Consumer Behavior, Organizational Strategy and Financial Economics

Front Matter ....Pages i-xvii
Front Matter ....Pages 1-1
 The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market  (Anda Batraga, Valerijs Praude, Jelena Šalkovska, Oksana Afoniceva)....Pages 3-23
 Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process  (Jelena Šalkovska, Valerijs Praude, Anda Batraga, Oksana Afoniceva)....Pages 25-36
 Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy  (Katsoni Vicky, Goula Aspa, Karagianni Olympia, Prezani Aikaterini, Papandoniou Panagiotis, Hatzidimitriou Maria)....Pages 37-51
 Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values  (Katarína Petrovčiková, František Sudzina)....Pages 53-62
 Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites  (František Sudzina)....Pages 63-71
 The Purpose, Scope and Basic Principles of Consumer Protection in Turkey  (Ahmet Karakocali)....Pages 73-82
Front Matter ....Pages 83-83
 How Are Strategy and Organizational Culture Related? A Conceptual Discussion  (Güven Alpay, Pınar Büyükbalcı, Meral Dülger)....Pages 85-95
 Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation  (Dovile Jankauskaite)....Pages 97-107
 The Effects of Human Resources’ Qualification Improvement on Their Efficiency in the Public and Private Sectors  (Edmundas Jasinskas, Biruta Svagzdiene, Arturas Simanavicius)....Pages 109-129
 Turnover Tendencies Among Workers  (Marek Botek)....Pages 131-144
 Do Problems in Project Teams Explain the Influence of Family Involvement on Project Management Activities? A Family-Firm Perspective  (Joanna Sadkowska)....Pages 145-158
 Disclosure of Non-financial Information: The Case of Croatian Listed Companies  (Danimir Gulin, Mirjana Hladika, Marina Mićin)....Pages 159-175
Front Matter ....Pages 177-177
 New Financial Reality as Evolution Result of World Financial System  (Liudmila Guzikova, Igor N. Lioukevich)....Pages 179-188
 Does Longer Cash Gap Require Greater External Financing?  (Hrvoje Perčević, Mirjana Hladika, Marina Mićin)....Pages 189-201
 Crowdfunding as a Model and Financing Instrument in Social Enterprises  (Ubaldo Comite)....Pages 203-220
 The Perspective of the Green Bonds as Novel Debt Instruments in Sustainable Economy  (Aura Draksaite, Vilma Kazlauskiene, Leonid Melnyk)....Pages 221-230
 Comparison of Borrower Default Factors in Online Lending  (Ginta Railiene)....Pages 231-240
 Pricing of the License Agreements: Improvement of the Methodology on the Basis of the Game Approach  (Dmitriy G. Rodionov, Iuliia V. Boiko, Olga S. Nadezhina)....Pages 241-252
Front Matter ....Pages 253-253
 The Impact of Global Economic Crisis on the Functioning of Special Economic Zones in Poland  (Katarzyna Przybyła, Alina Kulczyk-Dynowska)....Pages 255-263
 Analysis of Spillover Effects of Crisis in Conflict-Ridden Regions on Top Tourism Destinations  (Elimdar Bayramov, Harun Ercan)....Pages 265-278
 Public Supervision of Public Procurement Market: A Contribution to Debate  (Wojciech Szydło)....Pages 279-288
 Activation of Business and Society for Regional Benchmarking  (Monika Fabińska)....Pages 289-302
 The Development of the Creative Industries Sector of Computer Games in Poland  (Magdalena Ratalewska)....Pages 303-312
 Prioritizing Youth in the National Policy Agendas: The Role of the Youth Guarantee in Three European Countries  (Sofia Boutsiouki)....Pages 313-341
 Total Factor Productivity in Turkey: A Comparative Analysis  (Murat Şeker)....Pages 343-360