Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

Title Page
Copyright Page
Contents
Introduction: Storytelling Is How We Move Business Forward
Part 1: Once and for all—Let’s Unfluff the Reputation of Business Storytelling
	Chapter 1: Meet the Brain Scientists
	Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain
Part 2: Ok, I’m in—How Do I Get Started with Business Storytelling?
	Chapter 3: The Four Signposts
	Chapter 4: The WHY, WHAT and HOW of Business Storytelling
	Chapter 5: Your BIG Idea
	Chapter 6: Putting It All Together: Sample Story
Part 3: Thanks, got the basics. What Else Can Help Me?
	Chapter 7: Push Your Story Forward with Active Headlines
	Chapter 8: A Simple Path to Building Your BIG Idea
	Chapter 9: Five Well-Tested Ways to Visualize Your Story
Part 4: Let’s see the magic! How Does Storytelling Show Up in Everyday Business?
	Chapter 10: Making a Recommendation
	Chapter 11: Providing an Update
	Chapter 12: Crafting an Email
	Chapter 13: Creating a One-Pager
Part 5: But wait! How Do I Flex My Story?
	Chapter 14: Audience Is Everything: A Manifesto
	Chapter 15: You’ve Got Five Minutes with an Executive… Go!
	Chapter 16: Your Audience Is Diverse. How Can You Please Everyone?
	Chapter 17: You’re Told “Only Three to Five Slides”
	Chapter 18: Team Presentations: Who Does What?
	Chapter 19: When Your Audience Is Virtual
Part 6: All together now: Building a Common Language of Storytelling
	Chapter 20: Fostering a Culture of Story Coaches
	Chapter 21: Five Ways Managers Can Reinforce Storytelling
	Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching
Conclusion: A Final Word From the Sisters
Gratitude
About the Authors
Notes & Photo Credits
Index
EULA