The Art of Twitter

Module 1: Introduction............ e 5
WHhOo AM I? s 7
The Objectives ..., 10
Module 2: Picking a Niche............. 11
Give Me Some Ideas - What Topics Should | Pick and
How?...
Module 3: Setting Yourself Up Part 1: Account Handle,
Name, and Profile Picture........... 18
The Math from Impressions to Follower Count....
Name and Handle............ 21
| Want to Start a Personal Brand. Should I Still Use a
Content-Based Name and Handle?................ 23
Profile Photo 29
Profile Photos for Personal Brands............... 39
Module 4: Setting Yourself Up Part 2: Bio and Header
TMAGE ...t e 43
BiO ..t 43
Profile Study 1: @LifeMathMoney ............ 45
Profile Study 2: @Wisdom_theory ...
Profile Study 3: @EdLatimore.......... 48
Profile Study 4: @Rich_Cooper......... 51
Profile Study 5: @Wealth_Theory....
Profile Study 6: @Matt_S_Stephens ........... 54
Profile Study 7: @WellBuiltStyle ..
Profile Study 8: @SJosephBurns........... 57
Profile Study 9: @CharlieBot ............. 59
Profile Study 10: @SpanishToMove ................ 61
Header Photo............. s 63
A Word of Caution............ 66
FAQ: Should | Use a Pseudonym or Build a Personal
Brand?........ s 67
Module 5: Growing Your Account — Strategies That Don’t
WOTK ..o 68
Module 6: Growth Strategy ........... 74
Social Media Compound Interest .......... 74
Growth Strategy from 0 to 5000 Followers..................... 76
Strategy from 5,000 to 10,000 Followers ...
Strategy from 10,000 Followers and Beyond................... 88
Module 7: Creating Better Tweets and Increasing
ENgagement........ e 90
Module 8: Additional Growth Strategies .............. 98
QUOLE ANA TAG ... sttt 98
Promote a Big Account’s Products and Content ........... 101
Module 9: Black Hat Growth Strategies .............. 106
Account Recommendation Lists .............. 106
Engagement Groups........ 108
Module 10: Monetization ............ 109
Income Stream 1: Affiliate Marketing ........... 111
Income Stream 2: Selling Your Own Products............... 119
Income Stream 3: Selling Consulting ............ 122
How to Price Yourself (Consulting) ........... 124
Income Stream 4: Donations ...
Income Stream 5: Paid Membership Group.................. 126
Income Stream 6: Selling Retweets ............. 128
Recommended Monetization Roadmap ........... 129
Module 11: How to Avoid Getting Banned ....................... 131
Module 12: A Guide to Networking........... 134