Humanistic Marketing

Front Matter....Pages i-xv
Introduction....Pages 1-15
Front Matter....Pages 17-17
Where Marketing Causes Trouble....Pages 19-28
Re-affirming the Prevailing Order?....Pages 29-38
What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies....Pages 39-52
Rehumanizing Marketing (and Consumer Behaviour)....Pages 53-58
Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing....Pages 59-83
Marketing for Mortality? The Scottish Case and the Humankind Index....Pages 84-97
Criminal Marketing: An Inhuman Side of Business....Pages 98-112
Can Society Nurture Humanistic Marketing?....Pages 113-125
How Is Humanistic Marketing Possible?....Pages 126-133
Front Matter....Pages 135-135
Fusing Back the Human, Radically....Pages 137-149
Translating Anthropological Consumption Theories into Humanistic Marketing Practices....Pages 150-163
Well-being Marketing as Humanistic Marketing....Pages 164-175
Constructive Engagement, Macromarketing, and Humanistic Marketing....Pages 176-191
Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm....Pages 192-203
Power to the People: An Essay on Branding and Global Democracy....Pages 204-215
Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies....Pages 216-230
Sustainable Marketing through the Natural Step....Pages 231-243
Social Networks and Marketing Happiness? The Potential Role of Marketing in an Electronic World....Pages 244-256
Social Business — Everybody’s Business....Pages 257-273
Front Matter....Pages 135-135
Closing Commentary: Towards Humanistic Marketing?....Pages 274-279
Back Matter....Pages 281-284