Conjoint Measurement: Methods and Applications

Front Matter....Pages I-3
Conjoint Analysis as an Instrument of Market Research Practice....Pages 5-46
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price....Pages 47-66
Developing Business Solutions from Conjoint Analysis....Pages 67-96
Measuring the Credibility of Product-Preannouncements with Conjoint Analysis....Pages 97-122
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data....Pages 123-146
A Comparison of Conjoint Measurement with Self-Explicated Approaches....Pages 147-159
New Product Development in the Software Industry: The Role of Conjoint Analysis....Pages 161-186
Non-geometric Plackett-Burman Designs in Conjoint Analysis....Pages 187-207
On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results....Pages 209-234
The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis....Pages 235-249
Confounding of Effects in Rank-Based Conjoint-Analysis....Pages 251-276
A Multi-trait Multi-Method Validity Test of Partworth Estimates....Pages 277-303
Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity....Pages 305-329
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods....Pages 331-370
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications....Pages 371-412
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages....Pages 413-440
Latent Class Models for Conjoint Analysis....Pages 441-472
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis....Pages 473-504
Dealing with Product Similarity in Conjoint Simulations....Pages 505-522
Evaluating Brand Value A Conjoint Measurement Application for the Automotive Industry....Pages 523-540
Continuous Conjoint Analysis....Pages 541-564
Back Matter....Pages 565-568