Wu Ming's Transmedia Activism: Ethical and Political Challenges to Neoliberalism

Acknowledgements
Contents
About the Author
List of Figures
Chapter 1: Introduction: Mapping Wu Ming’s Transmedia Activism in Neoliberal Society
	1.1 There Is No Alternative to Neoliberalism
	1.2 Mapping Wu Ming’s Activism: Material, Linguistic and Discursive Forms of Intervention
	1.3 The Materiality of Streets: “Tenere il culo in strada”
		1.3.1 Wearing White Overalls
		1.3.2 The Embodiment of Political Imagination
		1.3.3 The Street in Literature: Between Language and Practice
	1.4 Literary Paths: Imagining a Different World
		1.4.1 Wu Ming: A Pseudonym to Challenge Individualism
		1.4.2 A New Linguistic Arsenal to Challenge Mainstream Historical Accounts
		1.4.3 The New Italian Epic: Towards a New Idea of Literature
	1.5 Transmedia Networks
		1.5.1 Making Content Circulate Across Media
		1.5.2 Interactivity, Participation, Transmedia Storytelling
		1.5.3 Twitter, Giap and the Wu Ming Foundation
	1.6 One Last Look at the Map before Leaving: Content and Structure of This Book
	References
Chapter 2: Performing the Multitude: Linguistic and Material Enactments of a Political Subjectivity
	2.1 Introduction
	2.2 From the Multitudes of Europe Rising Up Against the Empire and Marching on Genoa
	2.3 The Concept of Performativity
	2.4 Multitude and Empire: Face-Off
	2.5 A Close Reading of the Manifesto and Its Material Embodiments
	2.6 New Directions in Wu Ming’s Forms of Interventions
	References
Chapter 3: The Production of Subjectivity in Wu Ming’s Literary Forms of Expression
	3.1 Introduction
	3.2 Plurivocal Dialogic Dimensions in 54 and L’armata dei sonnambuli
	3.3 Don’t Say a Word: Affective Exchanges Between Humans, Animals and Technology
		3.3.1 (Non)Human Synesthetic Intra-Actions
		3.3.2 Hey, Commodity, How Does That Feel?
	3.4 What the Hell Is That? Machinic Enslavement as a Narrative Entity
	3.5 Walking: Exploring Existential Alternatives Beyond the Boundaries of the Text
	References
Chapter 4: Machinic Assemblages of Political Intervention Across Transmedia Networks
	4.1 Introduction
	4.2 From Collectivities to Machinic Assemblages and Back Again
	4.3 Sharing Is Caring: Wu Ming’s Implementation of Copy-Left Policies
	4.4 Sharing Knowledge, Affects and Relations Through Transmedia Linguistic Practices
		4.4.1 Giap: The Newsletter
		4.4.2 Giap: The Blog
		4.4.3 From Giap to Twitter and Beyond
	4.5 Tenere il culo in strada 2.0: The #Renziscappa Campaign
		4.5.1 Tracking, Sharing, Organising: The Uses of the Hashtag
		4.5.2 A Space for Reflection: The Role of the Blog
		4.5.3 Visualising the Campaign: The First Map
	4.6 A Transmedia Assemblage of “Enunciation”: The Story-Map
	4.7 Embodying (Non)Human Rhythms: A Molecular Challenge to Neoliberal Apparatuses
	References
Chapter 5: Conclusion
	References
Index