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دانلود کتاب Entrepreneurs: Talent, Temperament, Opportunity and Mindset

دانلود کتاب کارآفرینان: استعداد، خلق و خو، فرصت و طرز فکر

Entrepreneurs: Talent, Temperament, Opportunity and Mindset

مشخصات کتاب

Entrepreneurs: Talent, Temperament, Opportunity and Mindset

ویرایش: 4 
نویسندگان:   
سری:  
ISBN (شابک) : 1032473703, 9781032473703 
ناشر: Routledge 
سال نشر: 2024 
تعداد صفحات: 421 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 10 مگابایت 

قیمت کتاب (تومان) : 82,000



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فهرست مطالب

Cover
Half Title
Title Page
Copyright Page
Dedication
Contents
Part 1: The entrepreneur
1. Entrepreneurs and entrepreneurship: An introduction
	Introduction
	A comment on context
	A brief history of entrepreneurs
	Our definition of the entrepreneur
	A person
	Habitually
	Creates and innovates
	To build something
	Of recognized value
	Based on perceived opportunities
	The entrepreneurial mind
	The well of talent
	This book
	References
2. The entrepreneur: Background and actions
	Identifying the entrepreneur
	Views on entrepreneurs
	Opportunity-uncertainty-resources
	Entrepreneurship and innovation
	What entrepreneurs are like: The personality factors
	Where entrepreneurs come from: The environmental factors
	What entrepreneurs do: The action factors
	A cautionary note
	References
3. The entrepreneur as a person: Talent and temperament
	Introduction: Unlocking the door
	Defining talent, temperament and technique
	Profiling the entrepreneur
	The attributes of the entrepreneur
	Curiosity and the talent chain
	The two essential attributes
	The advantage talent
	The inner ego temperament
	The inner ego elements
	Concluding comments
	References
4. The entrepreneur as a person: FACETS
	The basic entrepreneur
	Focus
	Creativity
	Outer ego
	The team entrepreneur
	The social entrepreneur, social enterprise and the social attribute
	The entrepreneur enabler
	The FACETS entrepreneur and entrepreneur enabler profiles
	Concluding remarks
	References
5. Developing an entrepreneurial mindset
	The entrepreneurial mind and mindset
	Right- and left-brain thinking
	The lean approach to starting a business
	Who we are
	Personal learning
	Learning from failure
	Appreciating and working on strengths
	Practice
	Self-management
	Risk and luck
	Mentors and coaches
	References
Part 2: Entrepreneurship
6. Business start-up
	Starting a business
	Start-up issues
	Ideas - Where they can come from
	The trigger event
	The early business growth stages
	Pitching a business and business plans
	Funding a start-up business
	Some useful concepts
		Managing cash flow
	The break-even model
	The cash demand model
	The business or product life cycle
	The diffusion of innovation
	A business development checklist
	Assessing growth potential
	Final thoughts
	References
	Appendix: Finance for new and small businesses - Additional references
7. Entrepreneurship and opportunity
	Introduction
	Opportunity
		Blue Ocean strategy
		Competitive opportunities
	Opportunity screening
	Evaluating the financial value of an opportunity
	Assessing the risks
	References
8. Entrepreneurship and strategy
	Introduction - Entrepreneurs and corporate entrepreneurs
	Explaining strategy
	The business model and the revenue model
		The business model
		The revenue model and business value
		Three approaches to strategy
	Strategic positioning and competing
		E-V-R Congruence
		Growth: directions and means
		Competing
		Competitive divergence
		New strategies and positions
		The virtuous circle of successful organizations
	Corporate entrepreneurship
		The visionary entrepreneur
		The product portfolio - The Boston Consulting Group (BCG) growth-share matrix
		Corporate strategic change and venturing
		Building the entrepreneurial organization
		The process of intrapreneurship
	Business failures
	Concluding comment
	Note
	References
Part 3: Entrepreneurs and entrepreneurship in action
9. The world of the entrepreneur
	Opportunity and action
		The \'New Normal\' world
		The enterprise paradigm
	The entrepreneur\'s world
		The emergence of today\'s entrepreneurs\' world
		Some important assertions have been made in this section and it is important to evaluate the basis on which they are made with some care. So how true is it all?
		Value creation
		The entrepreneur\'s opportunity
	Entrepreneurs and entrepreneurs in action
	References
10. Classic entrepreneurs
	The great trading companies
	Banking in entrepreneurship - and entrepreneurs in banking
	UK industrial pioneers
		James Watt, Matthew Boulton and the Steam Engine
		George Stephenson
		Isambard Kingdom Brunel
		Joseph Rowntree and William Lever
	American industrial pioneers
		Andrew Carnegie
		Thomas Edison
		Henry Ford
		Henry Flagler
		Coca-Cola
	Transport pioneers
		The challenge of flight
		Juan Trippe
		Social pioneers
		Titus Salt, Jonathan Silver and Salt\'s Mill
		Robert Owen
		Florence Nightingale
		William and Catherine Booth
		George Peabody
	Entertainment and leisure pioneers
		P.T. Barnum
	Walt Disney
	George Eastman
	Bibliography
11. Business entrepreneurs
	Richard Branson and Virgin
	James Dyson
	Sam Walton and Wal-Mart
	Alan Sugar
	Theo Paphitis
	Ray Kroc and McDonald\'s
	Fred Deluca and Subway
	Howard Schulz and Starbucks
	Ben and Jerry\'s Ice Cream
	Innocent Smoothies
	Fever-Tree
	Red Bull
	Kungka\'s Can Cook
	Stitch Fix
	Stephanie \'Steve\' Shirley
	Joy Mangano
	Anna Ross
	Malcolm McLean
	Sam Shoen and U-Haul
	Fred Smith and Federal Express
	3M
	Warren Buffett
	The Dabbawallas of Mumbai
	Bill Gates
	Steve Jobs and Apple
	Jeff Bezos and Amazon
	eBay
	Jamie Murray Wells and Glasses Direct
	Sabeer Bhatia and Hotmail
	Google
	Facebook
		Innocent failures
	Freddie Laker
	Gerald Ratner
	John Edgley
	The Pony Express
	Bibliography
12. Social entrepreneurs
	Values-driven social businesses supporting causes
		Anita Roddick and The Body Shop
		Whole Foods Market
		Toms Shoes
		EBAC
		Magic Water Saver
	Businesses established with a social purpose
		The People\'s Supermarket
		One Foundation
		Depher Plumbers
		The Bank of Dave
		Eden Camp
	Social enterprises
		Charlotte Di Vita and Trade Plus Aid
		Divine Chocolate
		Honey Care Africa
	(The real) Social entrepreneurs
		Michael Young
		Dame Cicely Saunders
		Elliott Tepper
		Mohammed Yunus
		David Bussau
	Environmental entrepreneurship
		Isabella Vrana
		Sole Rebels
		Freitag
		Tim Smit and the Eden Project
	Bibliography
	Websites:
13. Culture entrepreneurs
	Designers
		Terence Conran
		Mary Quant
		Paul Smith
		Jimmy Choo
		Vidal Sassoon
	Theatre and film entertainment
		Cameron Mackintosh
		Lew Grade
		Harvey Goldsmith
		George Lucas
		Michael Crichton
		Cirque du Soleil
	Artistic entrepreneurs
		Michelangelo Buonarotti
		Leonardo da Vinci
		El Greco
		Diego Velázquez
		David Hockney
		Banksy
		Thomas Kincade
		Thomas Mangelsen
	Music entrepreneurs
		Andrew Lloyd Webber
		Mozart
		André Rieu
		Abba
		Dolly Parton
		Berry Gordy and Motown Music
		Rock Choir
		Michael Eavis and the Glastonbury Festival
	Media entrepreneurs
		Simon Fuller and Simon Cowell
		Celebrity Chefs
	Sports entrepreneurs
		David Whelan
		Chris Brasher
		Vincent O\'Brien
		Mark McCormack
	Bibliography
14. Entrepreneurs in the shadows
	Entrepreneurs who failed
		John de Lorean
		Vijay Mallya
		Martha Stewart
		Molly Bloom
	Dishonest entrepreneurs
		Robert Maxwell
		Nick Leeson
		Jordan Belfort
		Asil Nadir and Polly Peck
		Enron
		Elizabeth Holmes
	Criminal entrepreneurs
		Al Capone and Eliot Ness
		Howard Marks
		George Reynolds
	Bibliography
Index




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