Английский язык для менеджеров по PR и рекламе

Unit 1. Media Dependence on Public Relations......Page 5
Unit 2. Public Relations Dependence on the Media......Page 10
Unit 3. Areas of Friction......Page 15
Unit 4. Effective Media Relations......Page 31
Unit 5. Crisis Communication......Page 40
Unit 6. Tips and Background Materials......Page 52
Unit 7. Meeting the Press......Page 65
Unit 8. Getting on the Editorial Page......Page 93
Unit 9. Advantages and Disadvantages of Advertising......Page 111
Unit 10. Types of Public Relations Advertising......Page 144
Unit 11. The Basics of a Print Ad......Page 177
Unit 12. Speakers......Page 221
Unit 13. The Nature of a Speech......Page 255
Unit 14. Semispeeches......Page 272
Unit 15. Speechwriting......Page 291
Literature......Page 315
Assignments: Part I. Dialogues......Page 316
Part II. Texts......Page 319
Script: Part I. Dialogues......Page 331
Part II. Texts......Page 335