The Future of E-Commerce

Contents
Preface
Acknowledgements
Chapter 1
Web Analytics: The Present and Future of E-Business
	Abstract
		Introduction
	Literature Review
		Web Design and User Interaction Efficiency
	Web Analytics Insight into E-Business
		List of the Most Popular Pages and Content
		Determine Who Your Customers Are
		Optimization of the Conversion Rate
		Boost the Impact of Advertising on Social Media
		Observe the Bounce Rate
		Marketing Campaigns May Be Tracked and Analyzed
		Tracking of Competitors
		Integration of Web Analytics with E-Commerce
			Forecasting Demand and Profitability
			Heatmaps
			To Drive the Promotion Plan, We Need to Identify Trends
			Pricing Price Elasticity
			For Merchants, Analytical Services
			Identification of Fraudulent Activities
			Personalisation
			Variable Costing
			Detection and Prevention of Financial Crimes
			Analytical Prediction
			Promotions That Are More Relevant to the Right Customers
			Visibility of the Supply Chain
			Innovations in New Products, Markets and Business Models
	Web Analytics Metrics
		Measuring and Defining Results
			Accurate Metrics
		Measurements for Defining Visitors
		Click-Through-Rate (CTR)
		Identifying the Demographics of a Site’s Visitors Metrics
		Participation of Visitors Metrics
		Metrics for Conversion
	Conclusion
	References
Chapter 2
Social Media Analytics for E-Business:  Where Are We Heading?
	Abstract
	Introduction
	Social Media Analytics and E-Business
		Marketing
		Finance
		Operations
	Prominent SMA Tools
		Brand24
		Facebook  Ads Manager
		Analytic Edge
		Supermetrics
		NapoleonCat
		TapInfluence
		Snaplytics
		SproutSocial
		HubSpot
		BuzzSumo
		Keyhole
		Brandwatch
		Intellestra
		KPMGSpectrum
		PeopleSoft
		InforBirst
		HaloBI
	Conclusion
	References
Chapter 3
Artificial Intelligence and E-Business
	Abstract
	Introduction
	AI Application for Customer Acquisition
	AI Applications for Customer Enhancement
	AI Application for Customer Retention
	Opportunities and Challenges
	Conclusion
	References
Chapter 4
Machine Learning Applications in E-Commerce
	Abstract
	Introduction
	Machine Learning Algorithm Used in E-Commerce
	Machine Learning Roles in E-Commerce
	E-Commerce Sentiment Classification
	Product Recommendations in E-Commerce Using Machine Learning
	Conclusion
	References
Chapter 5
Analysing Opportunities for Mobile Commerce
	Abstract
	Introduction
	Evolution of Mobile Commerce
	Features of Mobile Commerce
		Mobile Website
		Mobile Applications (Apps)
		Social Media
		Search Engine Marketing
		Display Marketing
		Video Streaming
		Short Message Services (SMS) Marketing
		E-Mail
	Framework for Marketing Mobile Commerce Businesses
		Mobile App Publishers
		E-Commerce/Mobile Commerce Marketers
		Mobile App Users
		Advertisement Platforms
	Challenges for Mobile Commerce
		Risk Assurance
		Ensuring Utility (Information, Entertainment and Social)
		Utilising the User Pause Patterns
		Utilising Existing Knowledge
		Visual Aesthetics
		Innovativeness
		Accessibility
		Using Ads as Reward
	Conclusion
	References
Chapter 6
E-Commerce in Southeast Asia:  A Futuristic Perspective
	Abstract
	Introduction
	Comparative Analysis of Offline vs. Online Business
	Determinants of Future E-Commerce and Marketplace in Southeast Asia
	Prediction of the E-Commerce Growth by 2022
	Conclusion
	References
Chapter 7
Futuristic Scope of E-Agribusiness in the Indian Market: A Paradigm Shift
	Abstract
	Introduction
	Proven Market Development Approaches Being Followed in E-Agribusiness
	Evolution and Need for E-Business in Agribusiness Sector
	Benefits of Agri E-Commerce
		Lesser Wastage
		Improved Lifestyles due to Rise in Income
		The Impact of Financial Inclusion
		Enhanced Efficiency and Yield
		Beneficial for Other Services
	Futuristic Revenue Models of E-Agri Businesses
		Markup Pricing Model
		Commission Pricing Model
		Advertising Pricing Model
		Membership Based Pricing Model
		Insights Monetization Pricing Model
	Challenges
		Lack of Better Logistics
		Customer Choice and Preferences
		Highly Perishable Products
		Dependence on Middlemen
		The Cash in Hand or Cash on Delivery Payments
	Conclusion
	References
Chapter 8
Online Consumer Behaviour:  How to Create and Maintain E-Loyalty
	Abstract
	Introduction
	Analytical Framework
		Literature Review
	Method
	Results and Discussion
		Brief Descriptive Analysis
		Content Analysis
		Discussion
	Conclusion
	References
Chapter 9
Smart Tourism as a Sustainable Strategy  for Tourism Development
	Abstract
	Introduction
	Smart Tourism
	Sustainable Tourism and Smart Tourism
	Issues and Challenges
	Solution
	Model of Smartness and Sustainability
	Towards a Synergetic Model for Smart  and Sustainable Destinations
	Conclusion
	References
Chapter 10
Social and Ethical Aspects of E-Commerce: A Boon or a Bane
	Abstract
	Introduction
	Positive Social Aspects of E-Commerce
		Encourages Entrepreneurship
		Fuel the Dreams of Womenpreneurs
		Preservation and Promotion of Arts and Handicrafts Through E-Commerce
		Convenient and Time Saving
		Comforts for Disabled and Elderly
		Better Reach and Interconnectedness for Small Retailors
		Employment Generation
	Negative Social Aspects of E-Commerce
		Safety and Health of Delivery Boys
		Packaging and Waste
		Traffic and Emission
		Energy and Resource Consumption
	Ethical Aspects of E-Commerce
		Privacy Is a Myth
		Internet Abuse, Responsibility and Use of Personal Information
		Deception, Dishonesty and Accuracy
		Selling Counterfeit Products
	Conclusion
	References
Chapter 11
Traditional to Digital Commerce: Impact of Scams on Consumer’s Attitude towards Online Shopping
	Abstract
	Introduction
	Emergence of E-Commerce
	Digital Era and E-Commerce
	Digital Era and E-Commerce during the Pandemic
		Loopholes in Online Payment Giving Way to Scams
		Common Digital Frauds
	Impact on Attitude
	Conclusion
	References
Editors’ Contact Information
Index
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