Sustainable Value Creation

Cover
Half Title
Title Page
Copyright Page
Epigraph
Table of Contents
Foreword
	June, 2014
Acknowledgments
Introduction: Corporate Social Responsibility
	Defining CSR
	Measuring CSR
	Profiting from CSR
	Sustainable Value Creation
	Plan of the book
Principle 1: Business is social progress
	For-profit firms
	Business is ethical and moral
	Self-interest and public interest
	Summary
Principle 2: Shareholders do not own the firm
	Limited liability
	A legal person
	The business judgment rule
	Stakeholders, not shareholders
	Summary
Principle 3: Prioritizing competing stakeholder interests is difficult
	Stakeholder theory
	Prioritizing stakeholders
	A decision-making model
	Summary
Principle 4: CSR is a stakeholder responsibility
	Corporate social responsibility
	Corporate stakeholder responsibility
	Stakeholder democracy
	Summary
Principle 5: Market-based solutions are optimal
	Imperfect markets
	Unintended consequences
	Behavioral economics
	Summary
Principle 6: Profit = total value
	Economic value + social value
	Profit optimization
	Production value and consumption value
	Summary
Principle 7: The free market is not free
	Free markets
	Externalities
	Lifecycle pricing
	Summary
Principle 8: Only business can save the planet
	Sustainability
	Waste
	Materialism
	Scale
	Summary
Principle 9: Value creation is not a choice
	Not philanthropy, but core operations
	Not caring capitalism, but market capitalism
	Not sharing value, but creating value
	Summary
Principle 10: The business of business is business
	Milton Friedman
	The purpose of the firm
	Summary
Conclusion: Sustainable Value Creation
	Defining SVC
	Enlightened management
	Final thoughts
About the author
Notes
	Epigraph
	Foreword
	Introduction: Corporate Social Responsibility
	Principle 1: Business is social progress
	Principle 2: Shareholders do not own the firm
	Principle 3: Prioritizing competing stakeholder interests is difficult
	Principle 4: CSR is a stakeholder responsibility
	Principle 5: Market-based solutions are optimal
	Principle 6: Profit = total value
	Principle 7: The free market is not free
	Principle 8: Only business can save the planet
	Principle 9: Value creation is not a choice
	Principle 10: The business of business is business
	Conclusion: Sustainable Value Creation