Advances in Creativity, Innovation, Entrepreneurship and Communication of Design: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

Advances in Human Factors and Ergonomics 2021
Preface
Contents
Creativity and Thinking Styles
Overcoming Bounded Scalability: Achieving Interoperability Through Behavioral Boundary Objects
	1 Introduction
	2 Overcoming Bounded Scalability in Behavioral Design
		2.1 Methodology to Achieve Learning at Scale
	3 Behavioral Boundary Objects: Pattern Languages
	4 Conclusion
	References
Creative Inspiration
	1 Introduction
	2 Context
	3 Process
	4 Conclusions
	References
Beyond IDEO’s Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity
	1 Introduction
	2 Design Thinking 2.0: KJ Method and Kansei Engineering
	3 Overcome the Barriers for Design Thinking 2.0
		3.1 Linguistic Barrier
		3.2 Disciplinary Barrier
		3.3 Cultural Barrier
		3.4 Summary
	4 Behind KJ Method: Prof Kawakita’s View of the World
		4.1 KJ Method and Design Thinking with a Wider Definition
		4.2 The World as an Organic Entity
	5 Beyond Borders: Managing Kansei Design
	6 Conclusion
	References
Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures
	1 Introduction
	2 How does Design Deals with Complex Futures?
	3 Touchpoints Between Design Thinking, Design Futures, and Futures Thinking
	4 Conclusions and Future Activities
	References
Fractal Features of Creative Thinking Process
	1 Introduction
	2 Methodology
		2.1 Cognitive Experiment
		2.2 Coding
		2.3 Fractal Analysis
	3 Results and Discussion
		3.1 Participants’ Information
		3.2 Fractal Features
		3.3 Thinking Process
		3.4 Influencing Factors
	4 Implications
	5 Conclusions and Opportunities for Further Research
	References
Contextual Knowledge Sharing Strategy Based on Contextual Thinking in Service Design
	1 Introduction
	2 Service Design and Contextual Knowledge
	3 Visualization as a Means of Knowledge Communication
	4 Mechanism and Strategy of Contextual Knowledge Sharing in Service Design
	5 Conclusion
	References
Innovation During Start-Up and Entrepreneurship
3C-Crisis-Concept for SME: Complexity, Capacity and Competence
	1 Introduction
	2 Approach
	3 Discussion
	4 Conclusion
	References
The Evolutionary Nature of Innovation Businesses
	1 Introduction
	2 The Design Business Development as a Process
	3 The Business Development Canvas
	4 The Interconnected Nature of Startups
	5 The Business Development Diamond
	6 Conclusion
	References
Inspiration Mining: Exploring Design Research(ers) Strategies
	1 Introduction
		1.1 Interdisciplinary Design Process by Ana Ricardo
		1.2 (Un)complexity by Ana Almeida
		1.3 The 21st Century Consumer by Inês Gonçalino
		1.4 Emerging Cultural Landscapes by Raquel Gouveia
		1.5 The Manifest of the Mind by Sara Condeça
	2 Inspiration Mining Research Strategy
	References
Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship
	1 Introduction
	2 Challenges in the SMEs Innovation Culture
	3 Research Methodology, Methods and Results
	4 Changing the SMEs Innovation DNA
	5 The Democratic SME Innovation Transformation (DeSEMIT) Model
	6 The DeSMEIT for Corporate Entrepreneurship in SMEs
	7 Impact, Limitations, and Areas of Further Research
	8 Conclusion
	References
Environment and Sustainability
Bilateral Knowledge-Sharing for New Product Development Under the UN Sustainable Development Goals
	1 Introduction
	2 The United Nations Sustainable Development Goals
	3 The Innovation Paradox
	4 A Democratic Approach to Social Product Development
	5 The Bilateral Knowledge-Sharing
	6 Transforming CSR and Achieving the SDGs
	7 Limitations and Areas of Further Research
	8 Conclusions
	References
Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance
	1 Introduction
	2 CSR Expectations and Opportunities
	3 The CSR to ESG Democratic Transition
	4 The CSR to ESG Facilitator
	5 The Democratic CSR to ESG Model
	6 Agile Implementation of the Democratic CSR to ESG Model
	7 The Democratic CSR Organization-Society Co-evolutionary Model
	8 The Democratic CRM Organization-Society Co-evolutionary Model
	9 Limitations and Areas of Further Research
	10 Conclusion
	References
Tailor-Made Smart Sustainable City
	1 Smart Sustainable City
	2 The Essence and Use of the QFD Method
	3 Analysis of Smart Sustainable City Elements Using QFD
		3.1 Input Information
		3.2 Means of Obtaining Information
		3.3 Data Processing
		3.4 The Assessment of Implementation Difficulties
	4 Application
	References
The Design of Take-Away Garbage Collection System Based on Service Design
	1 Introduction
	2 Research Status
		2.1 Status of Takeaway Tableware
		2.2 Status of Packaging Recycling
	3 Theoretical Research
		3.1 Status of Packaging Recycling
		3.2 Introduction to TRIZ Theory
		3.3 Innovation Design Method Based on CBR and TRIZ Theory
	4 Take-Away Waste Recycling Service System
		4.1 TRIZ-Based Service Design Conflict Resolution
		4.2 Service System Construction
	5 Conclusion
	References
Health and Well Being
Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process
	1 Introduction
	2 Research Approach
	3 Design
		3.1 Pregsport
		3.2 CareforCarers
	4 Conclusion
	References
A Conceptual Design of a Modular Multifunctional Nursing Bed for Moderately Disabled Patients
	1 Introduction
	2 User Research
		2.1 Observation
		2.2 Interview
	3 Process and Prototype Development
		3.1 Concept
		3.2 Cardboard modeling
		3.3 Prototype developing
	4 Evaluation of Nursing Bed Design
	5 Conclusion
	References
Disinfection of Vehicle Interior Space as a Major Step Towards the Recovery and Development of Post-pandemic Car-Sharing Industry
	1 Background
		1.1 In the Post-epidemic Era, Epidemic Prevention Becomes Normal
		1.2 The Relationship Between Public Transport and the Spread of the Epidemic
		1.3 Rising Awareness of the Cleanliness in Car-Sharing Services
		1.4 Changing Travailing Patterns in the Post-epidemic Era
		1.5 Shared Car Cleaning System Is Immature
	2 Reasons for Perfecting Cleaning System
	3 Suggestions for Conquering the Challenge
		3.1 Formulate Corresponding Encouragement Policies
		3.2 Establish a Unified and Standardized Clean Management
		3.3 Enhance Consumer Recognition of the Sharing Industry
		3.4 Establish a Flexible and Efficient Internet Emergency Response Mechanism
	4 Conclusion
	References
A Home-Based Upper Limb-Rehabilitation Service System for Patients with Mild-Stroke
	1 Introduction
	2 Literature Review on Upper Limb-Rehabilitation
		2.1 Upper Limb Movements
		2.2 Upper Limb Rehabilitation Theories
		2.3 Upper Limb Rehabilitation Assessments
	3 Qualitative Field Research
		3.1 Observation
		3.2 Interview
		3.3 Results of the Qualitative Research
	4 A Product Service System Design
	5 Conclusion
	References
Culture and Globalization
Democratic Governmental Corporate Entrepreneurship for the Transformation of the Public Sector in the Balkan Region
	1 Introduction
	2 Public Sector Challenges in Knowledge Management
	3 Research Methodology, Methods, and Results
	4 Towards a Public Sector Entrepreneurial Culture
	5 The Holistic Government Corporate Entrepreneurship Model (HGCEM)
	6 Impact of the HGCEM in the Public Sector
	7 Limitations of the HGCEM Model
	8 Areas of Further Research
	9 Conclusion
	References
Strategic Utilization of the VR and AR Technologies for the African Cultural Heritage Promotion and Management
	1 Introduction
	2 The Cultural Digital Transformation of Egypt
	3 Extending the Cultural Digital Transformation of Egypt with VR and AR
	4 The Bardo Museum in Tunis
	5 The Museum/Castle in Oman
	6 Technology Architecture and Infrastructure
	7 Alignment with the Science, Technology and Innovation Strategy for Africa 2024, and the UN 2030 Sustainable Agenda
	8 Areas of Further Research
	9 Conclusions
	References
Application of Defamiliarized Illustrations to the Design of Culture and Creative Products
	1 Introduction
	2 Overview of Defamiliarization Theory
	3 Illustrations’ Significance in the Design of Cultural and Creative Products from the Perspective of Defamiliarization
		3.1 Improve the Novelty of Cultural and Creative Products
		3.2 Intensify the Taste of Cultural and Creative Products
		3.3 Strengthen the Originality of Cultural and Creative Products
	4 “Defamiliarization” Strategy in the Design of Cultural and Creative Illustrations
		4.1 Defamiliarization of Drawing Content
		4.2 Defamiliarization from the Perspective of Viewing Angle
		4.3 Defamiliarization from the Perspective of Drawing Material
		4.4 Defamiliarization from the Perspective of Form of Expression
	5 Conclusion
		5.1 Value and Meaning of the Application of Defamiliarization
		5.2 The Application Mode in Cultural and Creative Illustrations and Points Worth Noting
	References
Knowledge Cities: ICT and Urban Components
	1 Introduction
	2 Theoretical Framework
		2.1 The IM and ICT
		2.2 The Innovative Milieu: Planned and Spontaneous Cases
		2.3 Knowledge Cities and Economic Systems
	3 Method
	4 Results
		4.1 Components and Conditions for the IM
		4.2 The Components of the Knowledge City
		4.3 Spatial Changes Framed in the KC. The 22@Barcelona Innovative Milieu
	5 Discussion and Conclusions
	References
The 4Es of Management: Managing Cultural Exchange in Multinational Corporations
	1 Introduction
	2 Multinational Corporations in Developing Countries
	3 Pitfalls of Product Development for Developing Markets
	4 Democratic Knowledge Management
	5 The 4Es of Cultural Exchange Management
	6 The 4Es Execution Process
	7 Cultural Exchange for Democratic Product Development
	8 Limitations and Areas of Further Research
	9 Conclusions
	References
Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
	1 Introduction
	2 Literature Review
		2.1 Consumer Innovativeness
		2.2 Temporal Focus
	3 Materials and Methods
	4 Analysis and Results
	5 Discussion and Conclusions
	References
Organizing Global Democratic Collaboration in Crisis Contexts: The International Triangulation System
	1 Introduction
	2 Multifactorial Disruptions of Unprecedented Magnitude
	3 The Global Coordination Problem in Crisis Management
	4 The International Collaboration Guideline for Crisis Management (ICGCM)
		4.1 Addressing a Potential Organization for the Global Alliance
		4.2 Defining the ICGCM Guideline
		4.3 Applying the ICGCM
	5 Coordinating Parallel ICGCMs Geographically and Across Disciplines: Federating the Global Alliance
		5.1 The ITP: International Triangulation Procedure
		5.2 The International Triangulation System (ITS)
	6 Conclusions
	References
Knowledge and New Technology
Identification of Potentials for the Personalization of Products
	1 Problem and Objective
	2 State of the Art
	3 Methodological Approach
	4 Method and Tool for the Analysis of Potentials
	5 Exemplary Testing
	6 Discussion and Future Work
	References
Digital Museum Transformation Strategy Against the Covid-19 Pandemic Crisis
	1 Introduction
	2 Covid-19: Need of Digital Art
	3 Research Methodology and Key Results
	4 The COVID-19 Impact and Opportunities on Digital Art
	5 Towards Gamified and Digital Museums
	6 The Impact of Avatar Technology in Virtual Museums
	7 An Avatar Based Digital Museum Architecture
	8 Limitations and Areas of Further Research
	9 Conclusions
	References
An Interactive Design Solution Based on AR Technology for Mobile Phone Addicted User
	1 Introduction
	2 User Research
		2.1 Observation
		2.2 Context Mapping and Interview
		2.3 Research Results
	3 Design Process
		3.1 Concepts
		3.2 Hardware Design
		3.3 Interaction Design
	4 Conclusion
	References
Packaging Design of Children's Toys Based on Synesthesia
	1 Meaning of Synaesthesia in the Design of Children’s Toy Package
		1.1 What is Synaesthesia
		1.2 Children’s Potential Synaesthetic Ability
		1.3 Rationality of Synaesthesia in Children’s Toy Package
	2 Creating Synaesthesia in Children’s Toy Package
		2.1 Initial Sensation Experience
		2.2 Behavioral Experience
		2.3 Emotional Experience
	3 Essential Elements Constructing Synaesthetic Experience in Children’s Toy Package
		3.1 Synaesthesia of Visual Image
		3.2 Distinction of Material Combination
		3.3 Formalization of Package Structure
	4 Experiment of Synaesthetic Elements in Children’s Toy Package
		4.1 Experiment Objective
		4.2 Experiment Content
		4.3 Result of the Experiment
	References
E-commerce Perspective in Kids and Toys Sector Purchase Process: Design Opportunity
	1 Introduction
	2 Design for Usability and User Experience (UX)
	3 The Research Method
	4 Findings
	5 Conclusions
	References
Demands Exploration of Future Interior Layout in Shared Mobility Using Design Fiction
	1 Introduction
		1.1 Motivation
		1.2 Prior Studies
		1.3 Research Goal
	2 Basis for Study Methodology
		2.1 Design Fiction
		2.2 User Enactment
	3 Workshop Design
		3.1 Study-Arranging AVs Layout for Future Carpooling Experiences
		3.2 Assumptions
		3.3 Procedure
		3.4 Results
	4 Conclusion
	References
A Fintech Approach Towards Resolving the Young Adult Home Ownership Challenge
	1 Introduction
	2 Home Ownership Challenge
	3 Research Methodology
	4 Research Results Analysis and Proposed Solution
	5 Co-sharing Platform Operations
	6 Socio-Economic Impact of the Proposed Solution
	7 Limitations and Areas of Further Research
	8 Conclusions
	References
Applications of Blockchain Technology in the Construction Industry
	1 Introduction
	2 Blockchain Technology in the Construction Industry
	3 Research Methodology
	4 Findings and Discussion
		4.1 Background Information
		4.2 Applications of Blockchain Technology in the Construction Industry
	5 Conclusion and Recommendation
	References
Education
How Shared Online Whiteboard Supports Online Collaborative Design Activities: A Social Interaction Perspective
	1 Introduction
	2 Methodology
		2.1 Participants
		2.2 Online Whiteboard
		2.3 Workshop Sections
		2.4 Interview Questions
	3 Results
		3.1 Experiences Related to Affective Expression
		3.2 Experiences Related to Open Communication
		3.3 Experiences Related to Group Cohesion
	4 Discussion and Conclusion
	References
Creative Class of “Micro Culture” Creative Industry
	1 Introduction
	2 Formation and Development of the Creative Industry Focusing on “Micro Culture”
		2.1 Formation and Connotation of “Micro Culture”
		2.2 Creative Industry Formation Focusing on “Micro Culture”
	3 Formation and Development of the Creative Class
		3.1 The Rise of the “Creative Class”
		3.2 Trend of “Decentralization”
	4 Growth Model of the Creative Class
		4.1 Cluster Mode with “Micro Enterprise” at Its Core
		4.2 Diffusion Mode with “Micro Culture” at Its Core
	5 Conclusion
	References
Innovation and Entrepreneurship Practice: Interdisciplinary Teaching and Learning in an Applied Psychology Context
	1 Introduction
	2 Settings
	3 Project 1 - Google
	4 Project 2 - Dolby
	5 Project 3 - PSA
	6 Reflection
	7 Conclusion
	References
Perceived Conflict and Resolution Strategy in Collaborative Design of Complex Product from the Perspective of Cognitive Semantics
	1 Introduction
	2 Research on Modeling Perception and Conflict in Design
		2.1 Modeling Elements and Association Rules of Complex Products
		2.2 Modeling Perception and Evaluation Attitude in Design
	3 Experimental Methods and Processes for the Extraction of Types of Perceived Conflicts
		3.1 Research Methods and Steps
		3.2 Analysis of Perceived Conflict Types
	4 Resolution Strategy of Cognitive Fusion and Emotional Transformation
		4.1 Conflict Resolution Path Based on Cognitive Fusion
		4.2 Conflict Resolution Path Based on Emotional Transformation
	5 Conclusion
	References
Understanding the Interrelation Between Prototype Cognition and Creativity in Interdisciplinary Design Course
	1 Introduction
	2 Core Concept Expansion
		2.1 Course Background
		2.2 Top-Down Approach: Course Theme
		2.3 Through Collaboration
	3 Exploratory Prototype Cognition Analysis
		3.1 Clustering Analysis Based on Ranking Manhattan Distance
		3.2 Extract of Common Ranking Tendency
		3.3 Discussion
	4 Human Resource for Creativity
	References
The Application of Teachers' Encouragement in Design Classroom
	1 Introduction
	2 Theoretical Background
		2.1 Tripartite Encouragement Model (TEM)
		2.2 Teacher Encouragement Has an Impact on Creativity
		2.3 Encouraging Tools and Measures
	3 Research Methods
		3.1 Classroom Observation
		3.2 Oral Analysis
	4 Encouragement Strategy
	5 Discussion and Conclusion
	References
Interaction and xR Technology
A Novel Pandemic Delivery Pattern for a New Digital User Experience Degree Apprenticeship
	1 Introduction
		1.1 User Experience Education
		1.2 Degree Apprenticeships
	2 Programme Development
	3 Delivery Model
		3.1 Pandemic Response
	4 Reflections
		4.1 Change in Delivery
		4.2 Creating a Community of Practice Online
		4.3 Online Teaching
	5 Implications for UX Programmes
	References
Human Computer Interaction Opportunities in Hand Tracking and Finger Recognition in Ship Engine Room VR Training
	1 Introduction
	2 Research Rationale
	3 Research Methodology
	4 Technologies Used and the Finger and Hand Tracking Application Tutorial
	5 Experiences of Hand Tracking and UI Implementation
	6 Graphic Assets Designed for Hand Tracking System
	7 Research Results
	8 Areas of Further Research
	9 Conclusions
	References
Exploring and Reflecting on Generation Z Interaction Qualities and Selfie Scenario Designs
	1 Introduction
	2 Method
	3 iMoonMent Selfie Booth
	4 Face-Covering
	5 Dual-Scene Online Streaming
	6 Conclusion
	References
Innovation and Creativity in Business
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
	1 Introduction
	2 Previous Works
	3 Experiment
		3.1 Participants
		3.2 Pre-interview Survey
		3.3 In-Person Interview and Playing BossUP!
		3.4 Post-interview Survey
	4 Findings and Insights
	5 Future Works
	6 Conclusion
	References
Digital Sales in B2B: Status and Application
	1 Introduction
	2 Transformation to Digital Sales: The Rise of the Customer Journey
	3 Emerging Technologies in B2B Sales
		3.1 Virtual and Augmented Reality
		3.2 Big Data
		3.3 Artificial Intelligence
	4 Organizational Alignment to Guide the Customer Journey
	5 Discussion
	6 Conclusion
	References
A Business Transformation Model for Legacy Carriers as a Response to the Rise of Low-Cost Carriers
	1 Introduction
	2 The Liberalization Impact on the European Aviation Market
	3 The Low-Cost Carries Phenomenon
	4 Research Methodology and Results
	5 Key Strategic Areas for Legacy Carrier Business Transformation
	6 Legacy Airline Holistic Business Transformation Strategy
	7 Limitations and Areas of Further Research
	8 Conclusions
	References
Innovation and Creativity in the Independent Market of Comic Books in Brazil
	1 Introduction
	2 Results and Discussion
	3 Conclusion
	References
Managing Interdisciplinary Human Intellectual Capital for Project and Organizational Development
	1 Introduction
	2 Teams and Teaming Challenges
	3 The Challenge of Agile Teaming Indicators
	4 Research Methodology and Results
	5 Degree of Interdisciplinary Intellectual Capital
	6 Aristotelian Applied Philosophy
	7 The Interdisciplinary Intellectual Identification (I2ID) Canvas
	8 Limitations and Areas of Further Research
	9 Conclusions
	References
Sustainable Leadership Wisdom Cube: Sustainable Leadership Style Evaluation Application to the Wisdom Cube Scientific Knowledge Space
	1 Introduction
	2 Problem Formulation
	3 Research Methodology
	4 Leadership Styles
	5 The Pink Ocean Strategy
	6 The Wisdom Cube Sustainable Leadership Framework
		6.1 Framework Implementation
		6.2 Sustainable Leadership Style Evaluation
	7 Sustainable Leadership Wisdom Cube
	8 Sustainable Leader Traits
	9 Impact
	10 Limitations and Areas of Further Research
	11 Conclusion
	References
Competitiveness and Innovation on the Frontier of Knowledge: 25th Anniversary Postgraduate in Administration TecNM Tijuana
	1 Introduction
	2 Framework
		2.1 Model and Methodology
	3 Conclusions
	References
Communication of Design
Mascot Endorsement Provoke the Audiences’ Engagement
	1 Introduction
	2 Mascot Endorsement
		2.1 Benefits of Mascot Endorsement
	3 Personification in Advertising
		3.1 Advertising Personification and Emotion
	4 Emotional Attachment
	5 Homophily and Emotion
	6 Relationship Between Mascot Endorsements and Emotional Attachment
	7 A Pilot Study for Exploring Criteria of Attractive Mascots in Visual
		7.1 Research Methods
		7.2 Research Results and Discussion
	8 Conclusion
	References
Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach
	1 Introduction
	2 Research Aims, Hypotheses and Objectives
	3 Method
		3.1 Sample Selection
		3.2 Main Study
	4 Results
		4.1 Hypothesis 1
		4.2 Hypothesis 2
		4.3 Hypothesis 3
		4.4 Discussion and Conclusions
	References
Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool
	1 Introduction
	2 Framework of the Study
	3 Conclusions
	References
Organizational Design Towards the Configuration of a Media Communication Model
	1 Design Process on Economic Strategies
	2 Design Towards Strategy
	3 Strategy, from Efficiency to Creating Value to Organizations
	4 Design as a Strategic Constituent for Development
	5 The Symbolic Value of a Organizational Design Model
	6 Closing Remarks
	References
Investigation the City Environment with the Help of Typographic Communication Design Perspectives
	1 Introduction
	2 Fonts Are Important Elements
	3 Legibility and Communication Along the Streets
	4 Readability, Hierarchy and Communication Along the Streets
	5 Research Process
	6 Research Results
	7 Conclusion
	References
Guidance and Public Information Systems: Diagnosis and Harmonization of Tourist Signage
	1 Introduction
	2 The Tourism and the Signage in Portugal
	3 The Tourist Signage in Portugal
	4 The Tourist Signage Systems
		4.1 Tourist-Cultural Signaling
		4.2 Walking Routes Signaling
		4.3 Cyclable Paths Signaling
		4.4 Environmental Signaling
		4.5 Signaling of Other Routes and Paths
	5 Conclusions
	References
Investigation of the Application of Humanized Design Concept in the Evolution Process of Chinese Bed
	1 Introduction
	2 Humanized Design Concept
		2.1 The Concept of Humanized Design
		2.2 Principles of Bed Humanized Design
	3 The Application of Humanized Design in the Evolution of Chinese Beds
		3.1 The Concept of Humanized Design
		3.2 The Application of Humanized Design Principles in the Evolution of Chinese Beds
	4 Conclusion
	References
Analyze the Relationship Between Chinese Painting Strokes and Qi on Inspiration of Art Education-A Study on Jian Bi Stroke
	1 Introduction
	2 Research Method
	3 Planning and Action Process
		3.1 Analyze the Relationship Between Chinese Painting Strokes and Qi
		3.2 Realization Process of Spirit Resonance of the Painting
		3.3 Action
	4 Observation and Reflection
	5 Conclusion
	References
Application of Emotion-Based Design in Brand Communication—Taking KFC as an Example
	1 Function and Method of Emotional Design
		1.1 Function of Emotional Design
		1.2 Methods of Emotional Design
	2 Emotional Design in KFC’s Communication
		2.1 Emotional Design Based on Instinct Level in KFC Communication Process
		2.2 Emotional Design Based on Behavior Level in KFC Communication Process
		2.3 Emotional Design Based on Reflection Level in KFC Communication Process
	3 Research Conclusions and Future Prospects
	References
Pupil Dilation, Emotion Valence, and Recall of Visual Images
	1 Introduction
	2 Method
		2.1 Participants
		2.2 Test Stimuli
		2.3 Ratings of Images
	3 Procedure
	4 Results
		4.1 Pupil Size Dilation
		4.2 Recall of Images
	5 Discussion
		5.1 Implications of This Study
	References
Advertising and Lifestyle: A Brief History of Contemporary Chinese Advertising and Lifestyle Transition
	1 Introduction
	2 A Brief History of Contemporary Chinese Advertising and Lifestyle Transition
		2.1 1978–1985: Renaissance of the Advertising Industry
		2.2 1986–1991: Exploration of Modern Advertising
		2.3 1992–1998: Rational Development of the Advertising Industry
		2.4 1999–2005: Globalization of the Chinese Advertising Industry
		2.5 2006–2010: New Media Reshapes the Advertising Industry
		2.6 2010–2020 Individual Experience First: Advertising from Information Deliver to Experience Provider
	3 Conclusion
	References
An Impression Evaluation of Robot Facial Expressions Considering Individual Differences by Using Biological Information
	1 Introduction
	2 Proposed Method
		2.1 Emotion Estimation Using Biological Information
		2.2 Type of Robot Facial Expressions
		2.3 Three Patterns of Robot Facial Expressions Decision
	3 Experiment
		3.1 Overview
		3.2 Results
	4 Machine Learning Approach
		4.1 Accuracy
	5 Discussion and Conclusion
	References
Status Quo and Improvement Design of Nanjing “Qinhuai Gift” Cultural and Creative Products—Take “Zhuang Yuan Lang” as an Example
	1 Regional Cultural Background
	2 Introduction to Cultural and Creative Products
		2.1 “Zhuang Yuan Lang” Doll
		2.2 “Zhuang Yuan Lang” Series of Cultural and Creative Products
		2.3 “Qinhuai Gift” Cultural and Creative Products
	3 Product Status and Market Analysis
		3.1 Product Status
		3.2 Market Environment
	4 Finding Problems and Suggestions for Improvement
		4.1 Finding Problems
		4.2 Suggestions for Improvement
	5 Summary
	References
The Role of Auditory Description in Comprehension of Demonstrators: A Pilot Study
	1 Introduction
	2 Theoretical Framework
		2.1 The Role of Auditory Description in Human-Exhibition Communication Process
		2.2 Development of a Hypothesis
	3 Pilot Study
		3.1 Participants
		3.2 Data Acquisition
	4 Results
		4.1 The Correlation of the Level of Comprehension and the Amount of Given Information
		4.2 Sufficient (50%) and Optimal Levels (70%) of Comprehension Depending on the Length of the Audio Description
		4.3 A Correlation between the Results on the Post-test and Respondents’ Own Perception of Comprehension
	5 Discussion
		5.1 Balancing Information Density and Comprehension
		5.2 Limitations
	6 Conclusions
	References
Architecture Design of Intangible Cultural Heritage Games Based on WeChat Mini Programs - Chongming Biandan Opera as an Example
	1 Introduction
	2 Research Status
		2.1 The Spread of Biandan Opera
		2.2 Intangible Cultural Heritage Game
		2.3 WeChat Mini Program
	3 Intangible Cultural Heritage Game Case Study
		3.1 Mini Program Games
		3.2 APP Games
	4 Design of Biandan Opera Game Based on WeChat Mini Program
		4.1 Mechanism Design
		4.2 Opera Story
		4.3 Aesthetic Expression
		4.4 Interactive Design
	5 Conclusion
	References
Transnationality, Socialism, Modernity: Text Spread of the Bauhaus and Emergence of Modern Design in China
	1 Introduction
	2 Transnational Spread of Bauhaus: Translation Work of Proletarian Art Theorists
	3 Inspiration from Bauhaus: Avant-Garde Exploration by Early Chinese Design Scholars
	4 Conclusion
	References
Running Community Solidarity and Well-Being Motivated by Instagram Multimodal Communications Under the COVID-19 Pandemic
	1 Introduction
	2 Sport, Psychological Health and Well-Being
	3 Self-determination by City Runners
		3.1 Intrinsic and Extrinsic Motivations
		3.2 Community Solidarity and Interventions
	4 Netnography and Multimodal Communications
	5 Harbour Runners’ Solidarity Through Instagram
	References
Cultural Communication Design Strategies of Primary School Environment from the Perspective of Cultural Cognition
	1 Introduction
	2 Research Process
		2.1 Participants
		2.2 Research Method
	3 Research Result
		3.1 Description
		3.2 Related Analysis
	4 Conclusion
		4.1 Summarize the Elements of Campus Culture and Materialize Them into Corresponding Design Elements
		4.2 Make Effective Use of Offline and Online Spaces, Establish Public Display Area
		4.3 Attach Importance to the Cultural Design of Parent Waiting Areas, and Effectively Deepen Campus Culture
	References
The Hidden Art of Transmedia Storytelling Across Cinema and Video Game
	1 Introduction
	2 Linkage Between Cinema and Game
	3 Conflict and Rising Tension
	4 Conclusion
	References
The Dark Art of Transmedia Storytelling
	1 Introduction
	2 From Film Noir to Neo Noir in Cinema and Game
	3 Art of the Dark World Building
	4 Conclusion
	References
Analysis of the Impact on Mexican Consumers of the New Precautionary Legends in Processed Foods with Excess Nutriments
	1 Introduction
	2 Test
	3 Results
	4 Findings
	5 Conclusion
	References
The Adaptation of a Design Research-Action for Social Innovation Within the Criminal Justice System in Times of Pandemic
	1 Introduction
	2 Action Research
	3 Design for Social Innovation
	4 Criminal Justice System
	5 The Action Research Developed
		5.1 Before the Pandemic
		5.2 During the Pandemic
	6 Conclusions
	References
Visual Analytics of Urban Informality and Infrastructure Planning with Tableau for Sustainable Urban Design Research Strategies in Lagos Metropolis
	1 Introduction
	2 Literature Review
		2.1 The Context of Lagos Metropolis
	3 Methodology
		3.1 Case Study
		3.2 Methods
	4 Result and Discussion
		4.1 Socioeconomic Factor Analysis of UIIP
		4.2 Environmental and Infrastructure Factor Analysis of UIIP
	5 Sustainable Urban Design Research Strategies for UIIP
		5.1 Inclusive Urban Planning Design Research Strategies
	6 Conclusion
	Appendix
	References
Quantitative Method of Regional Color Planning – Field Investigation on Renewal Design of Jiangchuan Street
	1 Introduction
	2 Research Objectives
		2.1 Regional Color Planning
		2.2 Site of Field Investigation
	3 Research Methodology
		3.1 Environmental Color Survey Method
		3.2 Color Data Acquisition Method
		3.3 The Experimental Process of Color Data Investigation
		3.4 Color Data Integration Statistical Method
	4 Research Results
		4.1 Color Database Establishment
		4.2 Building Color Statistics
		4.3 Plant Color Statistics
		4.4 Public Facilities Environmental Color Statistics
		4.5 Shop Signboard Color Statistics
		4.6 Theme Color Extraction
	5 Conclusion
	References
The Post-1995 Generation Color Preference Based on Social Software
	1 Introduction
	2 Data Collection and Analysis
		2.1 Information Survey
		2.2 Information Collection
	3 Color Information Analysis
	4 Conclusion
	References
Author Index