The Forgotten Subject: Subject Constitutions in Mediatized Everyday Worlds

Contents
Contributors
	Authors
Introduction: The Forgotten Subject in Communication Studies
	1 Introduction
	2 Deficits in Communication Science, the Necessity of a Subject Concept and the Mediatization Approach as a Possible Starting ...
	3 Theoretical and Empirical Internal and External Perspectives: The Contributions of This Book
	References
Part I: Subject Conceptions in Communication Studies Research and in the Light of Current Developments in Social and Cultural ...
	How Does Communicating Constitute the Human Being? On the Subject Concept of Communication Studies in the Age of Digitally Med...
		1 Introduction: Communicating Subjects in Mediatized Worlds
		2 Framework Conditions: Communicating, Mediatization, Subject and Subjectification
		3 The Communicating Subject as a Mutable Structure: Social Character and Habitus
			3.1 Subject Structure in the European High Middle Ages
			3.2 Media-Related Subject Structures
			3.3 Sociological/Psychoanalytical Subject Structures
			3.4 Presumptions
		4 Subjectification by Invocation and Some Integrating Remarks
		References
	The Subject of Communicative Action, Subjectivity and Subjectification
		1 Introduction
		2 The Subject in the Social Construction
		3 The Subject of Communicative Construction
		4 Subjectification and Communicative Action
		5 Double Subjectification in the Communication Society
		References
	From Social Interaction to Digital Networking: Processes of Mediatization and the Transformations of the Self
		1 Introduction
		2 The Social Constitution of the Self in the Tradition of Pragmatism and Symbolic Interactionism
		3 Audiovisual Mediatization in Postmodernity and Its Implications for the Constitution of the Self
			3.1 The Disappearance of the Self in Hyperreality
			3.2 The Oversaturated Self in Postmodernity
			3.3 The Imagery of Postmodern Films and Its Influence on the Constitution of the Self
			3.4 Summary
		4 Digital Mediatization, Virtual Transparency and the Constitution of the Digital Self
			4.1 The Ambivalent Potential of Digital Media
			4.2 The Virtual Transparency of the Digital Self
			4.3 Summary
		5 Conclusion: Emancipation in the Digital Age?
		References
	Materiality, Technology and the Subject: Elements of Critical Communication and Media Analysis
		1 Introduction
		2 Mass Communication and Media Culture: On the Change of Subjects and Objects of Communication Science Research
		3 Flat Ontology and Relational Research: Subjects, Objects and Materiality in Theories of Practice and Science and Technology ...
			3.1 Theories of Practice
			3.2 Science and Technology Studies and Actor-Network Theory
		4 Subject, Object and Critique - On the Technicization of Knowledge, Action and Communication
		5 Conclusion: Potentials and Limits of Flat Ontologies and Relational Analyses
		References
	Media Use and Psychoanalysis: Theoretical and Empirical Perspectives
		1 The (Missing) Subject in Communication Studies
		2 Psychoanalysis and Media
			2.1 The Unconscious and the Media
			2.2 Free Association as an Empirical Method
			2.3 Affect Theories and Reality TV
			2.4 The Unconscious, Affects and the Limits of the Discursive: An Empirical Example
		3 Conclusion and Outlook
		References
	Subjectification in Datafied Societies: Dividualization as a Perspective on Communicative Negotiation Processes in Data-Driven...
		1 Introduction
		2 The Subject as Ideal in Discourse
		3 The Divisiveness of the Subject
			3.1 Modulation of the Category
			3.2 The Biopolitics of Body Measurement
			3.3 Dividends as Part of Communicative Negotiation
		4 Outlook
		References
Part II: Empirical Analyses of the Meaning of Subjectivity and Identity in and for Digital Communication in Mediatized Worlds
	The Narrated Self: Narrative Subject Constructions in the Sign of Medial and Socio-cultural Change
		1 Intersubjectivity and Narration: Theoretical Approaches
			1.1 Intersubjective Theoretical Perspectives
			1.2 Narration Theoretical Perspectives
		2 Narrative as Self-Construction: A Typology of Media-Related Narratives
			2.1 Methodology and Research Methods
			2.2 ``Master Narratives´´: A Typology of Media-Related Narratives
				2.2.1 Networking Narratives
				2.2.2 Self-Staging Narratives
				2.2.3 Dealer and Vendor Narratives
				2.2.4 Border Management Narratives
				2.2.5 Transformation Narratives
				2.2.6 Narratives of Emergence and Departure
			2.3 Summary
		3 The Role of the Media
		4 Narrative as a Response/Signal (to) Socio-cultural Upheaval(s)
		5 On the Conception of the Subject in the Age of Digital Media
		References
	From Subject to User: And Back?
		1 A Proposal
		2 Second Subject, Without Contract?
		3 Calculations Instead of Role
		4 Consistent Types
		5 No Time for Connections
		6 Programs, Not Intentions
		7 Look Back, Briefly
		8 Short Visits in Difficult Terrain: Subject, HCI, User, Actant, Agent
		9 Affiliation Icon Collective
		10 Icon of Data Networks: Teleoperational Connections
		11 Subject, from the Distant Vicinity?
		12 User Subject - Ipv6
		13 Brief Theoretical Aspects
		14 In Conclusion
		References
	The History of Media-Based Technologies of the Self from Rousseau to Runtastic
		1 Introduction
		2 Media-Based Self-Technologies
		3 Writing and Narration in the Writing System 1800
		4 Recording and Playback in the Recording System 1900
		5 Number and Algorithm in the Recording System 2000
		6 Conclusion
		References
	Subject Staging and Communication Power Digital
		1 Introduction
		2 Online Comment Sections and the Question of Communication Power
		3 Lotus Blossoms - Subject Staging Using the Example of a ZON User
			3.1 Lotus Blossoms - Enlightenment in an Ancient Tragedy
			3.2 Linguistic Habitus of the Enlightenment Lotus Blossoms
		4 Conclusion
		References
	On the Mediality of Pedagogical Relations and the Medial Side of Education
		1 Introduction: From the Pedagogization of the Media
		2 On the Formation of the Subject in Technoanthropologies
		3 About Education as a Process of Mediation and Transgression
		4 On the Mediality of the Pedagogical
		5 From the Pedagogisation of the Media to the Mediality of the Pedagogical
		References
	Friendzone Level 5000: Memes as Image-Mediated Practices of Subjectivation
		1 Introduction
		2 Memes - Definition
		3 Theoretical and Methodological Foundations of the Study
			3.1 Theoretical Foundations
			3.2 Methodological Principles
		4 Text-Based Friendzone Discourse
			4.1 Friendzone - Definition
			4.2 Friendzone Discourses on the Urban Dictionary
		5 The Friendzone in Memetic Image Discourse
			5.1 The Gay Best Friend Zone
			5.2 Friendzone-Fiona
			5.3 The Friendzone Army
			5.4 Ser Jorah of House Friendzone
			5.5 Image of Men and Women in the Pictorial Memes
		6 Formal-Aesthetic Features of Meme Communication on 9gag
			6.1 Narration, Metaphor and Collective Symbolism
			6.2 Humor
		7 Conclusion - Memes as Practices of Subjectification
			7.1 Interpretive Power and Self-Normalization in the Discourse of Images
			7.2 Outlook - Mediatized Subject Designs on 9gag
		References