Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

Preface
Reviewers
Editorial Advisory Board
Contents
Trends in the Hospitality Industry: A Global Perspective
	1 Introduction
	2 Latest Trends Impacting Hospitality
	3 Digital Transformation in the Hotel Industry
	4 Final Considerations
	References
Innovative Technology Applications in Hotel Businesses
	1 Introduction
	2 Theoretical Framework
	3 Technologies Used in Hotel Businesses
	4 Cloud Computing
	5 Blockchain
	6 Internet of Things (IoT)
	7 Mobile Apps
	8 Robots
	9 Sensors
	10 Sound Technology
	11 Face Recognition Technology
	12 Augmented Reality, Virtual Reality, and Metaverse
	13 Sample Applications Used in Hotel Businesses
	14 Conclusion
	References
Does Virtual Hotel Shifting Realities or Just Daydreaming? A Wake-Up Call
	1 Single-User Virtual Hotel
		1.1 Virtual Hotel Simulators
		1.2 Virtual Hotel Showrooms
		1.3 Hotel Add-On Reality
		1.4 Self-Guided Virtual Tour Hotel
	2 Multiuser Virtual Hotel
		2.1 Hybrid Co-working Space Hotel
		2.2 Meta-version Hotels
		2.3 Standalone Virtual Hotel
	References
Selecting Robots to Take Over Tasks in Hospitality Settings: Joining Two Research Fields
	1 Introduction
	2 State of the Art of Commercially Available Hospitality Robots
		2.1 Hospitality Robotics Categories
		2.2 Insights on Commercially Implemented Hospitality Robotics
	3 Scientific Literature on Hospitality Robotics
		3.1 Robotics Research on Hospitality Robotics
		3.2 Hospitality Research on Hospitality Robotics
		3.3 Insights on the Scientific Literature on Hospitality and Robotics
	4 Interaction Models
		4.1 Food Delivery Robots Implemented Correctly
		4.2 Food Delivery Robots Implemented Incorrectly
	5 The Bigger Picture
		5.1 Robotising Tasks
		5.2 The Difference Between Human and Robot Tasks
		5.3 Robots and the Infrastructure in Which They Operate
	6 Discussion
	References
Mapping Research Trends on Smart Tourism: A Bibliometric Analysis
	1 Introduction
	2 Research Methodology
		2.1 Data Collection
		2.2 Research Tools
	3 Results and Discussion
		3.1 Publication Trends on Smart Tourism Research
		3.2 Top Productive Journals in the Smart Tourism Research Domain
		3.3 A Most Influential Study in Smart Tourism Research (in Respect of Citations)
		3.4 Most Productive Authors in the Smart Tourism Research Domain
		3.5 Most Productive Country/Territory in the Smart Tourism Research Domain
		3.6 Co-authorship Network
		3.7 Most Frequently Occurring Keywords in the Smart Tourism Research Domain
	4 Research Implications
	5 Conclusion and Limitations
	References
Big Data in Hotel Companies: A Systematic Literature Review
	1 Introduction
	2 Big Data and Tourism
	3 Methods
		3.1 Data Processing
	4 Results
		4.1 Quantitative Analysis
		4.2 Content Analysis
			4.2.1 Big Data Research Focus
			4.2.2 Big Data Applications in the Hospitality Industry
	5 Discussion and Conclusion
	References
Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms
	1 Introduction
	2 Theoretical Framework
	3 Methodology
	4 Analysis of Results
	5 Conclusions
	References
Social Media Research in the Hotel Industry: A Bibliometric Analysis
	1 Introduction
	2 Literature Review
	3 Methodology
		3.1 Method of Retrieving Data
		3.2 Use of Research Tools
	4 Bibliometric Analysis: Descriptive Results
		4.1 Annual Publications
		4.2 Leading Journals, Authors, and Articles
		4.3 Key Research Themes and Trends
			4.3.1 E-consumer Behavior
			4.3.2 Digital Strategies for Hotel Businesses
			4.3.3 Approaches to Social Media Research in the Hotel Industry
	5 Conclusion and Implications
	References
Digital Transformation in Hospitality: Identifying Customer Satisfaction Based on Online Hotel Guests´ Ratings
	1 Introduction
	2 Theoretical Background
		2.1 Literature Review Methodology
		2.2 User-Generated Content (UGC) and Customer Satisfaction in Hospitality
		2.3 Online Reviews and Customer Satisfaction in Tourism
	3 Methodology
	4 Discussion
	5 Conclusion
	References
Influence of Social Networks on the Choice and Promotions of a Tourist Destination
	1 Introduction
	2 Theoretical Background
		2.1 Tourism and the Internet
		2.2 Social Networks in Tourism
		2.3 Social Networks as a Digital Tool
		2.4 The Influence of Social Networks on Consumer Behavior
	3 Research Method
		3.1 Method
		3.2 Sample
	4 Discussion
	5 Conclusion
	References
Digital Transformation in the Hotel Industry: Shaping the Challenges and Opportunities by the Case of Five-Star Hotels in Bulg...
	1 Introduction
	2 Understanding Digitalization in Tourism
	3 Research Methodology
	4 Results and Discussion: Analysis of the Applied Effects of Digitalization on the Hotels in Bulgaria
	5 Conclusion
	6 Findings and Added Value
	Appendix
	References
Changing the Rules of the Hotel Business: The Case of citizenM´s Digital Business Model Disruption
	1 Introduction
	2 Theoretical Background
		2.1 Technological Change in the Hospitality Industry
		2.2 Digital Disruption as a Business Model Phenomenon
	3 Methodology
		3.1 Research Context and Data Collection
		3.2 Data Analysis
	4 Findings
		4.1 Building on Enabling Technology for Digital Business Model Disruption
		4.2 Realising a Performance-Reducing, Relatively Low-Cost Value Proposition
		4.3 Targeting Price-Sensitive Guests to Gain a Market Foothold
		4.4 Attracting Mainstream Customers Through Cost-Efficient and Digital Relationship Building
	5 Discussion and Contribution
		5.1 Understanding Intertwined Mechanisms of Digital Disruption in Hospitality
		5.2 Tentative Framework for Understanding Performance Reducer´s Digital Disruption
	6 Limitations and Further Research
	References
Leading Digital Transformation in Tourism and Hospitality
	1 Introduction
	2 Background
	3 Methodology
		3.1 Study Context
		3.2 Participants
		3.3 Procedure
		3.4 Data Analysis
	4 Results and Discussion
	5 Conclusion
	References