LIT: The Simple Protocol for Dental Photography in the Age of Social Media

LIT: The Simple Protocol for Dental Photography in the Age of Social Media
	Front Matter
		Library of Congress Cataloging-in-Publication Data
		Contents
		Foreword
		Preface
	Chapter 1: Fundamentals of Photography
		EXPOSURE
		APERTURE
		SHUTTER SPEED
		DEPTH OF FIELD
		WHITE BALANCE
		ISO and Histograms
		The Importance of Setting Limits
	Chapter 2: Dental Photography Equipment
		Cameras
		Lenses
		Lighting
		Mirrors
		Contrasters
		Retractors
	Chapter 3: Portrait Photography
		Lighting Systems
		Black
			Background
		White
			Background
	Chapter 4: Intraoral Photography
		The Simple Protocol
		Frontal Views
		Maxillary Occlusal Plane
		Mandibular Occlusal Plane
		Posterior Lateral Photos
		Know Your Limits
		Summary
		Black Gloves
	Chapter 5: Artistic Dental Photography
		The Glossy Effect
		Chiaroscuro
		Chromaticity
		To Makeup or Not to Makeup
	Chapter 6: Dental Photography and Communication with the Dental Laboratory
		From the Office to the Lab. . . and Back
		Shade Evaluation and Photographic Acquisition
	Chapter 7: Dental Laboratory Photography
		Simple and Inexpensive Setup for Dental Laboratories
		Photographing Small Elements
	Chapter 8: Marketing and Social Media
		Dental Marketing Strategies and Social Media
		The Do’s and the Absolute Do Not’s of SEO
		Google Ads
		Tracking Calls
		Facebook and Instagram: Intent
		Your Website and Landing Pages
		Tıp of the Iceberg
		Instagram and Growth
		Instagram’s Rules of Success
		Acknowledgments
	Back Cover