Sports marketing 2016-2017

Part I: The U.S. sports market --
Part II: Sports market segments --
Part III: Sports media --
Part IV: Major events --
Part V: Professional league sports --
Part VI: Women's sport leagues --
Part VII: Collegiate & high school sports --
Part VIII: Fighting sports --
Part IX: Golf --
Part X: Motorsports --
Part XI: Tennis --
Part XII: Organized sports/competitions --
Appendix A. Academic centers --
Appendix B. Analysts --
Appendix C. Associations --
Appendix D. Periodicals --
Appendix E. Sports commissions. PART I. THE U.S. SPORTS MARKET --
1. Market Assessment --
2. Sports Fans --
3. Professional Sports --
4. Athletes --
5. Participation & Recreation --
6. Top Sports Cities --
7. Sports Brands --
PART II. SPORTS MARKET SEGMENTS --
8. Advertising & Sponsorships --
9. Agents & Agencies --
10. Concessions --
11. Fantasy Sports --
12. Fitness & Health Clubs --
13. Game Promotions --
14. Licensing --
15. Memorabilia --
16. Sporting Goods --
17. Sports Halls Of Fame & Museums --
18. Sports Travel --
19. Stadiums & Arenas --
20. Speedways --
21. Ticketing --
PART III. SPORTS MEDIA --
22. Sports Television Broadcasting --
23. Sports Radio --
24. Sports Periodicals --
25. Newspaper Sports Sections --
26. Sports Online --
27. Mobile--
PART IV. MAJOR EVENTS --
28. College Football Playoff & Bowl Games --
29. FIFA World Cup --
30. Indianapolis 500 --
31. Kentucky Derby --
32. NBA Finals --
33. NCAA Final Four --
34. Olympic Games --
35. Rugby World Cup --
36. Stanley Cup --
37. Super Bowl --
38. World Series --
PART V. PROFESSIONAL TEAM SPORTS --
39. Major League Baseball --
40. National Basketball Association --
41. National Football League --
42. National Hockey League --
43. Major League Soccer --
44. Premier League --
45. Major League Lacrosse --
46. National Lacrosse League --
47. Arena Football League --
48. Minor League Baseball --
49. Minor League Hockey --
50. NBA Development League --
PART VI. WOMEN'S SPORT LEAGUES --
51. Women's National Basketball Association --
52. Legends Football League --
53. National Pro Fastpitch --
54. National Women's Hockey League --
55. National Women's Soccer League --
PART VII. COLLEGIATE & HIGH SCHOOL SPORTS --
56. College Athletic Programs --
57. NCAA Sports --
58. NCAA Football --
59. NCAA Men's Basketball --
60. NCAA Women's Basketball --
61. High School Sports --
62. Youth Team Sports --
PART VIII. FIGHTING SPORTS --
63. Boxing --
64. Ultimate Fighting Championship --
65. World Wrestling Entertainment --
PART IX. GOLF --
66. Golf Participation --
67. Men's Tour --
68. Women's Tour --
69. Major Tournaments --
PART X. MOTORSPORTS --
70. IndyCar --
71. NASCAR --
72. Formula One --
73. Formula E --
74. NHRA Drag Racing --
75. United SportsCar Championship --
76. World Of Outlaws --
77. Motocross --
78. Supercross --
PART XI. TENNIS --
79. Tennis Participation --
80. Men's Tours --
81. Women's Tours --
82. Major Tournaments --
PART XII. ORGANIZED SPORTS/COMPETITIONS --
83. Air Racing --
84. America's Cup --
85. Bass Fishing & Sportfishing --
86. Bowling --
87. Competitive Cheerleading --
88. Cricket --
89. Cycling --
90. Dog Shows --
91. Equestrian --
92. Esports --
93. Events For Athletes With Disabilities --
94. Figure Skating --
95. Fitness & Strength Competitions --
96. Gymnastics --
97. Horse Racing --
98. International Champions Cup --
99. Lacrosse --
100. Marathons & Endurance Events --
101. Rodeo --
102. Roller Derby --
103. Rowing --
104. Rugby --
105. Senior Games --
106. Skiing & Snowboarding --
107. Soccer --
108. Softball --
109. State Games --
110. Surfing --
111. Swimming, Diving & Water Polo --
112. Track & Field --
113. Triathlons --
114. Volleyball --
115. X Games --
Appendix A. Academic Centers --
Appendix B. Analysts --
Appendix C. Associations --
Appendix D. Periodicals --
Appendix E. Sports Commissions.