Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
Figures
Tables
Annexures
Contributors
Preface
1 Sustainability and Religion: Consumption Insights From a Western vs. Eastern Comparison
	Introduction
	Religion: Western vs. Eastern Theology
	Religion, Values Theories, and Consumers’ Sustainability Practices
	Methodology
		Informants and Recruitment
		Procedure and Analysis
	Results
		Findings Within Religious Affiliations
		Findings Between Western and Eastern Religious Affiliations
	Discussion
		Theoretical Contributions
		Implications for Marketing Practitioners
		Limitations and Future Research
	Conclusion
	References
2 The Impact of Religion On Consumer Decision-Making
	Introduction
	Intrinsic and Extrinsic Religiosity and Their Impact On Value-Expressive and Social-Adjustive Attitude Functions
	Religiosity and the Impact of Firm Ethicality On Purchase Decisions
	Religiosity and Social Media Usage Leading to Purchase Decisions
	Religiosity and Minimalistic Consumption Leading to Well-Being and Satisfaction
	Conclusion
	References
3 Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour
	Introduction
	Taboos and Social Behaviour
	Interplay of Taboos and Consumer Behaviour
		Taboos Vis-À-Vis Advertising and Consumer Behaviour
	Cases in Point
	Conclusion
	References
4 Theorizing On Religiosity and Frugal Buying Behavior: A Literature Review
	Introduction
	Significance of the Study
	Research Methodology
	Conceptual Framework and Hypothesis
		Religious Affiliation
		Religiosity
		Frugal Buying Behavior
	Research Model
	Implications
		Managerial
		Theoretical
	Conclusion
	References
5 Awakening the Might of Heaven: Contextualization of Religious Values, Social Identity, and Purchase Intention in Selected Nations
	Introduction
	Religious Values in the Twenty-First Century
	The Modern Consumer and Social Identity
	Can Religion Shape Purchase Intention
	Religious Practices and Consumer Attitudes in Selected Regions
		Hinduism and Yoga
		Muslim and Halal
		Christianity and Consumerism
	Theoretical and Managerial Implications
	Conclusion
	References
6 Religion, Culture, Ethnicity and Consumption
	Introduction
	The Concept of Religion in the Consumer Society
	Influence of Religion On Consumption
	The Interaction of Religion, Culture and Ethnicity in Consumption
	Implications for Marketers
	Future Research Directions
	Summary
	Acknowledgements
	References
7 Religion Across Cultures/subcultures and Consumer Behavior
	Introduction
	What Is Religion?
	Religious Affiliation Vs. Religiosity
	Religion, Cultures, and Consumer Behavior
	Implications
	Conclusion
	References
8 Can Religious Conflicts Impact Religious Consumption Choices?: A Game-Theoretic Approach
	Introduction
	Literature Review
	Ayodhya Case: the Longest Political, Legal and Religious Battle
		Application of Game Theory in Ayodhya Conflict
		The Model: Game Theoretic Approach to Ayodhya Verdict
		Equal Valuation of Offered and Contested Land: the Benchmark Case
		Different Valuation of Offered and Contested Land: Bayesian Game
	Effect of Ayodhya Verdict On Consumer Behaviour: Discussion
	Definition
	Conclusion
	Ethical Consideration
	Acknowledgement
	Notes
	References
9 The Emergence of Consumer Spirituality With an Increase of Religiosity Influencing Their Purchase Intention Amidst Covid-19
	Introduction
	Literature Review
		Religiosity
		Consumer Spirituality
		Purchase Intention
	Methodology
		Conceptual Model
		Hypotheses
		Sampling and Data Collection
		Research Instrument
		Reliability and Validity Measures
			Item Loading Values
			Reliability Measures
			Validity Measures
			Discriminant Validity Measures
		Data Analysis
	Analysis and Results
		Testing of H1
		Testing of H2
		Testing of H3
		Testing of H4
	Discussion
	Contribution of the Present Study
	Conclusion
	References
10 An Empirical Investigation of Impact of Religion and Cultural Values On Sustainable Consumption
	Introduction
	Conceptual Framework
		Sustainable Consumption (SC)
		Religion
		Cultural Values (CV)
	Hypotheses Development
		Religion and Cultural Values
		Religion and Sustainable Consumption
		Cultural Values and Sustainable Consumption
	Theoretical Model
	Methodology
		Variables and Measurement Scales
		Data Collection
		Method
	Empirical Analysis
		Assessment of Measurement Models
		Assessment of the Structural Model
	Discussion and Implications
		Theoretical Implications
		Practical Implication
	Conclusion
	References
11 A Conceptual Debate On Why Religious Consumers Engage in Ethical/unethical Behavior: The Role of Moral Disengagement
	Introduction
	Theoretical Background
	Literature Review
		Consumer Ethics
		Moral Disengagement
		Religiosity
	Conceptual Model and Propositions
		Religiosity and Moral Disengagement
		Moral Disengagement and Consumer Ethical Beliefs
	Discussion
	Implications
	Conclusion
	References
12 Impact of Religion On Food Consumption in India
	Introduction
	Review of Literature
		Food Consumption and Vegetarianism
		Hinduism and Food Consumption
		Islam and Food Consumption
		Christianity and Food Consumption
		Buddhism and Food Consumption
		Jainism and Food Consumption
		Food Consumption and Festivity
	Research Design
	Results and Discussion
		Part 1
		Part 2
	Findings and Policy Implications
	Conclusion
	References
13 Halal as a Religious Cult and Its Impact On Consumption and Livelihood
	Opening Case
	Introduction- the Concept of Halal
	Halal as a Quasi-Religious Cult
	Evolution of Halal Economy
	Effect On Consumption Across Different Industrial Sectors
		Banking and Halalonomics
		Halal and Food Consumption Behavior
		Halal and Travel Consumption Behavior
		Halal and Fashion Consumption Behavior
		Halal and Media
		Halal and Cosmetics
		Halal and Pharmaceuticals
	Challenges: Creation of a Skewed Employment Market
	Conclusion
	References
Index