Location Strategies: International Site and Facility Planning as part of Corporate Strategies

Preface
Contents
List of Figures
List of Tables
1 Introduction
	1.1	Some Introductory Thoughts
	1.2	The Structure of This Book
2 The Basics of Corporate Real Estate Management
	2.1	Basics
	2.2	The Term “Corporate Real Estate”
	2.3	Conceptual Delimitations
		2.3.1	Essential Real Estate vs. Non-Essential Real Estate
		2.3.2	Industrial Real Estate and Corporate Real Estate
	2.4	The Specific Characteristics of an Industrial Property
	2.5	Corporate and Real Estate Strategies
	2.6	The Marketability of Corporate Real Estate
	2.7	Time Availability of Corporate Real Estate
	2.8	User Satisfaction and Productivity as Key Performance Indicators
	2.9	The Goals of Corporate Real Estate Management
	2.10	Corporates’ Real Estate Portfolios
		2.10.1	The Size of Corporate Real Estate Portfolios
		2.10.2	The Composition of Corporate Real Estate Portfolios
3 The Basics of Project Development
	3.1	Project Development—Conceptual Definition and Delimitation
	3.2	The Objective of Project Development
	3.3	The Project developer’s Environment and Role
	3.4	The Project Development Process
	3.5	The Initial Phase
		3.5.1	Basics
		3.5.2	Possible Constellations of Project Triggers
		3.5.3	The Time Factor
	3.6	The Conceptualization Phase
		3.6.1	Basics
		3.6.2	Market and Competition Analysis
		3.6.3	Site Analysis
		3.6.4	Analysis of the Production Concept
		3.6.5	Risk Analysis
		3.6.6	Profitability Analysis
	3.7	The Concretization Phase
		3.7.1	Basics
		3.7.2	Building and Operating Permits
		3.7.3	Engineering Planning Steps
	3.8	The Importance of Project Development in Industrial Companies
4 The Basics of Industrial Location Theory
	4.1	The Term Location
	4.2	The Development of Location Theories
	4.3	Location Strategy Concepts
	4.4	International Market Entry
		4.4.1	Market Entry Approaches for Industrial Companies
		4.4.2	Case Study: Market Entry in the People’s Republic of China
	4.5	Site Favorability
	4.6	Types of Location Factors
		4.6.1	Basics
		4.6.2	Objective and Subjective Location Factors
		4.6.3	Once-Off and Continuously Acting Location Factors
		4.6.4	The Operational and Functional Location Factors
		4.6.5	Push and Pull Factors
		4.6.6	The Quantitative and Qualitative Location Factors
		4.6.7	Quantity-Related and Value-Related Location Factors
		4.6.8	Macro-Location Factors and Micro-Location Factors
		4.6.9	Case Study: Chemical Company BASF SE
5 The Location Criteria for Corporate Real Estate
	5.1	Basics
	5.2	Obtaining Information Relevant to the Analysis
		5.2.1	Framework Conditions for Obtaining Information
		5.2.2	Sources of Information
		5.2.3	Case Study: Industrial Parks in the People’s Republic of China
	5.3	Key Manufacturing Location Factors
	5.4	The Macro-Location Factors
		5.4.1	Market Centrality
		5.4.2	Location References
		5.4.3	Political and Ethical Framework Conditions
		5.4.4	The Legal System
		5.4.5	The Financial, Tax and Customs System
		5.4.6	The Socio-Economic Framework Conditions
		5.4.7	The Socio-Cultural Framework Conditions
		5.4.8	Climatic Conditions
		5.4.9	Site-Critical Natural Events
	5.5	Micro-Location Factors
		5.5.1	The Location of the Site
		5.5.2	Site References
		5.5.3	Controlled Settlement Promotion
		5.5.4	Potential Environmental Influences
		5.5.5	Availability of Area
		5.5.6	The Nature of the Property
		5.5.7	Land Rights
		5.5.8	Urban Land Use Planning and Building Legislation
		5.5.9	Infrastructure Connections
		5.5.10	External Development (Supra-Local Infrastructure Facilities)
		5.5.11	Inner Development
		5.5.12	Internal Infrastructure Distribution
		5.5.13	Economic Aspects of a Property
		5.5.14	The Land Price via the Residual Value
		5.5.15	The Land Price via the Comparative Value
6 The Location Determination Methods for Corporate Real Estate
	6.1	Basics
	6.2	The Systematics of the Methods
	6.3	Ordinal Values
	6.4	The Qualitative Methods
		6.4.1	Setting of Standards
		6.4.2	The Checklist
		6.4.3	The Pairwise Comparison
		6.4.4	The Preference Matrix
		6.4.5	The Classification Tree
	6.5	The Quantitative Methods
		6.5.1	Overview
		6.5.2	The Utility Value Analysis
		6.5.3	Rating as a Special Form of Utility Value Analysis
		6.5.4	The Cost–benefit Analysis
		6.5.5	The Cost-Effectiveness Analysis
	6.6	Two Complementary Methods
		6.6.1	The Sensitivity Analysis
		6.6.2	The Scenario Analysis
7 The Site Assessment Process for Corporate Real Estate
	7.1	Basics
	7.2	The Time Factor of a Location Determination
	7.3	The Process of Location Determination
	7.4	The Phases of Location Determination
		7.4.1	Subphase 1: Establishment of the Project Organization
		7.4.2	Subphase 2: Basic Definition
		7.4.3	Subphase 3: Regional Delimitation
		7.4.4	Subphase 4: Regional Screening
		7.4.5	Subphase 5: Long-Listing
		7.4.6	Subphase 6: Shortlisting
		7.4.7	Subphase 7: Site Visits
		7.4.8	Subphase 8: Selection of Preference Sites
		7.4.9	Subphase 9: Definition of the Preference Site
		7.4.10	Subphase 10: Decision
	7.5	Excursus: The Processes of Decision-Making
		7.5.1	The Decision-Making Processes
		7.5.2	The Principles of Cooperation During the Project
	7.6	Amalgamation of the Overall Process
8 Site Determination in Practice: A Case Study
	8.1	Basics
	8.2	The Initial Situation
	8.3	The Location Determination Process
		8.3.1	The Project Organization
		8.3.2	The Basic Definition
		8.3.3	Regional Delimitation
		8.3.4	Regional Screening
		8.3.5	Long-Listing
		8.3.6	Shortlisting
		8.3.7	Site Visits
		8.3.8	Selection of Preferred Sites
		8.3.9	Definition of the Preference Site
		8.3.10	The Decision
9 Summary
	9.1	Basics
	9.2	Dealing with Site Factors and Methods
	9.3	A Recommendation for Action
	9.4	Conclusion
Appendix 1: Complete List of Macro-Site Factors
Appendix 2: Complete List of Micro-Site Factors
Appendix 3: Assessment Tables According Cost-Effectivenes Analysis
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Qualitative Site Criteria
Assessment of Quantitative Site Criteria Und Overall Assessment
References