Entrepreneurship for engineers

Content: 1 The Spirit of Entrepreneurship
 1.1 Entrepreneurship Today
 1.1.1 Entrepreneurship --
Term out of Fashion or Imperative?
 1.1.2 The Process of Entrepreneurship
 1.2 The Entrepreneurial Ecosystem
 1.2.1 The Economic Relevance of Entrepreneurship
 1.2.2 Societal Entrepreneurial Ecosystem
 1.2.3 Personal Entrepreneurial Ecosystem
 1.3 The Entrepreneurial Mind
 1.3.1 Critical Success Factors to be an Entrepreneur
 1.3.2 Components of an Entrepreneurial Mindset
 1.3.3 Possibility of Teaching an Entrepreneurial Mind
 1.4 Entrepreneurship meets Innovation
 1.4.1 Invention, Innovation, and Imitation. 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations
 2 Entrepreneurship Reconsidered
 2.1 The Team as Hero
 2.1.1 Importance of Teams and the Special Role of the CEO
 2.1.2 Assembling the Management Team
 2.2 Collaboration with Others
 2.2.1 Cooperation to Achieve Common Objectives
 2.2.2 Importance of Networks
 2.3 Diagnosing the Internal Capabilities
 2.3.1 Knowing the own Strengths
 2.3.2 Knowing the Key for Market and Customer Access
 2.3.3 Appropriability and Complementary Assets
 2.4 Understanding the Industry Dynamics. 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment
 2.4.3 Classical Competitive Analysis
 3 Building a New Business
 3.1 Walking through the Innovation Funnel
 3.1.1 Generation of a New Business Idea
 3.1.2 Pre-Field Assessment of the Business Idea
 3.2 Important Components of the Concept
 3.2.1 Turn the Innovative Idea into a Concept
 3.2.2 Innovative Market Offering meets Customer
 3.2.3 Customer Value
 3.2.4 Seizing the Entrepreneurial Opportunity
 3.3 Sales Function in the Business Building Process. 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process
 3.3.3 Addressing the Business Initiatives of the Customer
 3.3.4 Business Opportunity Analysis
 3.3.5 Sales Strategy to Win the Contract
 3.3.6 Monitoring the Execution
 3.4 The New Business Model
 3.4.1 Value Proposition as Key Concept
 3.4.2 Concept of the Business Model
 3.4.3 Outcomes of the Business Model Analysis
 3.4.4 Reflection of the Business Model with Innovations
 4 Entrepreneurial Strategies
 4.1 Strategic Thrust of the Entrepreneurial Company. 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process
 4.1.3 Leading with Key Performance Indicators
 4.2 Process of Market Segmentation
 4.2.1 Strategic Questions in the Segmentation Process
 4.2.2 Market Segmentation
 4.2.3 Targeting the Right Market Segments
 4.2.4 Differentiation and Positioning of the Market Offering
 4.3 Strategic Options for Entrepreneurs
 4.3.1 Entrepreneurial Strategies
 4.3.2 Complementary Strategies
 4.3.3 Competitive Strategies
 4.4 Back to Basics in Customer Understanding
 4.5 Developing the Entrepreneurial Strategy
 5 Formulating the Business Plan.