Contents
Foreword
Introduction
The Beginning
What You Need to Know about Google
Section 1
On-Page Optimization
What Is On-Page Optimization?
Keyword Research
Keyword Development and Placement
Researching the Competition
Keyword Research Shortcut
On Page Factors
Meta Tags
URLs
HTTPS://
Clean Code (W3C Validation)
Heading Tags (
, 
, and 
)
Alt Image Tags
No Flash and JavaScript External
Sitemaps
Internal Linking
Final Three
Section One Summary
Section 2
Off-Page Optimization
What Is Off-Page Optimization?
Link Types
How to Get Links To Your Website?
How to Link
Anchor text for the ideal inbound link profile
Negative Link Juice
How to Get Links to Your Website
Content Marketing
Asking for Links
Local Directories – Essential for Local Businesses
Reviews
Blogging
Step 1: Choose a Purpose or Topic
Step 2: Select a Blog Provider
Step 3: Launch Your Blog
Profile Sites – Authority Links
Social Media Sites
Press Releases
Forum and Community Marketing
Aged Domains
Give People a Reason to Link to Your Website
Outsourcing
Caution: Automated Tools, Shortcuts, and Other SEO Blunders!
Section Two Summary
Section 3
Developing a Game Plan
Link-Building Process
Conclusion
Section 4
Glossary