Communication and Health: Media, Marketing and Risk

Foreword
Acknowledgements
Contents
Notes on Contributors
Abbreviations
List of Figures
List of Tables
Communication and Health: An Introduction
	Introduction
	Situating Communication and Health
	References
Representing Health
Decentring Representation: Media Frames and Communicating Health
	Introduction
	Representing Health
	Reporting Health Risk
	Message Control: Health Risk Communication as Public Relations
	Public Perceptions of Health Risk
	Conclusion
	References
No Way to Live: Fat Bodies on Reality Television
	Reality Television a Biopedagogy
	Pathologizing Fatness as ‘Obesity’
	Framing Fatness on My 600lb Life
	No Way to Live: The Impact of Anti-Fat Reality TV
	References
“Who Wants to Live Forever? You Want to Live Well”: The Appeal to Health in Coverage of Anti-Ageing Science and Medicine
	Healthy Ageing and the Contested Terrain of Age Intervention
	Methodology
	Old and Sick: Constructing the Health-Youth Link
	The “Good Life” and the Unliveable End: Valuations of a Life Worth Living
	Re-framing Health in Old Age
	References
Feeling by Looking: Public Health Handwashing Posters as Emplaced Vital Media
	Posters as Public Health Medium
	Defining Posters
	Researching Handwashing Posters
	The Petri Dish Posters as Emplaced Vital Media
		Emplacement
		Vitality
	Conclusion
	References
Marketing and Promoting Health
“Great Taste! Fun for Kids!”: Marketing Vitamins for Children
	“Yabba Dabba Doo They’re Good To Chew”: Health and the History of Children’s Vitamins
	Health in a Bottle: Marketing Techniques on Packages of Children’s Vitamins, Minerals, and Supplements
	Consumption and Enculturation: When Consumer (and Media) Consumption Meets Health
		Supplement(al) Trans-Toying: Entertaining the Child and Looking Past the Label
	Conclusion
	References
Imperial Tobacco Canada and Health Reassurance Cigarette Marketing During the 1970s
	Historical Background
		Conceptualizing Mild and Light Cigarettes
		“Year of the Lights”
		Consumer Research and “Healthier” Cigarettes
		Compensation
	Conclusion
	References
Influencing Diet: Social Media, Micro-Celebrity, Food, and Health
	The Problem of Influencer Effects: Reach and Messaging
	The Promotional Power of Influencer Marketing
	The Social Media Influencer as Micro-Celebrity
	Influencer Effects in Current Literature: Identifying Impacts Around Food and Health
	The Problem(s) of Measuring Influencer Effects
		Representation
		Promotion
		Authenticity
	Conclusion
	References
Marketing Mental Health: Critical Reflections on Literacy, Branding and Anti-Stigma Campaigns
	Introduction
	Biomediatization, Cultural Studies of Psychiatry and the Mental Health ‘Field of Contention’
	Problematizing ‘Mental Health Literacy’ and Mental Health First Aid
	Marketing Mental Health: Branding, Anti-Stigma Campaigns and ‘Benevolent Othering’
	Interdisciplinary Dialogue Towards ‘Epistemic Justice’
	References
Co-Producing Health
Co-Authoring the “Person” in Person-Centred Care: A Critical Narrative Analysis of Patient Stories on Healthcare Organization Websites
	Introduction
	Methodology
	Results
		Defining Patient Stories
		Narrating a Technoscientific Identity
		Co-Authoring the Patient in Patient-Centred Care
	Concluding Remarks
	References
The Branding of Movember and the Co-production of Men’s Health
	Introduction
	Charities as Brand Assemblages
	The Moustache as Body Project
	Movember and Social Media
	Movember and the Co-production of Men’s Health
	Conclusion
	References
The Social Construction of ‘Good Health’
	Medical and Socio-Cultural Performances of ‘Good Health’
	Social Construction and Co-Construction
	Idealized Dietary Consumption
	What Else is Left Out?
	Reductionism, Race, and the West
	Conclusion
	References
Managing Health: Troubling Surveillance and Communicating Risk
“You Don’t Own a FitBit, the FitBit Owns You”: A Taxonomy of Privacy Attitudes in the Context of Self-Quantification
	Introduction: Self-Quantification for Health and Wellness
	State of Knowledge: What Do We Know and Why Should We Care?
		State of Knowledge: Privacy Attitudes
	Privacy Attitudes and Everyday Life
		Fair Deal Rationale and No Embarrassment
		Self of No Importance to Institutions
		Active Concern and Resistance
	Discussion: Privacy as Unease
	Conclusion
	References
Cases and Traces, Platforms and Publics: Big Data and Health Surveillance
	Introduction
	Turning to Big Data in Contemporary Public Health Surveillance
	Data Inequities: Justice, Privacy, and Ethics
	Cases and Traces, Platforms and Publics
		Conclusion
	References
Challenges in Vaccine Communication
	Vaccine Communication and Promotion Efforts
		Vaccine Terminology, Discourses, and Rhetoric
		Vaccine Attitudes
	Vaccine Communication Research
		Vaccine Communication by Healthcare Providers
		Media Studies and Vaccine Communication
		Risk Communication
	Ethical Frameworks for Vaccine Communication
		Information and Communication Ethics
		Public Health Communication Ethics
		Ethical Considerations for Vaccine Communication
	Conclusion
	References
Critical Communication Studies and COVID-19: Mediation, Discourse, and Masks
	Introduction
	COVID-19 Challenges
	Communication and Health: COVID-19 as Discourse
	Communication and COVID-19: Discourse on Masks
		Masks and Scientific Uncertainty
		Masks and Cultural Norms
		Resistance to Masks and Misinformation
		Masks and Identity
	Conclusion
	References
Index