Sears, Roebuck, U.S.A: The Great American Catalog Store and How It Grew

Front Flap......Page 2
Other books by Gordon L. Weil......Page 7
Library of Congress Cataloging in Publication Data......Page 10
To the Commissioner and to the memory of Mary G. Wilson......Page 11
CONTENTS......Page 13
List of Illustrations......Page 15
PREFACE......Page 17
CHAPTER 1 SEARS, ROEBUCK AND THE AMERICAN WAY OF LIFE......Page 19
CHAPTER 2 MR. SEARS AND MR .ROEBUCK......Page 23
CHAPTER 3 THE GREAT WISH BOOK......Page 42
CHAPTER 4 THE MAN WHO SAVED SEARS......Page 59
CHAPTER 5 THE MAIL-ORDER WAR......Page 79
CHAPTER 6 BIOGRAPHY OF AN ORDER......Page 96
CHAPTER 7 THE GENERAL......Page 109
CHAPTER 8 THE QUARTERMASTER AND THE TERRITORIAL IMPERATIVE......Page 128
CHAPTER 9 TAKING AMERICA'S PULSE - AND ITS BLOOD PRESSURE......Page 137
CHAPTER 10 GETTING THE GOODS......Page 149
CHAPTER 11 MERCHANT TO THE MILLIONS......Page 164
CHAPTER 12 INNOCENTS ABROAD......Page 195
CHAPTER 13 GOOD HANDS, BIG MONEY......Page 208
CHAPTER 14 THE SEARS ARMY......Page 227
CHAPTER 15 FROM COUNTY AGENTS TO MISTER ROGERS......Page 254
CHAPTER 16 THE ORGANIZATION MEN......Page 266
CHAPTER 17 WHERE AMERICA SHOPS?......Page 278
Index......Page 293
GORDON WEIL (Back Flap)......Page 311