Managerial Economics & Business Strategy (IRWIN ECONOMICS)

Front Cover\n	Front Matter\n		The McGraw-Hill Series Economics\n		Title\n		Copyright\n		Dedication\n		About the Authors\n		Preface\n		Digital Resources\n		Brief Contents\n		Contents\n	Chapter 1 The Fundamentals of Managerial Economics\n	Chapter 2 Market Forces: Demand and Supply\n	Chapter 3 Quantitative Demand Analysis\n	Chapter 4 The Theory of Individual Behavior\n	Chapter 5 The Production Process and Costs\n	Chapter 6 The Organization of the Firm\n	Chapter 7 The Nature of Industry\n	Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets\n	Chapter 9 Basic Oligopoly Models\n	Chapter 10 Game Theory: Inside Oligopoly\n	Chapter 11 Pricing Strategies for Firms with Market Power\n	Chapter 12 The Economics of Information\n	Chapter 13 Advanced Topics in Business Strategy\n	Chapter 14 A Manager’s Guide to Government in the Marketplace\n	Case Study Time Warner Cable\n	Glossary\n	Appendix Additional Readings and References\n	Name Index\n	General Index