Advances in Design and Digital Communication: Proceedings of the 4th International Conference on Design and Digital Communication, Digicom 2020, November 5–7, 2020, Barcelos, Portugal

Preface
Organization
	General Chair
	Co-chair
	Scientific Committee
Contents
Digital and Interaction Design
Thinking Out of the Book: Visual Language and Textual Form in the Design of ebooks
	Abstract
	1 Introduction
	2 The Form of ‘Book’ in the Digital Space
	3 The Form of Text on Screen
		3.1 The Format
		3.2 The Page
		3.3 Typography
	4 Future Directions in the Design of ebooks
	References
Mobile Application Oriented to Packaging Sustainability
	Abstract
	1 Introduction
	2 Theoretical Framework
		2.1 The Impacts of Packaging over the Environment
		2.2 Categorizing Packaging
		2.3 Similar Applications
	3 Design Research
		3.1 Methodology
		3.2 Questionnaire
		3.3 Card Sorting
		3.4 Personas
	4 Discussion and Results
	5 Conclusion
	References
An Interaction Design Analysis of Mood Trackers
	Abstract
	1 Introduction
	2 What Are Mood Trackers?
	3 Interaction Design Within Mood Trackers
		3.1 Interaction Design Approach to the Analysis
	4 A First Exploratory Analysis of Mood Tracker Applications
	5 Limitations
	6 Conclusions
	References
A Multicase Study to Explore Ways to Integrate Locative Technologies in Electronic Stories for Children
	Abstract
	1 Introduction
	2 Establishing a Starting Point
	3 Step by Step: Methodological Approach
	4 Following the Trail: A Multiple Case Study
		4.1 Case 1: Unlocking Porto
		4.2 Case 2: Disney Fairies Trail
		4.3 Case 3: Volkswagen’s Road Tales
		4.4 Case 4: Magical Reality
	5 A Snapshot of the Recommendations for Designing Children’s Location-Based Electronic Stories
	6 Conclusion and Further Research: Opening up New Avenues to Research and Design Children’s Location-Based Electronic Stories
	References
Learning Experience Design:
	Abstract
	1 Introduction
	2 Learning Experience Design
	3 Usability and Learnability
	4 Onboarding on Digital Products
	5 Final Remarks
	References
A Bilingual in-Game Tutorial: Designing Videogame Instructions Accessible to Deaf Students
	Abstract
	1 Framework
	2 A Bilingual Tutorial — the Process
		2.1 VITAS with LGP
		2.2 VITAS Without LGP
		2.3 Graphical User Interface (GUI)
	3 Conclusions
	Acknowledgement
	References
Office Personal Assistant. Towards a Design and AI Approach
	Abstract
	1 Introduction
	2 State of the Art
	3 Main Objectives and Research Questions
	4 Methods Overview
	5 Discussion of the Proposed Concept
	6 Conclusions
	Acknowledgments
	References
Minard Revisited – Exploring Augmented Reality in Information Design
	Abstract
	1 Introduction
	2 Augmented Reality
	3 Method
	4 Results
		4.1 Experience 1 – Tridimensional Terrain
		4.2 Experience 2 – Additional Information
		4.3 Experience 3 – Further Reading
	5 Semantic Relations Between Real and Virtual
		5.1 To Complete
		5.2 To Embody
		5.3 To Explain
		5.4 To Duplicate
		5.5 To Communicate a Visual Metaphor
		5.6 To Counterpoint
	6 Conclusions
	Acknowledgements
	References
Assessing the Usability of Truck Hiring Mobile Applications in Bangladesh Using Heuristic and Semiotic Evaluation
	Abstract
	1 Introduction
	2 Theoretical Background and Related Work
		2.1 Usability Evaluation Methods
		2.2 Literature Survey
	3 Evaluation Study
		3.1 Selection of Applications
		3.2 Heuristic Evaluation
		3.3 Semiotic Evaluation
	4 Conclusions
	References
Design Guidance for Interactive Visualization of Movies and Videos in Time and Space
	Abstract
	1 Introduction
	2 Shaping Visualization by Design
		2.1 Movies in Time
		2.2 Movies in Time and Space
	3 Design Principles and Guidelines
		3.1 Content
		3.2 Structure
		3.3 Interaction
		3.4 Time and Space Representation
	4 Conclusions and Perspectives
	Acknowledgments
	References
Reuma.pt Project: Comparative Analysis of Online Digital Solutions Aimed at Treatment of Rheumatoid Arthritis
	Abstract
	1 Introduction
		1.1 Project Background and Relevance
	2 Methodology
	3 Development of UX Benchmarking Analysis
		3.1 Define and Understand the Objectives
		3.2 Definition of Competitors
		3.3 Competitive Analysis Matrix
		3.4 Analysis of Competing Online Platforms
	4 Results
	References
Indian Typefaces in Digital Platforms: Issues and Challenges
	Abstract
	1 Introduction
		1.1 Digital Typefaces: The Form
	2 Font Technology and Indian Typefaces
		2.1 Hinting of Indian Typefaces
		2.2 Conjuncts on Digital Screens
		2.3 Vowel Signs or Diacritics
		2.4 Letter Features: Terminals and Horizontals
	3 Issues in Type Design
		3.1 Letterform Complexity
		3.2 Grid System of Letters
	4 Conclusion
	References
Design and Initial Evaluation of an Online Portal-Repository: The Case of Gamers4Nature Project
	Abstract
	1 Introduction
	2 The G4N Portal-Repository for Digital Games
		2.1 Portal-Repository Main Features
		2.2 Defining the Portal’s Structure
		2.3 Defining the User Interface
	3 First Stage of Evaluation: Expert Review
		3.1 Expert Review
		3.2 Participants
		3.3 Settings
		3.4 UX Evaluation Main Results
	4 Conclusions and Future Work
	Acknowledgements
	Reference
Asynchronous Interactions Between Players and Game World
	Abstract
	1 Introduction
	2 Methods
	3 What Is Asynchronous Play?
		3.1 Characteristic 1
		3.2 Characteristic 2
		3.3 Characteristic 3
		3.4 Characteristic 4
	4 Dynamics of Asynchronous Play
		4.1 Communication
		4.2 Competition
		4.3 Representation
		4.4 Collaboration
	5 Conclusions and Future Work
	References
	Ludography
Using the Probe Methodology to Investigate the User Experience in a CRM System
	Abstract
	1 Introduction
	2 Understanding the Problem
		2.1 Introducing the Project
		2.2 Our Approach to Tackle the Problem
	3 Method
		3.1 Participants
		3.2 Application Scenario
		3.3 Scope of Study
		3.4 Development of the Material Kit
		3.5 Procedure
		3.6 Interviews
		3.7 Probe Elements
	4 Findings
	5 Conclusion
	Acknowledgments
	References
No-Places and Immersion in Open World Games: A Rock Star Case Study
	Abstract
	1 Introduction
	2 On Engagement and Immersion
		2.1 The Rockstar’s Topography: Places and No-Places
		2.2 The Red Dead Redemption as a Primary Driver
		2.3 Other RockStar Games as Examples of Virtual California
	3 Gamespaces and Landscapes
	4 Discussion
	5 Conclusion
	References
	Videography
From a Linear Literary Narrative to an Interactive Digital Narrative: A Study on Potentialities Through Two Tales: “The Mystery of the Tree” and “Red Riding Hood”
	Abstract
	1 Introduction
	2 Methods
		2.1 General View
		2.2 Preparation
	3 Findings
		3.1 Participants
		3.2 Results from the Interviews
	4 Discussion
		4.1 What is the Experience of Reading a Linear Narrative and an Interactive Digital Narrative?
		4.2 Does It Make Sense to Construct Interactive Digital Narratives from Linear Narratives to Increase the Consumption of Literature?
		4.3 Other Considerations
	5 Conclusion
	References
Kickstarting Type Design Education with SLOType
	Abstract
	1 Introduction
	2 Conceptual Background
		2.1 Creativity Theories and Approaches
	3 Methodology
		3.1 Comparative Study Methodology
		3.2 The SLOType Digital Application
			3.2.1 The SLOType Workshop Method
		3.3 Observations from the SLOType Procedures
	4 Results
		4.1 Comparative Analysis of the Results
	5 Conclusion
	References
Design Strategies and Methodologies
Optimised Taxonomy for the Analysis and Design of Canvas-Based Tools
	Abstract
	1 Background Information
		1.1 Researching the Artefacts of/for Research
	2 Methods
		2.1 Selected Frameworks for Analysis
	3 A Proposal for an Optimised Taxonomy
	4 Implementing the Optimised Taxonomy
		4.1 Layout
		4.2 Meaning
		4.3 Context & Conditions of Use
	5 Final Remarks
	References
Why Digital Design Needs a Privacy-Centered Ethical Framework
	Abstract
	1 Introduction: Digital Design and (Lack of) Privacy
	2 Why We Urgently Need a Privacy Ethical Framework for Digital Design
	3 Towards a Privacy Ethical Framework
	4 Conclusions: Ethics for Better Design
	References
Quality Perception with Attrakdiff Method: A Study in Higher Education
	Abstract
	1 Introduction
	2 Perception of Quality
	3 Attrakdiff
	4 Methodology
	5 Results
	6 Conclusion
	Acknowledgment
	References
Data Artification
	Abstract
	1 Introduction
	2 Data Distractions and Paradoxes
	3 Phenomenology of Artification
	4 Deconstructing the Data Oracle
	5 Pataphoric Modelling of Weather Data
	6 Conclusions
	References
Can Diverse Futuring Strategies Inform an Ecology-Centred Speculative Design Practice?
	Abstract
	1 Research Aims
	2 Methodological Approach
		2.1 Research Through Design
		2.2 Speculative Research Practice
		2.3 Methodological Structure
		2.4 Research Settings
	3 Research Background
		3.1 Design in the Subjunctive Mood
		3.2 Ecological Crisis
		3.3 Finding Common Grounds
	4 Critical Context
		4.1 The Singular Ecosystem
		4.2 Queer Ecology
		4.3 Queer Futurity
	5 Towards an Ecology-Centred Speculative Design
	References
Culture Biofiction:
	Abstract
	1 Introduction
	2 Artwork as Transgression
		2.1 But What Is Transgression?
	3 Final Thoughts on Memory Art and Transgression
	Acknowledgements
	References
Identifying-Capturing-Revealing: An Alternative to the Conventional Recruitment in the Creative Industry
	Abstract
	1 Introduction
	2 Making Sense of Concepts
		2.1 Understanding Individual Essence
		2.2 Understanding Sign Mediation
		2.3 Understanding Idiosyncratic Representation
		2.4 Understanding Industry Alignments
	3 Method
		3.1 Exploring Individual Essence
		3.2 Exploring Sign Mediation
		3.3 Exploring Idiosyncratic Representation
	4 Findings
	5 Future Avenues
		5.1 Exploring Industry Alignments
	6 Contribution
	References
Design in the Anthropocene: Intentions for the Unintentional
	Abstract
	1 Introduction
		1.1 The Anthropocene
		1.2 An Era of Ecological Crisis
	2 A Role for Design: Balance Beyond Control
		2.1 Process and Becoming
		2.2 Intentions for the Unintentional
		2.3 Interventions for the Unintentional
	3 Design Clues from Landscape Architecture and Land-Art
		3.1 Why Landscape?
		3.2 Methodology
		3.3 Projects
	4 Discussion
	5 Conclusion
	References
The Sustainable Smartbottle: A Proposed Design Methodology to Minimize Plastic Pollution
	Abstract
	1 Introduction
	2 Sustainable and Participatory Design
	3 Criteria for Concept Selection
	4 Design Methodological Process
		4.1 Immersion
		4.2 Analysis
		4.3 Ideate
		4.4 Prototyping
	5 Benefits of the Methodology
	6 Final Considerations
	Acknowledgements
	References
Thinking Through Design and Its Contribution to Data Collection Methodology in Interdisciplinary Research Practice: Questionnaire/Interview Construction and Analysis
	Abstract
	1 Introduction
	2 Method
		2.1 Participants
		2.2 Material
		2.3 Thinking Through Design
	3 Results
	4 Discussion
	References
Play as a Trigger for Designing Significant Experiences
	Abstract
	1 Introduction
	2 The Importance of a Dynamic and Lasting Experience
	3 The Importance of the Playful Element in Design
	4 Play as a Trigger for Designing Significant Experiences
	5 Conclusion
	References
Visual Literacy Framework for Animation Movies
	Abstract
	1 Introduction
	2 Literature Review
		2.1 Visual Literacy
		2.2 Context, Approach and Objectives
		2.3 Activity Description
	3 Findings
	4 Discussion
	5 Conclusion
	References
Pedagogy, Society and Communication In Design Practice
Co-designing a Care Plan Guide App to Support Early Conversations About End-of-Life Care in Dementia
	Abstract
	1 Introduction
	2 Context: End-of-Life Care in Dementia
	3 A Co-design Approach to Developing a Care Plan Guide App
		3.1 Phase 1: Determining the Content and Format
		3.2 UX, UI and App Development
		3.3 Phase 2: Iterative Refinement of the Prototype
		3.4 Usability Testing; Accommodating Feedback from Different Stakeholders
	4 Reflections and Recommendations for Co-designing Healthcare Digital Resources
		4.1 Provide Time and Space to Explain Unfamiliar Technology
		4.2 Provide Appropriate Tools for Engagement
		4.3 Create a Positive Experience for Exploring Sensitive Topics
	5 Conclusion
	Ethics Approval
	References
Three Pillars for a Trajectory in Design Education
	Abstract
	1 Introduction
	2 Design as a Discipline
	3 Design Education Contextualized
	4 The Three Pillars
	5 Conclusions, Implications and Future Work
	Acknowledgements
	References
Design Innovation for Historical Townscape Preservation: A Civic Engagement Intervention
	Abstract
	1 Introduction
		1.1 Objectives of the Research
	2 Methodology
		2.1 Cognitive Map-Based Model
		2.2 Mobile Platform
	3 Prototype Testing
	4 Discussion
	5 Conclusion
	References
MASK: A Visual Study on the Facial Expression Behind the Health Mask
	Abstract
	1 Socially Responsible Design
	2 Health Masks
	3 A Visual Study on the Facial Expressions Behind the Mask
	4 Conclusions
	Acknowledgments
	References
Analysis of Social Design Projects Based on Krippendorff’s Four Pillars of HCD
	Abstract
	1 Introduction
	2 Background Research
	3 Analyzed Projects
		3.1 Passport to Employability
		3.2 Late Adoption
		3.3 Analysis and Discussion of Cases
	4 Final Considerations
	References
Digital Communication on Higher Education Institutions: Challenges and Tools for Research
	Abstract
	1 Introduction
	2 Marketing Higher Education
	3 The Digital Challenges
		3.1 International Students
		3.2 Digital Natives
		3.3 Families as Influencers
		3.4 Digital Influencers
		3.5 Social Media
		3.6 Omnichannel
	4 Methods and Results on a HEI
	5 Conclusions and Further Development
	Acknowledgments
	References
Health, Pleasure, Physical Appearance: Which Motivates Food Involvement Mostly?
	Abstract
	1 Introduction
	2 Food Involvement
	3 Methodology
		3.1 Measures
		3.2 Analysis
	4 Results
		4.1 Food Involvement
		4.2 Health as a Motivation for Food Involvement
		4.3 Physical Appearance as a Motivation for Food Involvement
		4.4 Pleasure as a Motivation for Food Involvement
		4.5 Importance of the Motivations Underlying Food Involvement
		4.6 Hypotheses Testing
	5 Discussion
	6 Conclusions
	References
Internet and Social Networks: Reflecting on Contributions to Employability and Social Inclusion
	Abstract
	1 Introduction
	2 Networked Society
	3 Online Social Networks
	4 Unemployment and Social Networks
	5 The Project “REviver na Rede”
	6 Conclusion
	References
The Protagonism of Afro-Brazilian and Indigenous Tales in Comics
	Abstract
	1 Presentation
	2 Literature Review
	3 Methodology
	4 Results
	5 Final Considerations
	References
How Do I Feel When… A Card-Based Communication Game to Stimulate Empathy Among Family Members with Anorexia Nervosa
	Abstract
	1 Introduction
	2 Affective Communication
	3 Games for Affective Communication
	4 How Do I Feel When…
	5 Conclusions and Future Work
	Acknowledgements
	References
The Impact of Visual Communication in COVID-19’s Prevention and Risk Mitigation
	Abstract
	1 Introduction
	2 Literature Review
		2.1 The Importance of Health Literacy
		2.2 The Role of Visual Communication in Health Care
	3 Method
		3.1 The Coding Scheme
	4 Discussion and Results
	5 Conclusions
	References
Technological Change in London’s Commercial Printing Trades, 1980–1992
	Abstract
	1 Introduction
	2 Closed Shop: East London’s Printing Businesses in 1980
	3 Changing Training Agreements
		3.1 Complications with Technological Use
	4 Open Shop: The Release of Union Restrictions
	5 Conclusions
	References
Design as a Driver for Behavioural Change: Oceans and Plastics, Approaches for a Shift Towards Sustainability
	Abstract
	1 Introduction
		1.1 Design and Behavioural Change
		1.2 Sustainability and Overconsumption
		1.3 Oceans and Plastics
		1.4 Packaging and Circular Economy
	2 Case Studies
		2.1 Sonae, SGPS, SA
		2.2 Jerónimo Martins, SGPS, SA
		2.3 Auschan Holding, SA
	3 Main Findings and Discussion
	4 Conclusions
	References
Graphic Design and Branding
Concrete Poetry and Advertising Symbiotic Relationship in Post II World War
	Abstract
	1 The Typographic Style in Concrete Poetry
	2 Concrete Poetry and Graphic Design: A Symbiotic Relation
	3 Concluding Notes
	Acknowledgments
	References
Everyday Social Practices as a Source of Design-Led Branding
	Abstract
	1 Background and Purpose
	2 Methodology
	3 Findings and Discussion
	4 Implications
	5 Originality and Contribution
	References
Video Production for Social Network Dissemination: The Shoyce Brand Case
	Abstract
	1 Introduction
	2 Methodology and Implementation
	3 Analysis and Data Collection
	4 Conclusions
	References
The Foreseeable Future of Digital Fashion Communication After Coronavirus: Designing for Emotions
	Abstract
	1 Introduction
	2 Communicating During the Pandemic
	3 Consumer Shifts: A Path for Innovation
	4 The Foreseeable Future: What Is Next for Digital Fashion Communication?
	5 Conclusions
	Acknowledgment
	References
Storytelling in Advertising: From Narrative to Brand Distinctiveness
	Abstract
	1 Introduction
	2 Literature Review
		2.1 Storytelling: Structure, Transportation and Joy
		2.2 Attitude Towards Advertising
		2.3 Marketing and Brand Distinctiveness
	3 Methods
		3.1 Data Collection
		3.2 Survey Instrument
		3.3 Sample
	4 Results
	5 Discussion
	6 Limitations and Future Research Directions
	References
The Importance of a Digital Strategy: The International Conference on Corporate Social Responsibility as a Case Study
	Abstract
	1 Introduction
	2 DesignLab4u
	3 International Conference on Corporate Social Responsibility
		3.1 Briefing
		3.2 Project Development
		3.3 Digital Strategy
	4 Conclusion
	References
Branding for Social Innovation: The Importance to Communicate Consistently
	Abstract
	1 Introduction
	2 Identity Reinforcement and Credibility Acknowledgment
	3 Project Development Network
	4 Design Principles and Formal Coherence
	5 Cases Presentation: “Strategy for Change”, “SEASIN” and “SIKE”
	6 Final Considerations
	References
Modec, a Fashion Regional Branding for the Enhancement of the Campania’s Style
	Abstract
	1 Introduction
		1.1 Made in Italy: Positioning and Data for the Definition of New Values in the Italian Fashion System
	2 Brand Strategies for the Enhancement of the Campania’s Fashion Landscape
		2.1 The Identity Project: Strategy and Creating Meaning
		2.2 Made in. from a Label of Origin to an Open Brand
	3 Communicate the Campania’s Fashion Landscape
		3.1 Modec, a Territorial Brand Between Serendipity and Open Logic
		3.2 A Graphic Project with Mobile Kerning
Master in Food Design, the Creation of a New Brand Identity
	Abstract
	1 MsC in Food Design
	2 The Challenge of a New Visual Identity
	3 Create a Visual Identity
		3.1 Graphic-Semantic Expression Map
		3.2 Brand Identity Design: The Development
		3.3 A Dynamic Brand
		3.4 Applications
	4 Conclusions
	References
The Future is Now: What’s Next for Film Posters?
	Abstract
	1 Introduction
	2 In the 20th Century
		2.1 Lobby Cards
		2.2 Hand-Painted/Printed Canvas for Theaters Storefronts
		2.3 Standees
		2.4 Printed Newspaper/Magazine Ads
		2.5 Street Art
		2.6 3D Billboards/Outdoors
		2.7 Collective Transportation Vehicles
		2.8 Subway Stations
		2.9 VHS, DVD, Blu-Ray and OST
		2.10 Websites (Official and Viral)
	3 21st Century: the Future is here
		3.1 Social Media
		3.2 Streaming Services
		3.3 Digital Displays
		3.4 Interactive Posters and Augmented Reality
	4 Conclusion
	Acknowledgements
	References
Revisiting Branding and Rebranding: Implications in Marketing and Design
	Abstract
	1 Introduction
	2 Literature Review
		2.1 Branding
		2.2 Re-branding
	3 Conclusions and Further Research
	References
The Byproducts of a Graphic Design Education: An Ethnographic Case Study
	Abstract
	1 Background: Trading Design Education
		1.1 Methodology
		1.2 What Should a Design Education Provide?
	2 Context: So, You Use Photoshop?
		2.1 The Price of a Private Education
		2.2 Studio Practice and Soft Skills
	3 Conclusion: Liberal Education and Agency
	References
Visual Representation of Design Process: Research Projects in Communication Design
	Abstract
	1 Introduction
	2 Methodology
	3 Theorical References
	4 Development
	5 Findings
	References
Author Index