iCleaning Specialist February 2012

iCleaning Specialist Live February 2012......Page 1
Contents
......Page 4
Purpose + Precision= Performance......Page 6
eRants & Raves......Page 8
eMedia......Page 10
News, Views & Events......Page 11
Volunteerism – Ways to Give Back......Page 12
Creating Adjuster Cheerleaders – Part II......Page 14
Using Google Adwords to Pull in Prospects......Page 18
Not Grooming the Carpet? It’ll Cost You......Page 22
2012 Carpet-Cleaning Chemical Market Study......Page 24
The Phenomenal 747 Business Model – Part II......Page 28
Green Cleaning: What You Don’t Know Can Hurt You......Page 32
Turkish Rugs......Page 36
The Fragrance of Floor Maintenance......Page 38
Game Plan: A Detailed Exploration......Page 40
Bane-Clene: 50 Years and Counting......Page 42
New Products & Technologies......Page 45
Must See Product Gallery......Page 48
Reader Service Page......Page 49
Buyer’s Marketplace......Page 50
Advertiser Index......Page 52
ARCS Assumes Ownership of Certified Rug Specialist Designation......Page 53
PACR: Moving Ahead in 2012!......Page 54
Collaboration – What Makes the Clean Trust Tick......Page 55
Join Us......Page 56
Why CFI?......Page 57
News and Views From the SCRT......Page 58
Back Cover......Page 60