Health and Risk Communication: An Applied Linguistic Perspective

Cover
Health and Risk Communication
Title Page
Copyright Page
Table of Contents
List of illustrations
Acknowledgements
Transcription conventions
1 Communicating health and risk
	Health and risk in the twenty-first century
	The organization of this book
	Intellectual roots of an applied linguistic approach
2 Applied linguistics: discourse in action
	Applied linguistics
	‘Hearing’ voices
	Discourse and action
3 Entextualizing health and risk
	Texts and the discursive construction of health and risk
	Lexicalization
	Grammaticalization
	Personalization
	Organization
	Resemiotization
4 Sites of engagement
	What are we doing?
	Who are we being?
	Framing and positioning in discussions about risk
5 Beyond the clinic
	What we talk about when we talk about health
	Risky interactions
6 Health, risk, and the entextualized body
	Inscription
	Narrativization
7 Virtual bodies
	Medical imaging
	Electronic medical records
	Welcome to you!’: the reflexive dimension of virtual bodies
8 Cultures, communities, and social networks
	‘Culture’ and health
	Health, risk, and ‘communities’
	Social networks: ‘going viral’
9 Conclusion: discourse itineraries and research itineraries
	Opening the circumference
	Applied linguistics as a nexus of practice
	Practical applications
References
Index