Management and Economics of Communication

Preface to Handbooks of Communication Science series
Contents
1 Management and economics of media and communication – History and definition of the field
Section I – Theories
2 Industrial organization of media markets and competition policy
3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view
4 (New) Institutional media economics
5 Political economy
Section II – Methods
6 Quantitative methods
7 Qualitative methods in media management research
Section III – Key issues
8 Convergence
9 Content platforms
10 Media concentration
11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t
12 Innovation & creativity: Media as business and commons
13 Labour and risk in the media industries: Individual and organisational perspectives
14 Media and the economic cycle
15 Designing marketing models for media products
16 Branding: Media brands and brands as media
17 Transnational media and their management
Section IV – Regional perspectives and peculiarities
18 North America
19 Latin America
20 Media management and economics research in Northern Europe
21 Southern Europe
22 Central and Eastern Europe
23 East Asia
24 Media management and economics research in China
25 Media economics in India: Traversing the Rubicon?
26 Australia and New Zealand
27 Media management scholarship and research: Emergence and trends of the discipline in Africa
Section V – Future
28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis
Contributors
Index