A Sign Is Just a Sign (Advances in Semiotics)

Cover......Page 1
Title......Page 4
ISBN......Page 5
Dedication......Page 6
CONTENTS......Page 8
Introduction......Page 11
ONE The Doctrine of Signs......Page 21
TWO Communication......Page 32
THREE The Semiotic Self......Page 46
FOUR The Semiotic Self Revisited......Page 51
FIVE In What Sense Is Language a "Primary Modeling System"?......Page 59
SIX Linguistics and Semiotics......Page 69
SEVEN Toward a Natural History of Language......Page 78
EIGHT The Evolution of Semiosis......Page 93
NINE Semiosis and Semiotics: What Lies in Their Future?......Page 107
TEN "Animal" in Biological and Semiotic Perspective......Page 110
ELEVEN Clever Hans Redivivus......Page 122
TWELVE Fetish......Page 126
THIRTEEN Indexicality......Page 138
FOURTEEN Messages in the Marketplace......Page 154
FIFTEEN The Sign Science and the Life Science......Page 161
REFERENCES......Page 169
INDEX OF NAMES......Page 183