Globalization, Consumption and Popular Culture in East Asia

Section 1 Introduction
 Chapter 1 Introduction
 Definition of Popular Culture
 Importance of the Subject Area
 Research Objectives
 Literature Review
 Chapterization and Organization of this Publication
 Chapter 2 Particularism within the Context of Universalistic Popular Culture: A Historiographical Survey Approach in the Literature Review of Soft Power
 Introduction --
Universalism and Particularism
 Popular Culture in East Asia --
Examples
 Consumption and Production
 Conclusion
 Concluding Remarks and Trends: Soft Power?
 Section 2 Japan. Chapter 3 Introduction to the Section on JapanChapter 4 Size and Reach of the Japanese Popular Cultural Industry
 Future Challenges
 State Help
 Chapter 5 Centering Akihabara: The Positionality of Tokyo\'s Pop Cultural Nucleus in Cool Japan Industries and Globalized Fandom Consumption
 Introduction
 Historical Background
 Methodology
 Significance
 \"A\" for Anime of ACG Industries
 \"C\" for Comic of ACG Industries
 \"G\" for the Gaming Industry
 Spin-offs Related to the ACG
 Toys Based on Manga and Anime
 Other Creative Ideas
 The Creative Ecology
 Literature Review
 Fan-driven \"Democratization.\" Vocaloid Fandom as Case StudyThe Otakus
 Polycentrism and Cross-pollination
 The Cyberspace Future
 Akihabara as a Constant Reference Point
 Soft Power Element
 Rising Rivals
 Chapter 6 Observation Studies Fieldwork in Japan from 2012-2015
 Marketing Strategies and Gimmicks Accentuated by Creative Producers
 Soft Power Implications
 Integral Part of Daily Lives
 Cosmopolitanism and Creative Production
 Concluding Remarks and Limitations
 Section 3 Republic of Korea
 Chapter 7 Hallyu Power: The Transformative Impact of the Korean Wave
 Introduction. Korean Wave: From a Regional to Global PhenomenonIncreased Export of South Korean TV Programs
 K-Pop Sweeping Across and Beyond Asian Markets
 Exports of Korean Games
 The Korean Wave Generates Positive Spill-over Effects
 Cosmetic and Skin-care Products
 Korean Food
 Tourism Sector
 The South Korean Entertainment Industry and Their Social Media Strategy
 Conclusion
 Chapter 8 Hallyu Power: Cultural Policies of the Korean Government
 An Overview of Korea\'s Cultural Policies
 Background
 The Paradigm Shift of the Korean Government Approach. Regulations and Supporting Policies of the Broadcasting IndustryInstitutional Setting and Coordinated Efforts to Support Korean Wave
 Implications and Prospects of the Korean Wave
 Concluding Remarks
 Chapter 9 Korean Wave (Hallyu) in Singapore: Policy Implications Hallyu and Its Background --
The Southeast Asian Context
 The Singapore Case Study
 The Online Communities
 K-pop Influences Local Lifestyle Choices and Consumption
 Tourism Benefits Both Ways
 Policy Implications for Singapore
 Prospects for Cultural Diplomacy and Economic Exchanges
 Limitations and Conclusion
 Section 4 China.