Big Data and Data Science Engineering: Volume 6 (Studies in Computational Intelligence, 1139)

Foreword
Editorial Review Board
Contents
A Study on the Factors Influencing the Intention to Use MyData Service
	1 Introduction
	2 Theoretical Background
		2.1 MyData
		2.2 Data Quality
		2.3 Technology Acceptance Model (TAM)
		2.4 Information System Success Model
	3 Research Model
		3.1 Research Model and Hypotheses Establishment
		3.2 Operational Definition of Variables
		3.3 Hypotheses
	4 Empirical Analysis
		4.1 Data Collection and Analysis
		4.2 Reliability Evaluation of the Research Model
		4.3 Hypotheses Verification Results
	5 Conclusion
		5.1 Research Results and Implications
		5.2 Research Implications
	References
A Study on the Intention to Use the Urban Air Mobility Passenger Transportation Service
	1 Introduction
	2 Conceptual Background and Research Model
		2.1 Definition of UAM
		2.2 Characteristics and Development Status of UAM Aircraft by Type
		2.3 Research Model and Hypothesis
	3 Methodology and Results
		3.1 Dataset and Methodology
		3.2 Results
	4 Conclusion
	References
A Study on the Integration of Endpoint Security Service Operations Management: Focusing on Cloud Services
	1 Introduction
	2 Endpoint Information Security and Cloud Services
		2.1 Information Security Services and Endpoint Area Information Security Services
		2.2 Cloud Computing and Security as a Service (SECaaS)
		2.3 Software as a Service (SaaS)
	3 Issues with Individual Operational Management of Endpoint Security Services
		3.1 Technical Limitations
		3.2 Limitations of Operations Management
	4 A Study on the Integration of Endpoint Security Service Operations Management
		4.1 Integrated System Design and Implementation
		4.2 Confirmation of Integrated System Improvements
	5 Conclusion
	References
A Study on the Factors Affecting the Korean Financial Institution’s Switching Intention to Open Source Software: Focused on System Software
	1 Introduction
	2 Theoretical Background
		2.1 Study on the Adoption of Open Source Software in South Korea
		2.2 Concept of System Software and Its Usage Status in Korea
	3 Research Method
		3.1 TOE Framework & Analytic Hierarchy Process
		3.2 Research Model
	4 Empirical Data Analysis
		4.1 Expert Opinion Consultation and Data Collection
		4.2 AHP Results: Comparison Between Groups
	5 Conclusions
	References
A Study on the Intention to Utilize Overseas Developers Through Offshoring—Using the Value-Acceptance Model (VAM)
	1 Introduction
	2 Theoretical Background
		2.1 Definition of Overseas Development Through Off Shoring
		2.2 IT Developer Competencies
		2.3 VAM Model
	3 Research Model and Hypothesis
	4 Empirical Analysis
		4.1 Data Collection
		4.2 Factor Analysis and Reliability Analysis
		4.3 Linear Regression Analysis
	5 Conclusion
	References
The Role of Co-Creation Experience and Switching Cost in the Relationship Between Service Recovery and Customer Loyalty
	1 Introduction
	2 Research Models and Hypotheses
		2.1 Service Recovery and Customer Loyalty
		2.2 The Role of Switching Costs in Service Recovery
		2.3 The Role of Recovery Co-Creation Experiences in Service Recovery
		2.4 Mediating Effects
	3 Research Methodology
		3.1 Measurement and Data Collection
		3.2 Reliability and Validity Analysis
	4 Results
		4.1 Parallel Multiple Mediation Model Results
		4.2 Serial Multiple Mediation Model Results
	5 Conclusion
	References
A Comprehensive Analysis of Security Measures for MyData in South Korea Based on AHP
	1 Introduction
	2 Background
		2.1 Progress
		2.2 The Right to Data Portability
		2.3 MyData Industry
	3 MyData Architecture
	4 Security Mechanisms
		4.1 Secure and Convenient Authentication
		4.2 Adoption of MyData Standard API
		4.3 Access Control
		4.4 Secure Communication
		4.5 Complying with the Compliance Requirements
		4.6 Other Security Measures
	5 AHP Analysis for MyData Operator Security
		5.1 Research Framework Design
		5.2 Data Collection
		5.3 Analysis
	6 Conclusions
	References
A Study on the Factors Influencing the Performance of Korea Venture Capital Funds
	1 Introduction
	2 Theoretical Background
		2.1 Performance Measurement Metrics: IRR
		2.2 Factors Affecting Venture Capital Fund Performance
		2.3 Intrinsic Factors of Funds (1): Fund Structure (Fund Size, Fund Length)
		2.4 Intrinsic Factors of Funds (2): Venture Capital Attributes (Experience of the GP, AUM)
	3 Research Method
		3.1 Hypothesis Setting
	4 Empirical Analysis Results
		4.1 Descriptive Statistic
		4.2 The Analysis Results
		4.3 Analysis Results for External Environmental Factors
		4.4 Analysis of Fund Intrinsic Factors
	5 Conclusions
	References
A Research on Factors Influencing the Survival of Small Businesses: Focusing on Franchise Convenience Stores
	1 Introduction
	2 Theoretical Background
		2.1 Self-employed
		2.2 Cox Proportional-Hazard Model
		2.3 Logistic Regression
	3 Extraction of Variables Through Prior Research Analysis
	4 Empirical Analysis
		4.1 Cox Analysis Result
		4.2 Logistic Regression Analysis
	5 Conclusion
	References
A Study on Purchase Intention for Innovative Products: Focusing on Oxygen-Generating Air Purifiers
	1 Introduction
	2 Theoretical Background
		2.1 The Concept of Oxygen Generator
		2.2 The Concept of Air Purifier
		2.3 Diffusion of Innovations Theory (DOI)
		2.4 Technology Acceptance Model (TAM) Theory
	3 Research Model and Operational Definitions of Variables
		3.1 Research Model
		3.2 Operational Definitions and Measurement Items of Variables
	4 Empirical Analysis
		4.1 Data Collection and Analysis Method
		4.2 Demographic Characteristics
		4.3 Validity and Reliability Analysis
		4.4 Hypothesis Testing
	5 Conclusion
	6 Limitations and Future Research
	References
The Impact of Company\'s ESG Activities on Corporate Reputation
	1 Introduction
	2 Theoretical Background
		2.1 ESG Management
		2.2 Justice Theory
		2.3 Trust Theory
		2.4 Corporate Reputation
	3 Research Model and Hypothesis Setting
		3.1 Research Model
		3.2 Hypothesis Setting
		3.3 Operational Definition of Variables
	4 Empirical Analysis
		4.1 Basic Descriptive Statistics Analysis
		4.2 Confirmatory Factor Analysis
		4.3 Hypothesis Testing
	5 Conclusion
		5.1 Research Findings and Implications
		5.2 Limitations and Future Studies
	References
The Impact of ESG Activities in Midsize Manufacturing Companies on Purchase Intentions: Focusing on the Mediating Roles of Corporate Reputation, Brand Image, and Perceived Quality
	1 Introduction
		1.1 Research Background and Objectives
	2 Theoretical Background
		2.1 ESG Management
		2.2 Corporate Reputation
		2.3 Brand Image
		2.4 Perceived Quality
		2.5 Purchase Intention
	3 Research Model and Hypothesis Setting
		3.1 Research Model
		3.2 Hypothesis Setting
		3.3 Operational Definition of Variables
	4 Empirical Analysis
		4.1 Data Collection and Analysis
		4.2 Exploratory Factor Analysis and Reliability Analysis
		4.3 Hypothesis Testing
	5 Conclusion
		5.1 Research Results and Implications
		5.2 Limitations and Future Research
	References
A Study on the Intention to Utilize Overseas Developers Through Offshoring Approach and Strategy for Economic Cooperation Between South and North Korea Using the Value-Acceptance Model (VAM)—Based on the Case Study of the Kaesong Industrial Complex
	1 Introduction
	2 Lessons from the Case of the Kaesong Industrial Complex
		2.1 Overview of the Kaesong Industrial Complex Project
		2.2 Status of the Operation of the Kaesong Industrial Complex
		2.3 Challenges in the Operation of the Kaesong Industrial Complex
	3 Approaches and Form of Economic Cooperation Between South and North Korea
		3.1 Strategic Framework for North Korea-Related Projects
		3.2 Possible Approaches for Private Sector Inter-Korean Cooperation
		3.3 Possible Forms of Cooperation at the Private Sector
		3.4 North Korea’s Economic Development Areas
	4 Conclusion
	References
A Study on the Intention to Use Home Network Services
	1 Introduction
	2 Theoretical Background
		2.1 Home Network Services
		2.2 Information System Success Model
		2.3 Technology Acceptance Model (TAM)
	3 Research Design
		3.1 Research Model
		3.2 Research Hypothesis
		3.3 Operational Definitions and Measurement Items
	4 Empirical Analysis
		4.1 Basic Statistics
		4.2 Research Method
		4.3 Hypothesis Testing
	5 Conclusion
		5.1 Research Result
		5.2 Implications and Future Studies
	References
A Study on the Impact of Green Patent Data on ESG Environment Indicators
	1 Introduction
	2 Theoretical Background
		2.1 ESG
		2.2 Patent
		2.3 Natural Language Process Based on Deep Learning
	3 Research Method
		3.1 ESG Valuation Indicators Analysis
	4 Experiment Result
		4.1 Experiment
	5 Conclusion
	References
Index