Great Communication Secrets of Great Leaders

Cover......Page 1
GREAT
COMMUNICATION
SECRETS OF
GREAT LEADERS......Page 6
ISBN 9780071414968......Page 7
Contents......Page 11
Acknowledgments......Page 13
Prologue......Page 15
PART I Developing the Leadership Message......Page 23
CHAPTER 1 WHAT IS LEADERSHIP COMMUNICATIONS?......Page 25
WHAT IS LEADERSHIP COMMUNICATIONS?......Page 27
PURPOSE OF LEADERSHIP COMMUNICATIONS......Page 28
EXAMPLES OF LEADERSHIP MESSAGES......Page 29
ENABLING LISTENING......Page 30
REITERATING LEADERSHIP......Page 31
WINSTON CHURCHILL—THE LION WHO ROARED FOR HIS PEOPLE......Page 32
LEADERSHIP QUERY......Page 34
CHAPTER 2 WHO ARE YOU ... AND WHY ARE YOU TALKING TO ME?......Page 37
DISCOVERING WHO YOU ARE AS A LEADERSHIP COMMUNICATOR......Page 38
FOUR TYPES OF LEADERSHIP COMMUNICATORS......Page 39
DISCOVER WHY YOU ARE SPEAKING......Page 42
WHO AND WHY LEAD TO WHAT......Page 43
RUDY GIULIANI—LEADING WITH HOPE......Page 44
CHAPTER 3 DEVELOPING THE LEADERSHIP MESSAGE......Page 49
ESTABLISHING CREDIBILITY......Page 50
UNCOVERING THE MEANING OF THE MESSAGE......Page 52
CREATING THE LEADERSHIP MESSAGE......Page 53
WHAT A LEADERSHIP MESSAGE DOES: THE FOUR I’S......Page 54
COMMUNICATING UP......Page 56
RESTORING CREDIBILITY......Page 57
KATHERINE GRAHAM—LEADING FROM WITHIN......Page 59
CHAPTER 4 LEADERSHIP COMMUNICATIONS PLANNING......Page 63
ASSESSING THE ORGANIZATIONAL COMMUNICATIONS CLIMATE......Page 65
LEADERSHIP COMMUNICATION STRATEGIES......Page 68
FOUR LEADERSHIP COMMUNICATION CHANNELS......Page 69
REACHING THE RIGHT AUDIENCE......Page 74
MAKING THE MESSAGE RESONATE......Page 76
MARKETING THE MESSAGE......Page 77
ENSURING ORGANIZATIONAL FEEDBACK......Page 79
THE BENEFITS OF LEADERSHIP COMMUNICATIONS PLANNING......Page 83
SHELLY LAZARUS—A BRAND OF LEADERSHIP......Page 85
CHAPTER 5 LEADING WITH E-COMMUNICATIONS......Page 89
FORMING THE LEADERSHIP E-MESSAGE......Page 91
BUILDING A WEB-BASED E-COMMUNITY......Page 92
TELEPHONE AND VOICEMAIL......Page 93
MAINTAINING PERSONAL BOUNDARIES......Page 94
PETER DRUCKER—MANAGEMENT UNBOUND......Page 95
CHAPTER 6 STRUCTURING THE STAND-UP LEADERSHIP PRESENTATION......Page 99
CREATING THE PRESENTATION......Page 100
PLANNING AND PREPARING TO DELIVER THE MESSAGE......Page 108
COLIN POWELL—THE CENTERED VISION......Page 112
PART II Delivering the Leadership Message......Page 117
CHAPTER 7 ASSESSING YOUR AUDIENCE......Page 119
DEALING WITH HOSTILITY......Page 120
MEET AUDIENCE EXPECTATIONS......Page 121
OVERCOME OBJECTIONS WITHIN THE PRESENTATION......Page 123
CREATE A RELATIONSHIP......Page 125
BILL VEECK—MASTER PROMOTER......Page 126
CHAPTER 8 DELIVERING THE MESSAGE......Page 130
THE AUTHENTIC PRESENTER......Page 131
THE AUTHENTIC COACH......Page 132
USING YOUR BODY......Page 133
REHEARSAL: PUTTING CONTENT TOGETHER WITH VOICE AND BODY......Page 135
SELL THE MESSAGE......Page 136
PLAY FOR PASSION......Page 137
COMMUNICATIONS THEATER......Page 138
THEATER OF ONE......Page 140
JACK WELCH—THE STRATEGIC COMMUNICATOR......Page 142
PART III Sustaining the Leadership Message......Page 147
CHAPTER 9 CONNECTING WITH PEOPLE BEYOND WORDS......Page 149
ENGAGE THE AUDIENCE......Page 150
USE INTERACTIVE TOOLS......Page 152
ALTERNATIVE PRESENTATION FORMATS......Page 154
MOTHER TERESA—A LIFE OF HEALING......Page 156
GEORGE C. MARSHALL—THE GREAT MOBILIZER......Page 159
CHAPTER 10 COACHING—ONE-TO-ONE LEADERSHIP COMMUNICATION......Page 165
ALIGNMENT OF PERSONAL AND CORPORATE GOALS......Page 167
RECOGNIZE ACHIEVEMENT......Page 172
BE A MENTOR......Page 173
ACTION COACHING MODEL......Page 174
CONTINUOUS COACHING......Page 176
VINCE LOMBARDI—THE TEACHER AS COACH......Page 178
HARVEY PENICK—LESSONS FROM A PRO......Page 182
CHAPTER 11 MAKING CERTAIN THE MESSAGE STICKS......Page 185
CHECK FOR UNDERSTANDING......Page 187
PREPARE LEAVE-BEHIND MATERIALS......Page 189
TRANSMIT THE PASSION......Page 190
LIVE THE MESSAGE BY EXAMPLE......Page 191
ROSABETH MOSS KANTER—DOYENNE OF CHANGE......Page 194
CHAPTER 12 LEADER AS STORYTELLER......Page 199
THE POWER OF A STORY......Page 200
ACTING OUT STORIES......Page 205
IMPORTANCE OF TELLING STORIES......Page 206
OPRAH WINFREY—LIFE AS A STORY......Page 207
APPENDIX A PUTTING IT ALL TOGETHER......Page 212
SUMMARY NOTES......Page 213
ACTION STEPS......Page 215
LEADERSHIP COMMUNICATIONS ACTION PLANNER......Page 217
NOTES......Page 222
Index......Page 236
About the Author......Page 241
CREDITS......Page 242