Shonda Rhimes’ ShondaLand

Shonda Rhimes’ ShondaLand
	The Television Industry
		Overview
	Television Networks and Online Services
	Television Studios
	Independent Production Companies
ShondaLand
	A First Hit in 2005 with Grey’s Anatomy
	A Spin-Off in 2007: Private Practice
	Going Off the Map in 2011
	A New Hit with Scandal in 2012
	Launching How to Get Away with Murder in 2014
	ShondaLand in 2015
Making ‘Thank God It’s Thursday’ Television
	Managing the Calendar
	Writing, Shooting, and Editing Episodes
	The Problem of Serialized Dramas on Broadcast Networks
What is Next for ShondaLand?
	Solving the Problem of Serialized Dramas on Broadcast Networks
	Expanding ShondaLand
	Exhibit 1Broadcast Television: The Fall 2014 Thursday Line Up (with Viewership Dataa)
	Exhibit 2aBroadcast Television: Average Number of Viewers (in 000s) By Network and Season
	Exhibit 2bBroadcast Television: Top 15 Primetime Shows by Viewership (in 000s) in 2013-2014a
	Exhibit 2cBroadcast Television: Weekly Ratings by Network in 2013-2014a
	Exhibit 2dCable Television: Top 5 Channels by Viewership (in 000s) in 2014
	Exhibit 2eCable Television: Top 15 Series by Viewership (in 000s) in 2014a
	Exhibit 3The ABC Network’s Fall 2014 Schedule
	Exhibit 4 ABC Studios: Ongoing Television Productions (as of January 2015)
	Exhibit 5Select Independent Production Companies and Some Examples of Their Outputa
	Exhibit 6Selected Images from ShondaLand Series
	Exhibit 6Selected Images from ShondaLand Series (Continued)
	Exhibit 7aShondaLand’s Series: Grey’s Anatomy (as of January 2015)
	Exhibit 7b ShondaLand’s Series: Private Practice
	Exhibit 7cShondaLand’s Series: Off the Map
	Exhibit 7dShondaLand’s Series: Scandal (as of January 2015)
	Exhibit 7eShondaLand’s Series: How to Get Away With Murder (as of January 2015)
	Exhibit 8aShondaLand’s Series: Episodes in the 2014-2015 Season
	Exhibit 8b ShondaLand’s Series: Viewership in the 2014-2015 Season (as of January 2015)a
	Exhibit 8cShondaLand’s Series: Writers and Directors in the 2014-2015 Season, By Episode
	Exhibit 8dShondaLand Series: The Cast and Crew for Grey’s Anatomy
	Endnotes