Review of Marketing Research (3)

REVIEW OF MARKETING RESEARCH......Page 5
AD HOC REVIEWERS......Page 6
CONTENTS......Page 7
Publication Mission......Page 9
Articles in the Second Volume......Page 10
Articles in This Volume......Page 11
References......Page 14
CONTENTS,VOLUME 1......Page 15
CONTENTS,VOLUME 2......Page 17
Abstract......Page 21
Perspective on the Evolution of Customer Relationship Management......Page 22
Customer Relationship Management and Business Performance......Page 24
Strategic Choices......Page 27
Dual Creation of Value......Page 29
Managing Sources of Value......Page 33
Allocating Resources Within and Across Functions,Channels,and Organizational Units......Page 36
Global Optimization Models......Page 41
Conclusions......Page 45
Notes......Page 49
References......Page 50
Abstract......Page 57
Potential Generalizations......Page 58
Future Research......Page 63
Bass Model of Diffusion......Page 65
Modeling the Turning Points in Diffusion......Page 85
References......Page 92
Abstract......Page 99
On the Distinction Between Cross-Cultural and Cultural Approaches......Page 100
Which Consumer Research Questions Are Best Answered Through Each Approach?......Page 109
On the Complementarity of Cultural and Cross-Cultural Perspectives......Page 120
Conclusion......Page 121
References......Page 122
Abstract......Page 127
The Conceptual Framework......Page 129
Information Cues......Page 130
Implications......Page 141
Summary......Page 143
References......Page 144
Abstract......Page 150
1.Why Do Retailers Introduce Store Brands?......Page 151
Who Buys Store Brands?......Page 153
What Is the Nature of Price Competition Between Store Brands and National Brands?......Page 155
How Are Store Brands Positioned and Perceived Relative to National Brands?......Page 159
What Are the Drivers of Store Brand Success?......Page 162
References......Page 166
Abstract......Page 170
Language and Meaning......Page 172
Language Contrasts......Page 174
The Linguistic Relativity Hypothesis......Page 177
Language Acquisition......Page 180
Color,Space,and Sound Research......Page 183
Language and Cognition......Page 187
Language and Emotions......Page 192
References......Page 200
Abstract......Page 211
Visual Data Collection Opportunities......Page 212
Visual Presentation Opportunities......Page 217
Special Issues with Visual Research......Page 219
References......Page 221
ABOUT THE EDITOR AND CONTRIBUTORS......Page 225