FinTech Strategy: Linking Entrepreneurship, Finance, and Technology

Preface
Acknowledgments
Contents
Abbreviations
List of Figures
List of Tables
Part I The Financial-Entrepreneurial Innovation-Technology Convergence
1 How Fintech Was Born?
	1.1 The “Fin” in Fintech: Recent Evolution of the Financial Industry
	1.2 The “Tech” in Fintech: The Internet and Data Revolution
	1.3 A Growing Cohort of Pushing Entrepreneurs
	1.4 The Fintech Ecosystem
	1.5 The Fintech Product Line
		1.5.1 Payments
		1.5.2 Crowdlending
		1.5.3 Investments
		1.5.4 Insurance
		1.5.5 Regulation
	1.6 Conclusion
	References
2 Technology as a Resource for FinTech
	2.1 The Resource-based View of the Firm
	2.2 Dynamic Capabilities
	2.3 Consequence: Sustainable Competitive Advantage
		2.3.1 Brands
		2.3.2 Value Proposal
		2.3.3 Customer Relationships
	2.4 A Case Study Connecting Resources and Capabilities in Fintech
	2.5 A Survey of Technologies
		2.5.1 Block Chain
		2.5.2 Big Data
		2.5.3 Artificial Intelligence
		2.5.4 Applications Programming Interfaces
	2.6 Conclusion
	References
3 Entrepreneurship in the FinTech Industry
	3.1 Is There Anything Left to Innovate?
	3.2 Taxonomy of Innovations
	3.3 Methodologies for Innovation Management
		3.3.1 Drivers of Innovation Methodologies
		3.3.2 Innovation Stage-Gate Process
		3.3.3 Agile Methodologies
	3.4 Open Models of Innovation
		3.4.1 Sources: R&D, Employees, and Customers
		3.4.2 Open Banking
		3.4.3 Influence of Financial Regulation in Fintech Innovation
	3.5 Entrepreneurial Innovation
	3.6 Scaling and Exit Values
	3.7 Conclusion
	References
Part II Exploring and Exploiting Opportunities in Fintech
4 Dynamics of Fintech and the Broad Financial Industry
	4.1 Financial Industry
	4.2 Traditional Dynamics: Incumbents
	4.3 Altered Dynamics: New Fintech Players
	4.4 Fintech Entry Strategies
		4.4.1 Entering the Market
		4.4.2 Growing in the Market
	4.5 Competitive Reactions
		4.5.1 Compete
		4.5.2 Collaborate
		4.5.3 Co-opete
	4.6 Factors to Consider When Engaging in Fintech Alliances as Growth Strategies
	4.7 A Framework to Assess Alliance Opportunities in Fintech
	4.8 Conclusion
	References
5 Financial Consumer Behavior and Decision-Making
	5.1 Consumer Goals
	5.2 Self-Efficacy and Self-Control
	5.3 The Role of Financial Education
	5.4 Prospect Theory
	5.5 Heuristics
	5.6 Cognitive Biases and Goals
	5.7 Credence
	5.8 Technology Adoption
	5.9 Risk and Trust
	5.10 How to Understand Consumer Behavior in Fintech
	5.11 Conclusion
	References
6 Consumer Segments in the Fintech Market
	6.1 Consumers Segments and Market Orientation
	6.2 Models and Frameworks to Understand Consumer Segments
	6.3 Clustering Techniques
	6.4 A Value-Based Segmentation
	6.5 Segmenting by CLV
	6.6 Strategic Framework to Address Segments in Fintech
		6.6.1 Find Markets
		6.6.2 Select the Segment
		6.6.3 Prepare to Talk to Your Segment
	6.7 Conclusion
	References
7 Differentiation and Sustainable Competitive Advantage
	7.1 Attributes of Fintech Products That Make a Difference
		7.1.1 Generation of Unique Datasets from Fintech Products
		7.1.2 Intensive Data Analysis for Prediction
		7.1.3 Use of Multi-Sided Digital Platforms
	7.2 Network Effects
	7.3 Sources of Sustainable Competitive Advantage
		7.3.1 Economies of Networks
		7.3.2 Counter Position
		7.3.3 Branding
		7.3.4 Cornered Resources
		7.3.5 Process-Based
	7.4 Conclusion
	References
8 Effectuation as a Strategic Approach
	8.1 Managerial Differences with Fintech
	8.2 Causal Approach for Big Corporations
	8.3 Realities of Fintech in the Financial Industry
	8.4 Effectuation for Fintech Entrepreneurship
	8.5 Entrepreneurial Marketing
	8.6 An Ambidextrous Framework
	8.7 Conclusion
	References
9 Measuring Venture Performance
	9.1 Importance of Marketing Metrics
	9.2 The Strategic Marketing Process
	9.3 Systems of Metrics for Marketing Processes
		9.3.1 Online Metrics
		9.3.2 Offline Metrics
		9.3.3 Attribution Problem
		9.3.4 Product, Brand, and Price Metrics
	9.4 Building a Metrics System to Track Business Goals
	9.5 Conclusion
	References
Part III Broad Outcomes of Fintech
10 Societal Outcomes of Fintech
	10.1 Changes in Financial Industry
	10.2 Societal Outcomes of Fintech
		10.2.1 Inclusion
		10.2.2 Development
		10.2.3 Poverty Reduction
		10.2.4 Women Empowerment
		10.2.5 Sustainability
	10.3 Pending Challenges
		10.3.1 Access Is Not Enough
		10.3.2 Digital Divide
		10.3.3 Financial Divide
		10.3.4 Money Laundering
		10.3.5 Another Systemic Financial Crisis?
	10.4 Ethics in Fintech
	10.5 Conclusion
	References
11 What’s Next: Assembling Fintech Futures
	11.1 Looking Back and Forward
	11.2 Trends Identification for the Fintech Industry
	11.3 An Assemblage Framework to Prospect Fintech Evolution
	11.4 A Combined Framework to Assemble Fintech Futures
	11.5 Conclusion
	References
Index