alieNATION: The Divide & Conquer Election of 2012 (Frontiers in Political Communication)

Cover
Table of Contents
Acknowledgments
Introduction: An alieNATION of the U.S. Electorate: The Divide and Conquer Election of 2012 (Mitchell S. McKinney and Dianne G. Bystrom)
	References
Section One: Media & Messages
	Chapter One: Framing the 2012 Presidential Election on U.S. Television: Candidates, Issues, and Sources (Daniela V. Dimitrova)
		Election News on U.S. Television
			Politics as a Strategic Game
			Episodic and Conflict Framing
			News Sources as Framing Devices
		Method
		Results
			Main Topics
			Issue Versus Strategic Game Framing
			Episodic Versus Thematic Framing
			Conflict Framing
			News Sources
		Discussion
		References
	Chapter Two: To Form a More Polarized Electorate? The Effect of Presidential Debates on Polarization, Partisanship, and Political Aggression (Joshua Hawthorne and Mitchell S. McKinney)
		Campaign Debate Messages
		A Closer Look at Terror Management Theory
		Campaign Debates as Site for Worldview Threats
		Method
			Measures
			Analysis
		Results
		Discussion
		Limitations and Future Study
		Conclusion
		References
		Note
	Chapter Three: Communicating with Voters 30 Seconds at a Time: Presidential Campaign Advertising 2012 (Kelly L. Winfrey, Mary C. Banwart, and Benjamin R. Warner)
		Targeting the Women’s Vote
		Rationale, Expectations, and Questions
		Method
			Participants
			Procedure and Instrumentation
		Results
		Discussion
		Conclusion
		References
		Note
	Chapter Four: Reaching Young Voters in the Middle: Party Loyalty and Perception of Political Participation (Kaye D. Sweetser)
		Social Media Use and Political Participation
		Method
			Sample
			Research Questions
		Results
			Perception of Political Participation
		Discussion
			Limitations and Future Research
		References
	Chapter Five: “No One Puts Baby in a Binder”: The Resonance of Social Media Messages with College Students During the 2012 Presidential Campaign (Amy E. Jasperson)
		The Use and Effects of Traditional and Social Media
		Method
			Participants
			Procedure and Measures
		Results
			General Engagement with Media during Campaign 2012
			Resonance of Social Media Gender Memes
		Discussion
		References
		Notes
Section Two: Issues
	Chapter Six: Defining Fairness in the Economic Rhetoric of the 2012 Presidential Election (Jay P. Childers and R. McKay Stangler)
		The Great Recession
		Fairness and the American Dream
		Sound Bites as Synecdoche
		Conclusion
		References
	Chapter Seven: Health Care Reform: Core Value Differences Between Liberal and Conservative Candidates and Voters (Ann Gordon, Brett Robertson, and Lisa Sparks)
		Videostyle as a Framework to Study Political Ads
		Research Questions and Method
		Results
			Analysis of Romney’s Health Care Advertising
			Analysis of Obama’s Health Care Advertising
			Analysis of Political Action Committee Health Care Advertising
			Voting Decisions and Health Care
		Conclusion
		References
		Notes
	Chapter Eight: Gendered Framing of the 2012 Election: The “War on Women” as Rhetorical Strategy (Valerie M. Hennings and Dianne G. Bystrom)
		The History of the “War on Women” as a Rhetorical Strategy
		Framing Women Voters and Issues in Political Campaigns
		Method
		Results
		Conclusion
		Appendix A Sample of Blogs Included in Analysis by Ideology Total Blogs = 142
		References
		Notes
	Chapter Nine: Are Latinos Citizens? Labels, Race, and Politics in News Coverage of Immigration Reform (Sharon E. Jarvis and Clariza Ruiz De Castilla)
		Political Labels
			Political Labels and Latinos
		News Coverage of Immigration
		Method
		Results
			Quantitative Patterns in English and Spanish Language Coverage
			Qualitative Patterns in English and Spanish Language Coverage
				Themes in English language coverage.
				Themes in Spanish language coverage.
		Conclusion
		References
		Notes
	Chapter Ten: Debating Marriage Equality in the 2012 Elections (Hayley J. Cole and Mitchell S. McKinney)
		Shifting Public Opinion
		2012 Marriage Equality Battlegrounds
			Minnesota
			Washington
			Maryland
			Maine
		(Re)Defining Marriage?
		The Consequences of Marriage Equality
		Conclusion
		References
		Note
	Chapter Eleven: Articulating Interests and Advocating Issues: An Analysis of Congresswomen’s Political Speech after the 2012 Election (Dianne G. Bystrom and Valerie M. Hennings)
		Women’s Political Speech in Legislative Bodies
		Method
		Results
		Conclusion
		References
		Notes
Section Three: Electorate
	Chapter Twelve: The Gender Gap in Presidential Vote Preference (Kate Kenski)
		Why Gender Matters
		Gender Themes in the 2012 Election
		Gender and the Vote
			The Republican Nomination
			The General Election
		Conclusion
		References
	Chapter Thirteen: Black, White, and Latino: Message Strategies for a Divided Electorate (Charlton McIlwain and Stephen Maynard Caliendo)
		Specifying the Concepts: A Note About Our Approach
		We Never Were Postracial: The 2008 Election
		The Racial Divide in Presidential Approval
		Cashing in on Old Stereotypes: The 2012 Election
			Campaigning for the “White Vote”
		Conclusion
		References
		Note
	Chapter Fourteen: Defying Expectations: Young Citizens’ Political Attitudes and Participation in the 2012 Election (Leslie A. Rill and Mitchell S. McKinney)
		Young Citizens’ Electoral Engagement
		Exploring Young Citizens’ Attitudes of Political Engagement
		Method
			Sample
			Procedures
			Measures
			Analysis
		Results
		Discussion
		Conclusion
		References
		Note
	Chapter Fifteen: Altar Calls: Religious Segmentation in Campaign Appeals (Brian T. Kaylor)
		Red Church
		Blue Church
		Conclusion
		References
		Notes
	Chapter Sixteen: Working Together at Arm’s Length: Bipartisan Rhetoric in the 2012 Presidential Campaign (Mike Milford)
		Bipartisan, Identification, and Division
		Competing Campaign Agons: Collaborative Courage versus The Heroic Stand
			Obama’s Collaborative Courage
			Romney’s Heroic Stand
		Conclusion
		References
	Chapter Seventeen: Affective Polarization from Campaign Communication: Alienating Messages in the 2012 Presidential Election (Benjamin R. Warner and Molly Greenwood)
		Polarization and Political Communication
		Method
			Participants and procedure
			Measures
		Results
		Discussion
		Conclusion
		References
Conclusion: Reflections on the 2012 Election: An Agenda Moving Forward (Dianne G. Bystrom and Mary C. Banwart)
	Consequences of Divisive Communication Strategies for Political Campaigns
		The Media, Their Messages, and Effects
		Issue Framing and Effects
		Campaign Messages for a Divided Electorate
	Predictions for the 2014 and 2016 Elections
	Suggestions for Future Research
	References
About the Contributors