CSR Image Discursive Construction of Banks and the Effects on Capital Markets: Comparative Study of China and US

About This Book
Contents
Abbreviations
List of Figures
List of Tables
1 Introduction
	1.1 Research Orientation
		1.1.1 CSR Image Construction Via Discursive Features in CSR Reports
		1.1.2 Corporate Performance Via Discursive Features in CSR Reports
		1.1.3 Chinese Banks’ Internationalization Via Discursive Features in CSR Reports
	1.2 Rationale
	1.3 Research Objectives and Questions
	1.4 Organization of This Dissertation
2 Literature Review
	2.1 Key Concepts in This Research
		2.1.1 CSR
		2.1.2 Banks’ CSR
		2.1.3 CSR Reports
		2.1.4 CSR Reports’ Multi-dimensional Discourse Evaluation Indicators
		2.1.5 Discursive Strategies and Features in Banks’ CSR Image Construction
		2.1.6 Corporate Image Construction
		2.1.7 The Effects of Banks’ Discursive CSR Image Construction
	2.2 Studies on Business Discourse
		2.2.1 Studies on Business Discourse in Linguistics
		2.2.2 Studies on Business Discourse in Corporate Governance
	2.3 Evaluative Studies in Discourse Analysis
		2.3.1 Studies on Discourse Evaluation from Multi-dimensional Perspective
		2.3.2 Studies on Sentimental Evaluation
		2.3.3 Studies on Readability
		2.3.4 Studies on Keyword Analysis
		2.3.5 Studies on Visualization
	2.4 Studies on CSR and CSR Reports
		2.4.1 Studies on CSR and CSR Reports in Management and Accounting
		2.4.2 Studies on CSR and CSR Reports in Linguistics
	2.5 Studies on Corporate Image Construction
		2.5.1 Studies on Image Construction in Linguistics
		2.5.2 Studies on Corporate Image Construction in Other Disciplines
	2.6 Studies on the Economic Effects of CSR Reports
	2.7 Limitations of Previous Studies
3 Theoretical Framework
	3.1 A Theoretical Background for the Multi-dimensional Discursive Construction of Banks’ CSR Image
		3.1.1 Fairclough’s Three-dimensional Model
		3.1.2 Biber’s Register Analysis
	3.2 The Theoretical Foundation of Multi-dimensional Discursive Construction of Banks’ CSR Images
		3.2.1 Discourse and Institutional Identity
		3.2.2 Corporate Identity System (CIS)
		3.2.3 Previous Multi-dimensional Business Discourse Evaluation Frameworks
		3.2.4 Discourse Appraisal Theory
		3.2.5 Readability
		3.2.6 Keyword Analysis in Corpus Linguistics
		3.2.7 A Multi-dimensional Discourse Evaluation Framework of Banks’ CSR Reports
	3.3 The Theoretical Foundation Behind Banks’ CSR Image Construction Via CSR Reports
		3.3.1 Information Asymmetry Theory
		3.3.2 Legitimacy Theory
		3.3.3 Stakeholder Theory
	3.4 Theoretical Foundation Behind Banks’ Discursive Construction of CSR Image’s Effects on Capital Markets
		3.4.1 Signaling Theory
		3.4.2 Behavioral Finance
	3.5 A Proposed Analytical Model of This Study
4 Research Methods
	4.1 Corpus Data
	4.2 Research Tools
		4.2.1 DICTION
		4.2.2 Coh-Metrix
		4.2.3 Antconc and WordSmith
		4.2.4 Event Study
		4.2.5 Gray Relational Entropy Analysis Model
	4.3 Data Selection and Processing
		4.3.1 Selection and Processing of Discursive Indicators
		4.3.2 Selection and Processing of Indicators of Capital Market Reaction
		4.3.3 Selection and Processing of the Gray Relational Entropy Model’s Indicators
	4.4 Research Procedures
5 A Descriptive Study of Multi-dimensional Discursive Features in Chinese and American Banks’ CSR Reports
	5.1 Sentiment in Chinese and American Banks’ CSR Reports
		5.1.1 Sentiment in Chinese Banks’ CSR Reports
		5.1.2 Sentiment in American Banks’ CSR Reports
		5.1.3 Comparison of Sentimental Tendencies in Chinese and American Banks’ CSR Reports
	5.2 Readability of Chinese and American Banks’ CSR Reports
		5.2.1 Readability of Chinese Banks’ CSR Reports
		5.2.2 Readability of American Banks’ CSR Reports
		5.2.3 Comparison of Readability of Chinese and American Banks’ CSR Reports
	5.3 CSR Keywords in Chinese and American Banks’ CSR Reports
		5.3.1 CSR Keywords in Chinese Banks’ CSR Reports
		5.3.2 CSR Keywords in American Banks’ CSR Reports
		5.3.3 Comparison of Keyword Features in Chinese and American Banks’ CSR Reports
	5.4 Visualization in Chinese and American Banks’ CSR Reports
		5.4.1 Visualization in Chinese Banks’ CSR Reports
		5.4.2 Visualization in American Banks’ CSR Reports
		5.4.3 Comparison of Visual Features in Chinese and American Banks’ CSR Reports
	5.5 Summary
6 A Contrastive Study of Chinese and American Banks’ Discursively Constructed CSR Images
	6.1 The Discursive Construction of Chinese and American Banks’ CSR Mind Images
		6.1.1 Chinese and American Banks’ CSR Mind Image Construction Via Sentiment
		6.1.2 Chinese and American Banks’ CSR Mind Image Construction Via Readability
		6.1.3 A Comparison of Chinese and American Banks’ Discursively Constructed CSR Mind Images
	6.2 The Discursive Construction of Chinese and American Banks’ CSR Behavior Images
		6.2.1 Chinese and American Banks’ CSR Behavior Image Construction Via CSR Keywords of “Community and Society”
		6.2.2 Chinese and American Banks’ CSR Behavior Image Construction Via CSR Keywords of “Employee”
		6.2.3 Chinese and American Banks’ CSR Behavior Image Construction Via CSR Keywords of “Environment”
		6.2.4 Chinese and American Banks’ CSR Behavior Image Construction Via CSR Keywords of “Corporate Governance”
		6.2.5 A Comparison of Chinese and American Banks’ Discursively Constructed CSR Behavior Images
	6.3 The Discursive Construction of Chinese and American Banks’ CSR Visual Images
		6.3.1 Discursive Construction of Chinese Banks’ CSR Visual Images
		6.3.2 Discursive Construction of American Banks’ CSR Visual Images
		6.3.3 A Comparison of Chinese and American Banks’ Discursively Constructed CSR Visual Images
	6.4 Reasons for Chinese and American Banks’ Different Discursively Constructed CSR Images
		6.4.1 Political Context
		6.4.2 Economic Context
		6.4.3 Cultural Context
		6.4.4 Social Context
		6.4.5 Regulatory Context
	6.5 Summary
7 An Empirical Study of the Discursive Construction of Chinese and American Bank’s CSR Images’ Effects on Capital Markets
	7.1 Event Study of Discursive Features’ Effects on Capital Markets
		7.1.1 Empirical Analysis of Event Study
		7.1.2 Discussion of the Empirical Results of the Event Study
	7.2 GREA of Discursive Features’ Affecting Degrees on Capital Markets
		7.2.1 Empirical Results of GREA
		7.2.2 Discussion of the Empirical Results of GREA
	7.3 Summary
8 Conclusion
	8.1 Major Findings
		8.1.1 Different Discursive Features in Chinese and American Banks’ CSR Reports
		8.1.2 Different Discursively Constructed CSR Images of Chinese and American Banks
		8.1.3 Discursively Constructed CSR Images’ Effects on Capital Markets
	8.2 Suggestions and Countermeasures
	8.3 Implications of This Study
		8.3.1 Practical Implications
		8.3.2 Theoretical Implications
		8.3.3 Method Implications
	8.4 Limitations of the Present Study
	8.5 Suggestions for Future Studies
References