade Secrets in the Start-Up Environment References  Meet the JOBS Act Introduction The JOBS Act at a Glance      Title III of the US JOBS Act      Equal Access and Disclosure Crowdfunding Issuer Requirements Intermediary Requirements Funding Portals      Restrictions on Funding Portals Mini-IPOs Emerging Growth Company IPOs      Relief for EGCs      Confidential Filing Process      Relaxed Restrictions on Investor Communications References  Strategic Management Introduction Strategic Corporate Planning Core Values and Core Purpose Mission, Vision Competitive Intelligence Marketing Intelligence      The Pizza Analogy Strategic Marketing Goals by MI References  Valuation Techniques Introduction Value vs. Price Pre-Seed Financing What Is Your Company Worth at Start-Up (Seed Round)?      Initial Valuation at Seed Round      Valuation at Series "A" Round Valuation Approaches-Companies with Revenues      Income Approach      Discounted Future Returns Method      Capitalized Returns Method           Assumptions Market Approach Asset-Based or Cost Approach Venture Capital Valuation      Staged Capital Infusions      Venture Capital Metrics      The Investment "Hurdle Rate"      Top Ten Lies VCs Tell Vulture Capitalist Last Words of Advice      How to Maximize Your Company's Value References  Writing a Winning Business Plan Introduction Need for a Winning Business Plan The Essential Components      Common Parts of a Good Business Plan Risk Is a Four-Letter Word Management Team That Can Execute      Competent Team How Innovative Is Your Invention? Ignore Naysayers (and Prove Them Wrong) Milestones Make Your Plan Real and Believable The Value of Your Plan Will Be Measured by Its Implementation Potential Example of a Winning Business Plan References  Harvesting Introduction Start at the End      Who Needs an Exit? Capitalization Principles      How to Capitalize Your Start-Up Going Public      Advantages      Disadvantages      The Going Public Process      The Registration Process Strategic Alliances The "Big Question"      Drivers of M&A Activities      Advantages of Strategic Alliances      Pitfalls of Strategic Alliances      Best Practices Mergers and Acquisitions      Mergers      Acquisitions      The Challenge of M&A      The Enduring Questions The Day That Little David Acquired Giant Goliath-A Case Study      The Acquisition      Open Heart Procedures      CardioTech as the White Knight      Risk Factors SWOT Analysis of the Gish Acquisition           Strengths           Weaknesses           Opportunities           Threats           The Stock-for-Stock Transaction      An Accretive Acquisition Sample Prospectus References Index