Food Photography & Lighting: A Commercial Photographer's Guide to Creating Irresistible Images

Table of Contents
INTRODUCTION: Food and Me
Part 1
	1 What Makes Shooting Food so Difficult
		Creating Images That Are Irresistible
		Other Considerations
		Current Conditions of Commercial Food Photography
	2 The Space
		My First Real Studio at Longworth Hall
		Our Studio Today at Central Parkway
		I Love This Studio!
		Starting Over
	3 The Tools
		The Right Camera
		Lens Choice
		The Workstation
		Lights and Light Modifiers
		Tripods and Studio Stands
		Taking Care of Business
		Tools for a Digital Artist
	4 The People and Their Roles
		Home Team
		Visiting Team
		You Are Here
	5 The Process
		The Job Begins with an Estimate
		A Final Thought About Estimates
		Confirmation
		Pre-Production Planning
		The Day of the Shoot
		Post-Production
		The Job Ends with an Invoice
	6 Marketing and Business Considerations
		Getting Started
		Building a Portfolio
		Marketing Your Business
		Advertising
		Hiring Representation
		Customized Promotions
Part 2
	ONE: Shrimp Creole, Po-Boys, and Beignets
		The Big Easy
		Preparations for the Shoot
		Palace Café
		Parkway Bakery
		Café Du Monde
		Image Post-Production
		New Orleans Redux
	TWO: Ice Cream Scoops and Shakes
		Ice Cream Headaches
		Ice Cream Scoops
		More Scoops
		Is That Legal?
		Shake It Up
		Final Thoughts on Ice Cream
	THREE: Would You Like a Drink with That?
		Liquid Pours & Splashes
		Get Your Ice Cold Drinks Here!
		Coca-Cola
		Silk Milk
		Spilled Milk
	FOUR: Pizza, Stromboli, and Pizza Pulls
		In the Brick Oven
		Via Vite Ristorante
		Donatos Pizza
		Stromboli
		What Is a Pizza Pull?
		Carino’s Italian
		The Pull of Cheese
	FIVE: Looks Like Daylight
		Natural Light with Flash
		Breakfast Cereal
		My Front Door
		Wheat Field
		Pasta and Clams
		Get Out There
	SIX: Chocolate, Candy, and Cookies
		At the Bakery
		After-Hours with Chocolate
		Like a Box of Chocolates
		Powdered Donuts
		Edible Arts and Crafts
		Waffles to Macaroons
		Final Thoughts on Sweets
	SEVEN: Burgers and Fries
		An American Classic
		How a Product Rollout Works
		Summer Daze
		The Big Burger
		Waffle Fries
		Chicken, Not a Burger
		Take Out
	EIGHT: Shooting Food for Packaging
		In the Supermarket Aisles
		Pringles Potato Crisps
		Bush’s Beans
		Chocolate Chip Cookies
		Self-Checkout
	NINE: Courting Fried Chicken and Potato Wedges
		With Colonel Sanders
		A New Look
		The Beginning
		Potato Wedges
		The Famous Bowl
		Dessert, Anyone?
		Our First Anniversary
Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	R
	S
	T
	U
	V
	W
	X
	Y
	Z
Bonus Chapters
	TEN: Honey, Tea, and Bourbon More Pours and Splashes
		More Pours and Splashes
	ELEVEN: Steak and Potatoes on the Grill Playing with Fire
		Playing with Fire
	TWELVE: Airheads, Hush Puppies, and Coffee Post-Production Saves the Day
		Post-Production Saves the Day